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PTC has its eyes on the Pfizer

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Using a shareholder meeting as a forum to advance various causes and policies is an increasingly popular watchdog tactic, when available, and Parents Television Council ...
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Payless and Nickelodeon sign licensing deal for Blue's Clues Footwear

Payless ShoeSource and Nickelodeon have signed a multi-year licensing agreement enabling a more direct creative collaboration between Payless and Nickelodeon and resulting in a new ...
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JMA to handle ad sales for Sharpton, Warren Ballentine

Jones MediaAmerica will be handling ad sales for The Reverend Al Sharpton Show and The Warren Ballentine Show via SupeRadio Networks, effective immediately.“We are very ...
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KRG forms Katz 360 Sales

Katz Radio Group (KRG) had formed a new division that will focus on expanding the company’s digital efforts by offering national advertisers the ability to ...
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CBS Radio commits to posting

Not long ago RAB President Jeff Haley said in Atlanta at the yearly conference that radio must commit to posting—a comparison of what advertising was ...
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OMD wins Intel account

OMD has won planning and buying on Intel's 300 million dollar global account following a review, reports AdAge. OMD beat incumbent, Universal McCann and Starcom. ...
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Consumers select next Heinz Ketchup commercials

For Matt Cozza of Chicago, art imitates life. A personal experience he had one day while waiting for a bottle of Heinz Ketchup served as ...
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SBS hosts upfront for Mega TV

Spanish Broadcasting System hosted its first network Upfront presentation for MEGA TV last week.  At the event, which was held in New York City, execs ...
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Carat Names Ian Beavis EVP/Executive Client Director

Carat announced Ian Beavis has joined the agency in a new senior role as Executive Vice President, Executive Client Director. His marketing experience contributes to ...
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Liberty Mutual founding sponsor of PRI’s “The Takeaway”

Public Radio International announced Liberty Mutual is the exclusive, founding sponsor of "The Takeaway," a new morning drive program debuting today designed to expand and ...
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Motel 6 won't air spots on Savage

The Hate Hurts America Community and Interfaith Coalition (HHA) announced that Motel 6, part of the Accor North America chain of hotels, has stopped advertising ...
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Optimedia wins Payless, Stride Rite brands

Optimedia (part of Publicis Groupe) has been named media AOR for the Payless and Stride Rite brands, after a competitive pitch. Optimedia bested a number ...
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LAN International launches “VIERO Radio Fusion” intuitive CRM software

VIERO Radio Fusion is LAN International’s newest product currently rolling out to radio stations/markets across the U.S. This is the first CRM/Sales Force Automation tool ...
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Coalition for a Democratic Workplace launches new TV ad

With union special interests making support for the mis-named Employee Free Choice Act, or "card check" bill, a litmus test for candidate support, the Coalition ...
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CBS Outernet joins OVAB

The Out-of-Home Video Advertising Bureau (OVAB) announced the addition of three new members, including Arena Media Network, CBS Outernet and Zoom Media. These companies join ...
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New TUMS QuikPak campaign gets a little help from the Jetsons

GlaxoSmithKline (GSK) Consumer Healthcare launched a 20 million dollar integrated marketing campaign for the new TUMS QuikPak, the first and only instant dissolve antacid powder, ...
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Donat/Wald launches campaign for LegalZoom.com

Donat/Wald has just launched a new national cable campaign for LegalZoom.com. The campaign includes four :30 spots, each featuring real stories of people who used ...
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Brainwave selected to produce Wolf Trap radio advertising

Brainwave, Inc., a Reston, VA-based full service ad agency, has been selected to handle radio advertising for the Wolf Trap Filene Center’s 2008 season. With ...
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Mediasmith to be SEGA’s AOR for print, digital

Mediasmith announced today that SEGA of America has engaged the company as their media agency to provide digital and print media planning and buying for ...
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Verklin to step down as CEO Aegis Media Americas; Sarah Fay to replace

Carat confirms that David Verklin, CEO of Aegis Media Americas is stepping down from his role later this year as Aegis Media Americas CEO—this after ...
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Dos Equis campaign uses radio, TV for “MIM” assistant

Dos Equis will launch a multi-faceted advertising and marketing campaign extension meant to find a new assistant for the Most Interesting Man (MIM) in the ...
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CC Outdoor scores Budapest Airport

Clear Channel Outdoor has been selected by Budapest Airport for a nine-year contract for all advertising inside and outside the airport terminals as well as ...
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Smithsonian Networks taps Trifecta for ad sales

Smithsonian Networks has engaged Trifecta Entertainment & Media as its exclusive representative for all of its ad sales operations. The announcement was made by Tom ...
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Next New Networks names Bill Cella to advisory board

Next New Networks, a new media company that creates and programs online television networks for targeted communities, announced Bill Cella, chairman and CEO of The ...
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CEA taps Carol Brady for DTV awareness

The Consumer Electronics Association has launched a new campaign to get the digital transition message across to senior citizens. The program is called “Convert Your ...
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