http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-12-02T17:40:03-06:00 http://www.rbr.com/media-news/advertising/first_command_radio.html 2008-08-07T10:59:00-05:00 2008-08-07T10:59:00-05:00 Carl Marcucci First Command Financial Services has launched a new brand campaign that promotes the company’s unique approach to helping middle-income Americans pursue their financial goals and http://www.rbr.com/media-news/advertising/southwest_airlines_visit_florida.html 2008-08-07T15:41:00-05:00 2008-08-07T15:41:00-05:00 Carl Marcucci Visit Florida's mission is to market travel and drive visitation to and within Florida. That is why Southwest Airlines and Visit Florida announced an integrated http://www.rbr.com/media-news/advertising/wachovia_buyer_advertising.html 2008-08-01T10:19:00-05:00 2008-08-01T10:19:00-05:00 Carl Marcucci The Wachovia Media team issued a transcript from a recent conference call with a major media buyer as part of their Equity Research Advertising Market http://www.rbr.com/media-news/advertising/fox_soccer_channel_fox_sports_en_espa_ol.html 2008-08-05T14:04:00-05:00 2008-08-05T14:04:00-05:00 Carl Marcucci Fox Soccer Channel and Fox Sports en Español have joined forces with FC Barcelona, the American Youth Soccer Organization (AYSO) and Malaria No More to http://www.rbr.com/media-news/advertising/nike_usa_basketball_men_s_national_team.html 2008-08-05T14:03:00-05:00 2008-08-05T14:03:00-05:00 Carl Marcucci As the USA Basketball Men’s National Team continues on its quest to reclaim hoops supremacy in international competition in Beijing, Nike is set to release http://www.rbr.com/media-news/advertising/9135.html 2008-08-05T14:02:00-05:00 2008-08-05T14:02:00-05:00 Carl Marcucci According to an AdAge story, Sen. John McCain's presidential campaign is buying into NBC Universal's Olympics coverage. The McCain campaign made a last-minute $6 million http://www.rbr.com/media-news/advertising/jennifer_white_lee_carat_chicago.html 2008-08-05T14:01:00-05:00 2008-08-05T14:01:00-05:00 Carl Marcucci Carat announced that Jennifer White Lee has joined the agency as VP, General Manager and Group Client Service Director. White Lee brings over 25 years http://www.rbr.com/media-news/advertising/tvlowcost.html 2008-08-04T15:28:00-05:00 2008-08-04T15:28:00-05:00 Carl Marcucci TVLowCost, an independently owned, television advertising network announced the launch of TVLowCost in the United States, expanding its network to 11 countries throughout the world. http://www.rbr.com/media-news/advertising/wholesale_tv_and_radio_advertising.html 2008-08-04T00:27:00-05:00 2008-08-04T00:27:00-05:00 Carl Marcucci Wholesale TV and Radio Advertising has a sizable amount of unsold direct-response spots still available for September, and the company has decided to make these spots http://www.rbr.com/media-news/advertising/fox_sponsors_teen_choice_2008.html 2008-08-01T15:26:00-05:00 2008-08-01T15:26:00-05:00 Carl Marcucci FOX announced that Dr Pepper, JCPenney and Neutrogena are sponsors of Teen Choice 2008, which airs today (8:00-10:00 PM ET/PT). Hosted by Miley Cyrus, Teen http://www.rbr.com/media-news/advertising/troy_kooper_team_one.html 2008-08-01T15:22:00-05:00 2008-08-01T15:22:00-05:00 Carl Marcucci Team One, a division of Saatchi and Saatchi, recently announced the hiring of Troy Kooper as the latest addition to the agency’s integrated creative efforts http://www.rbr.com/media-news/advertising/chrysler_leasing_chase.html 2008-08-01T15:14:00-05:00 2008-08-01T15:14:00-05:00 Carl Marcucci It seems suicidal in the long run, but Chrysler's decision to suspend leasing kicked up a huge number of end-of-month sales. Chrysler dealers say showroom http://www.rbr.com/media-news/advertising/westwood_one_airsage.html 2008-07-31T15:27:00-05:00 2008-07-31T15:27:00-05:00 Carl Marcucci Westwood One announced a multi-year strategic partnership with AirSage, Inc. to combine traffic speed and flow information derived from cell phone signals with Westwood One’s http://www.rbr.com/media-news/advertising/mark_kamine_phil_cowdell_ford_groupm_wpp.html 2008-07-31T15:26:00-05:00 2008-07-31T15:26:00-05:00 Carl Marcucci Mark Kaline, global media manager of Ford, left the automaker Monday. He was one of the staff cuts Ford announced in June---to cut 15% of http://www.rbr.com/media-news/advertising/8993.html 2008-07-28T14:31:00-05:00 2008-07-28T14:31:00-05:00 Carl Marcucci Product placement again in radio: The Wall Street Journal reports pop-music fans may have noticed a brief reference to an old chewing-gum jingle http://www.rbr.com/media-news/advertising/home_depot_jean_niemi_review.html 2008-07-30T10:51:00-05:00 2008-07-30T10:51:00-05:00 Carl Marcucci The Home Depot has hired Select Resources International to lead a review of its $500 million (per Nielsen) advertising business—including creative, media, PR, and multicultural. http://www.rbr.com/media-news/advertising/9036.html 2008-07-30T15:52:00-05:00 2008-07-30T15:52:00-05:00 Carl Marcucci The Interpublic Group has reached agreement to acquire a strategic interest in HUGE, a leading independent interactive agency that takes clients beyond online marketing campaigns http://www.rbr.com/media-news/advertising/8995.html 2008-07-29T15:32:00-05:00 2008-07-29T15:32:00-05:00 Carl Marcucci On the strength of more than $50 million in sales over the last 10 days, NBC Olympics has sold 96 percent of its advertising inventory http://www.rbr.com/media-news/advertising/8994.html 2008-07-29T15:31:00-05:00 2008-07-29T15:31:00-05:00 Carl Marcucci RAB2009 will take place at the Rosen Shingle Creek Resort in Orlando, March 16 to 18, 2009.  Sheila Kirby, President, Strategic Sales Development for Interep http://www.rbr.com/media-news/advertising/admob_iphone_3g.html 2008-07-28T16:03:00-05:00 2008-07-28T16:03:00-05:00 Carl Marcucci AdMob, a major mobile advertising marketplace, has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s capabilities