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SpongeTech advertising on Business TalkRadio Network, Lifestyle TalkRadio Network

SpongeTech Delivery Systems announced a campaign on two national radio networks. According to SpongeTech COO Steven Moskowitz, "We have started airing SpongeTech commercials for our ...

Starcom expands agreement TNS Media to include digital

TNS media research announced that Starcom USA has signed to utilize the DIRECTView service. Announced by DIRECTV and TNS in January, DIRECTView is the largest ...

NBCU Digital Studio launches with OMD

NBC Universal today announced the formation of its new Digital Studio which has been created to develop and produce brand-centric, quality digital content experiences, distribute ...

Interep’s Local Focus signs re deal with URBan Radio

Interep’s Local Focus announced today that it has signed a representation agreement with URBan Radio, bringing 23 stations across six markets into the Local Focus ...

Sandusky Seattle first to earn RAB’s Certified Digital Marketing Consultant Accreditation

Sandusky Seattle became the first Radio group to earn Certified Digital Marketing Consultant (CDMC) accreditation from the RAB when 31 sales, promotion, and management professionals ...

WRKO brokers deal between Red Sox closer and Prime Motor Group

Boston-based Prime Motor Group announced that Red Sox star closer Jonathan Papelbon has signed on as the automotive group’s exclusive spokesperson.The deal, brokered by WRKO, ...

MindShare restructures with media-neutral solution

Another media agency restructures for digital: MindShare announced a global reengineering of its business structure that streamlines the company’s operations by integrating traditional and digital ...

GroupM Interaction names first Director of Mobile

Veteran mobile marketing exec Michael Nevins was named Director of Mobile for GroupM North America, a new position Nevins, who has extensive experience working with ...

Disney’s SOAPnet forms ad network

Disney's SOAPnet is the latest to start its own vertical ad network, reports WSJ. Disney plans to announce the companion website for its cable network ...

Fox O&O roadblocks WGCI Chicago

The Sun-Times’ Robert Feder reports from noon to 7 p.m. yesterday, Clear Channel Radio’s Urban AC WGCI-FM had only one advertiser. Every minute of commercial ...

Shop.org submits comments to FTC on behavioral ad guidelines

Shop.org, the digital division of the National Retail Federation, is recommending that the Federal Trade Commission move slowly in attempts to set voluntary guidelines for ...

BMW launches new M3 TV spot

BMW of North America and its AOR GSD&M Idea City are rolling out a television spot to herald the arrival of the all-new 2008 BMW ...

Fizmo chooses Relevance to deliver classified ads platform to broadcasters

Relevance, Inc., a software development firm, announced the completion of its development project for Fizmo, a provider of lead generation services for websites. Fizmo’s pay-for-success ...

Bravo announced a fourth night of programming on Monday night and unveiled a slate of 12 returning series, including the previously announced "Work Out" and ...

The three things local direct clients really need from their media representatives

By Paul Weyland1. A good reason to return your call-Like you and everyone else these days, your client is bombarded with spam. But unlike you, ...

Dunkin’ Donuts selects Fenway Sports Group as Sports AOR

Fenway Sports Group (FSG), a sports and entertainment marketing firm, announced Dunkin’ Donuts has selected FSG as its sports marketing agency of record. FSG will ...

Russo comments on WNEW’s return

Rich Russo, JL Media’s SVP/Director of Broadcast Services, and a major proponent of bringing better radio formats to the dial, comments on our story (see ...

“Interactive Dad TV” launches for syndication

With the goal of inspiring dads to be more involved in raising their children, the syndicated TV news franchise Interactive Dad TV (www.idadtv.com) is aimed ...

Dr Pepper adds “Flavor” to new spot

The newest television spot for Dr Pepper has tapped Flavor Flav, the man who is known for wearing an oversized clock hanging from his neck, ...

LKCM Radio Group selects Internap ad, content delivery

Internap Network Services, provider of Internet business solutions, announced LKCM Radio Group, the parent company of multiple Texas-based country music stations, has selected Internap’s ad ...

Ronning Lipset adds two to sales force

Ronning Lipset Radio, an advertising rep firm to some of the nation’s largest online radio broadcasters, announced it has expanded its sales force with strategic ...

Tavis Smiley, Nationwide announce sponsorship deal

Nationwide Mutual Insurance Company (Nationwide) and the Tavis Smiley Group (TSG) announced an exclusive three-year partnership. Smiley’s exclusive affiliation with Nationwide will include Nationwide's exclusive ...

MegaTV to present first upfront in NYC

On April 24, in New York City, Mega TV, the fastest growing television station in the U.S., will announce a new programming schedule in its ...

WJLD host claims city pulled ads after mayor's plan was criticized

The Birmingham News reports the city of Birmingham canceled its advertising on local WJLD-AM the same day its owner lambasted Mayor Larry Langford's plan for ...

HipCricket launches Hispanic mobile network

Mobile marketing company HipCricket has launched a Hispanic mobile marketing network composed of a family of Hispanic media properties that can be leveraged to deliver ...