http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-12-02T18:21:59-06:00 http://www.rbr.com/media-news/advertising/kmart_back-to-school_youtube.html 2008-07-28T16:01:00-05:00 2008-07-28T16:01:00-05:00 Carl Marcucci Adding an interactive dimension to its sponsorship of the summer's highly anticipated reality show, ABC's High School Musical: Get in the Picture, hosted by Nick http://www.rbr.com/media-news/advertising/dr_pepper_doctors_of_pop_culture.html 2008-07-28T16:00:00-05:00 2008-07-28T16:00:00-05:00 Carl Marcucci Dr Pepper is joining forces with pop culture's biggest doctors to educate America on an even better way to drink Dr Pepper: slowly. Dr. J http://www.rbr.com/media-news/advertising/earl_jones_petry_media.html 2008-07-28T15:59:00-05:00 2008-07-28T15:59:00-05:00 Carl Marcucci Looks like the big losses this year of Gannett, Dispatch Broadcast, Fisher and others have taken their toll: Petry confirms with TVBR that Earl Jones http://www.rbr.com/media-news/advertising/dtv_transition_aaaa_ana_nab.html 2008-07-28T15:58:00-05:00 2008-07-28T15:58:00-05:00 Carl Marcucci Broadcasters and advertisers have joined forces to prepare the advertising community for the 2/17/09 transition to digital television (DTV), forming a coalition and unveiling a http://www.rbr.com/media-news/advertising/horton_hears_a_who.html 2008-07-28T15:57:00-05:00 2008-07-28T15:57:00-05:00 Carl Marcucci Designed to generate in excess of over 1.6 billion consumer impressions, the Dr. Seuss’ Horton Hears A Who! DVD marketing campaign, Twentieth Century Fox Home http://www.rbr.com/media-news/advertising/the_dark_knight_batman_begins_nielsen.html 2008-07-24T05:52:00-05:00 2008-07-24T05:52:00-05:00 Carl Marcucci Besides all the talk on the latest box office smash it is interesting to compare the marketing and advertising that was used to promote the http://www.rbr.com/media-news/advertising/tv_guide_network_nbcu_olympics.html 2008-07-27T00:10:00-05:00 2008-07-27T00:10:00-05:00 Carl Marcucci TV Guide Network, available in more than 83 million homes nationwide, announced an agreement with NBC Universal to promote NBC’s coverage of the 2008 Beijing Olympics http://www.rbr.com/media-news/advertising/the_katz_online_network.html 2008-07-27T13:31:00-05:00 2008-07-27T13:31:00-05:00 Carl Marcucci Clear Channel Radio and Katz Media Group unveiled The Katz Online Network, comprised of independent Internet radio stations with the online and mobile streams of http://www.rbr.com/media-news/advertising/republican_national_committee_obama_radio.html 2008-07-25T05:07:00-05:00 2008-07-25T05:07:00-05:00 Carl Marcucci The Republican National Committee (RNC) unveiled a new radio ad buy for "Obama Chooses Washington Over Our Military." As Barack Obama travels to Paris, France, http://www.rbr.com/media-news/advertising/mars_snickers_human_rights_campaign_foundation.html 2008-07-25T15:11:00-05:00 2008-07-25T15:11:00-05:00 Carl Marcucci The Human Rights Campaign Foundation, the nation’s largest gay, lesbian, bisexual and transgender civil rights organization, announced Mars Inc. will pull a controversial TV ad http://www.rbr.com/media-news/advertising/office_depot_nascar.html 2008-07-25T15:08:00-05:00 2008-07-25T15:08:00-05:00 Carl Marcucci Office Depot has renewed its partnership with NASCAR and will continue “Taking Care of Business” for NASCAR in an exclusive relationship as the sport’s “Official http://www.rbr.com/media-news/advertising/telemundo_olympics.html 2008-07-27T00:09:00-05:00 2008-07-27T00:09:00-05:00 Carl Marcucci Telemundo says its upcoming telecast of the 2008 Olympic Games in Beijing, will be the best ad-supported broadcast of the Olympics in the network's history. Telemundo has signed on http://www.rbr.com/media-news/advertising/staples_back_to_school.html 2008-07-24T15:53:00-05:00 2008-07-24T15:53:00-05:00 Carl Marcucci Staples is launching its back-to-school advertising and marketing campaign by empathizing with the economic anxieties of the American shopper. The new 15-second TV spots, via http://www.rbr.com/media-news/advertising/susan_golden_mars.html 2008-07-24T15:51:00-05:00 2008-07-24T15:51:00-05:00 Carl Marcucci MARS Advertising  Southfield, Mich., has promoted Sue Golden to vice president and general manager for its Chicago and Cincinnati offices.  As such, she will have http://www.rbr.com/media-news/advertising/8895.html 2008-07-24T15:50:00-05:00 2008-07-24T15:50:00-05:00 Carl Marcucci BusinessWeek reports J.D. Power and Associates cut its forecast for light-vehicle sales in the U.S. on Wednesday, citing the weak economy. J.D. Power now expects http://www.rbr.com/media-news/advertising/8837.html 2008-07-22T00:58:00-05:00 2008-07-22T00:58:00-05:00 Carl Marcucci Excerpts from the recent Carat Insight report: By February 17, 2009, all US broadcast TV stations must convert their transmissions exclusively to a digital signal http://www.rbr.com/media-news/advertising/8869.html 2008-07-23T15:49:00-05:00 2008-07-23T15:49:00-05:00 Carl Marcucci Posterscope USA, part of the Posterscope Worldwide network, the largest buyer of outdoor space in the world, has announced that it is expanding its US http://www.rbr.com/media-news/advertising/8868.html 2008-07-23T15:48:00-05:00 2008-07-23T15:48:00-05:00 Carl Marcucci Direct Magazine reports Robinson Radio Inc., a direct response radio advertising agency, has launched Robinson Radio Networks, an advertising agency dedicated to developing, producing and http://www.rbr.com/media-news/advertising/8867.html 2008-07-23T15:47:00-05:00 2008-07-23T15:47:00-05:00 Carl Marcucci The RAB/Automotive News reports auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this http://www.rbr.com/media-news/advertising/tivo_amazon.html 2008-07-22T15:57:00-05:00 2008-07-22T15:57:00-05:00 Carl Marcucci TiVo has teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their TiVo