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Network integration charges just “keep rolling along”

Carat Programming says once again, there’s an industry call-to-arms to get rid of the “annoyance that network TV buyers know as integration charges—nuisance fees that ...

Univision Communications unveiled its latest effort in advancing accurate measurement and consumer insight into the diverse Hispanic consumer segment, in time for the Upfront. ...

Tribune Media Net signs Sears

Tribune Media Net, the national ad sales organization for Tribune Company, unveiled a multiplatform campaign on behalf of Sears. The “Reinvent Your Kitchen” promotion will ...

Illinois inches USA away from College

That would be the Electoral College. Gov. Rod Blagojovich (D) signed a bill into law committing Illinois to a one-citizen, one-vote regimen, rather than the ...

Westwood, Metro Traffic to merge sales teams?

We could get no confirmation from Westwood by deadline, but an RBR industry source tells us Westwood One’s sales force and Metro Traffic’s sales force ...

Coors Brewing unveiled its 2008 campaigns for Coors Light, Keystone Light, Coors Banquet, and Molson Canadian. All ads include a logo for the company’s new “You Hold the Key. Never Drive Drunk” campaign. ...

Absolut apologizes for ad

Absolut Vodka apologized Saturday for an ad campaign (4/7/08 RBR #68) depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott ...

John Hancock launches “Cursor” campaign

John Hancock Financial launched its new "Cursor" campaign with three ads reflecting the new ways in which spouses, family members and friends talk to each ...

Dreams come true in 2009 Dodge Journey campaign

When Dodge launches the campaign for its first crossover vehicle, the 2009 Dodge Journey today, it will feature one of the largest digital launch strategies ...

Mexico re-conquers Southwest? Absolut drinks to that

A story in the LA Times last week featured the latest campaign in Mexico from Swedish vodka maker Absolut. The billboard and press campaign, via ...

House panel attacks tobacco

HR 1108 has made it through the House Committee on Energy and Commerce. The bill, "Family Smoking Prevention and Tobacco Control Act," was introduced by ...

Mexico re-conquers Southwest? Absolut drinks to that

A story in the LA Times last week featured the latest campaign in Mexico from Swedish vodka maker Absolut. The billboard and press campaign, via ...

RCN campaign with Jim Rice includes radio

RCN, a local provider of fiber optic high-speed internet, digital cable and phone services, announced that Boston Red Sox legend Jim Rice is the newest ...

SunChips campaign brings light to solar energy efforts

SunChips, Frito-Lay's line of multigrain snacks, is living up to its name by using the power of the sun itself in everything from advertising to ...

DIRECTV brings HD to Indy as sponsor of IndyCar Series

DIRECTV announced beginning with Honda Indy Grand Prix of St. Petersburg yesterday and all IndyCar Series events will be carried in DIRECTV HD. As the ...

Comcast, SMV bring addressable advertising to Charm City

Comcast Spotlight, the ad sales division of Comcast Cable, and Starcom MediaVest Group announced the expansion of their agreement to test addressable TV advertising with ...

Aflac using radio, TV, online, print for new campaign

Aflac announced the launch of its new integrated B2B campaign, "Aflac for Business," features television, print, online and radio components showcasing how Aflac can help ...

Jack-FM flips to Stones-FM for movie promo

Another smart, untraditional way to use radio's strengths: CBS Radio’s Jack-FM becomes Stones-FM today in honor of rock n’ roll hall of famers The Rolling ...

Interep’s HITS signs Latin American Broadcasting

Interep’s Hispanic Independent Television Sales (HITS) announced it has signed a rep deal with Latin American Broadcasting (LAT TV). HITS will rep stations in LAT ...

Dispatch Broadcast Group adds two with Katz

Dispatch Broadcast Group announced that it moved the national media representation of its two television stations—WBNS, Columbus, and WTHR, Indianapolis—to the Katz Television Group’s Eagle ...

SBS/Miami stations airing from Florida theme parks

Spanish Broadcasting System announced its Miami stations WCMQ-Clasica 92.3 FM, WXDJ-El Zol 95.7 FM, and WRMA-Romance 106.7 FM, will feature live broadcasts of their leading ...

Consumers pushing for drug ad add

When a consumer experiences an adverse side effect from use of a prescription drug, the FDA wants to know about it. The problem in that ...

Volkswagen debuts “DAS AUTO”

Volkswagen of America announced the launch of a campaign yesterday called DAS AUTO, literally translated to "the car." Part of a global brand platform, DAS ...

The Estate Vault to air 45,000 spots on 250 stations

The Estate Vault, Inc., a supplier of software solutions that provide a single, secure and easily accessible location for all critical financial and personal info, ...

NBCU, Liberty Mutual form partnership

Branded entertainment is coming back big: As NBC shifts to a 52-week schedule this upfront, details were presented yesterday to advertisers and agencies from senior ...