http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-12-02T18:24:10-06:00 http://www.rbr.com/media-news/advertising/the_nielsen_company_procter_gamble.html 2008-07-22T16:18:00-05:00 2008-07-22T16:18:00-05:00 Carl Marcucci The Nielsen Company announced today it has extended its agreement with The Procter & Gamble Company to provide U.S. consumer marketing information and insights. Nielsen http://www.rbr.com/media-news/advertising/medium_for_living_ideas.html 2008-07-22T16:05:00-05:00 2008-07-22T16:05:00-05:00 Carl Marcucci “medium: for living ideas”, a new branded entertainment shop and original entertainment content studio based in Los Angeles, has launched, delivering a  non-traditional and fully http://www.rbr.com/media-news/advertising/snipit_radio_spots.html 2008-07-22T15:56:00-05:00 2008-07-22T15:56:00-05:00 Carl Marcucci Miss a song title or the phone number of a business that just ran a spot on the radio and listeners no longer have to http://www.rbr.com/media-news/advertising/lukasewych_hannity_beck_rush_swed_stone_feinberg.html 2008-07-20T19:29:00-05:00 2008-07-20T19:29:00-05:00 Carl Marcucci With the powerful conservative bloc in Beck-Limbaugh-Hannity now cemented by Premiere (see Radio News), we wanted to hear from media buyers what economies of scale http://www.rbr.com/media-news/advertising/8804.html 2008-07-21T15:36:00-05:00 2008-07-21T15:36:00-05:00 Carl Marcucci The RAB is producing 10 sales and marketing sessions as part of the program at the NAB Radio Show in Austin. With nearly one-third of http://www.rbr.com/media-news/advertising/usa_saab_burn_notice.html 2008-07-21T15:37:00-05:00 2008-07-21T15:37:00-05:00 Carl Marcucci USA Network has teamed up this year with Saab USA as a key partner of USA's hottest show last summer and the number one new http://www.rbr.com/media-news/advertising/nielsen_global_advertising.html 2008-07-21T10:30:00-05:00 2008-07-21T10:30:00-05:00 Carl Marcucci In spite of mounting economic pressures, it appears the advertising world is still growing, according to latest figures from The Nielsen Company’s Global AdView Pulse http://www.rbr.com/media-news/advertising/8807.html 2008-07-21T15:43:00-05:00 2008-07-21T15:43:00-05:00 Carl Marcucci Two larger-than-life cups of McDonald’s iced coffee now sit on the KVVU-TV Las Vegas Fox 5 TV news desk, a product placement to chase down http://www.rbr.com/media-news/advertising/infront_upfront_pilot_silverman_nbc.html 2008-07-20T19:38:00-05:00 2008-07-20T19:38:00-05:00 Carl Marcucci As a result of the favorable response from advertisers to their "InFront" scheduling presentation last April, NBC announced plans to host a similar event in April 2009 http://www.rbr.com/media-news/advertising/8764.html 2008-07-17T10:58:00-05:00 2008-07-17T10:58:00-05:00 Carl Marcucci -“Summer 2008 - TV at a Glance,” which summarizes basic television data, was released this week from Nielsen, covering recent consumer traffic in social settings; http://www.rbr.com/media-news/advertising/cox_radio_new_country_wqnu.html 2008-07-18T17:14:00-05:00 2008-07-18T17:14:00-05:00 Carl Marcucci Cox Radio launched a brand new country station, “New Country” WQNU Q103.1 in Louisville 7/18 on the second strongest FM signal in the market. The http://www.rbr.com/media-news/advertising/8785.html 2008-07-18T17:17:00-05:00 2008-07-18T17:17:00-05:00 Carl Marcucci WSJ reports Levi Strauss & Co. is betting one size can fit all. Levi Strauss is retooling its signature button-fly 501 jeans so that they http://www.rbr.com/media-news/advertising/ivillage_blogher.html 2008-07-17T16:51:00-05:00 2008-07-17T16:51:00-05:00 Carl Marcucci iVillage, an online destination for women, has entered a strategic partnership with BlogHer, the a top community for women bloggers. The deal provides iVillage access http://www.rbr.com/media-news/advertising/targetspot.html 2008-07-17T11:48:00-05:00 2008-07-17T11:48:00-05:00 Carl Marcucci Nine more radio groups this week have joined TargetSpot, an ad sales network serving online radio broadcasters. Additions include: Pamal Broadcasting (Albany, NY); Capitol Broadcasting http://www.rbr.com/media-news/advertising/8724.html 2008-07-16T11:42:00-05:00 2008-07-16T11:42:00-05:00 Carl Marcucci Mars Snackfood US announced a unique Hispanic campaign for its M&M's Brand, which serves as an extension to its popular "Inner M" campaign that includes http://www.rbr.com/media-news/advertising/spongetech_the_balancing_act.html 2008-07-16T16:40:00-05:00 2008-07-16T16:40:00-05:00 Carl Marcucci SpongeTech Delivery Systems announced the re-airing of SpongeTech's feature on the daily morning talk show called "The Balancing Act." "The Balancing Act" is an original, http://www.rbr.com/media-news/advertising/8721.html 2008-07-16T16:40:00-05:00 2008-07-16T16:40:00-05:00 Carl Marcucci Procter & Gamble's global marketing chief Jim Stengel is stepping down unexpectedly to pursue other interests. He’ll be succeeded next month by Marc Pritchard, P&G http://www.rbr.com/media-news/advertising/roehm_kaplan_thaler_cbs_jingles.html 2008-07-16T16:38:00-05:00 2008-07-16T16:38:00-05:00 Carl Marcucci Gene Simmons has been tapped to judge “Jingles,” the new competition reality series seeking the next great jingle composer.  The show, via executive producer Mark Burnett, http://www.rbr.com/media-news/advertising/radio_express_heineken.html 2008-07-16T10:38:00-05:00 2008-07-16T10:38:00-05:00 Carl Marcucci International syndicator Radio Express has secured a major content integration/sponsorship deal from Heineken for the http://www.rbr.com/media-news/advertising/triton_digital_nowmedia_radio_3_0.html 2008-07-15T01:04:00-05:00 2008-07-15T01:04:00-05:00 Carl Marcucci Triton Digital, a division of Triton Media Group, has signed with NowMedia Corp.  for its Radio 3.0 product. It’s a Social broadcasting platform, think Myspace