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The presidential candidates get most of the ink, and most of the campaign cash, but there are thousands of other elections taking place underneath that ...
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Scarborough thinks local

Scarborough Research announced that the company is evaluating the opportunity to expand its local market services and is in the process of “fully exploring” the ...
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SoCal’s W Radio 690 AM signs with Chivas USA

W Radio (XEWW 690 AM), Southern California’s all Spanish-language news, talk, sports and entertainment station has signed with Chivas USA to carry their games live ...
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Interep partners with Venn Strategies for political ad dollars

Interep has retained DC-based Venn Strategies  of Washington, DC to collaborate on a strategic initiative to increase radio’s share of political advertising expenditures during this ...
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Arbitron releases RADAR 96

Arbitron released its March 2008 RADAR radio network audience reports (RADAR 96) covering January 11, 2007 – December 12, 2007, which includes PPM and diary ...
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Carat Programming’s latest ratings highlights

Carat Programming’s Broadcast and Video Beat took a look at the 25th week of the primetime season based on analysis of Nielsen Media Research data. ...
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U.S. ad spend grew 0.2% in 2007

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The ad market continued to sputter at the end of 2007 and finished the year with measured spending of 148.99 billion, up 0.2% compared to 2006, according to the latest data from TNS media intelligence. ...
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LA Radio hits 1 Billion in 2007

Once again Los Angeles can lay claim to the biggest radio revenue market in the world, and the only one generating over 1 Billion in ...
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New Balance launches “LOVE/hate. this is the new balance”

Global athletic leader New Balance debuts a new brand campaign this week that highlights running as fundamental to all sport and spotlights the runner's complex ...
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Bank of America awards media to Starcom

Bank of America announced the selection of Starcom USA, a unit of Publicis, to manage traditional and online media strategy, planning and buying for all ...
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Digesting the digital transition

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Janice Finkel-Greene, Initiative Media EVP/Local Broadcast and EVP/Director Futures and Technology, has issued an analysis of The Digital Transition of 2009....
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John Deere campaign launches “Deere Season”

John Deere's Worldwide Commercial & Consumer Equipment Division announces the launch of the Spring campaign, "Everything we've learned goes into everything we do," developed in ...
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Initiative taps Jennifer Nyhan to lead Cadbury Schweppes

Initiative has hired Jennifer Nyhan as VP, Group Account Director, announced Alan Cohen, President of Initiative West in Los Angeles, where she is based.Nyhan joins ...
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Canadian radio sales up 8.8%

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While we didn’t get an answer from Canadian Broadcast Sales (CBS) why they would report on a Q2 that isn’t over yet, it looks like Canadian Radio is enjoying some very healthy times for ad sales—in contrast to the struggle US stations are having....
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Hilton Garden Inn launches national cable, radio effort

Hilton Garden Inn has launched its first national cable, and radio campaign, “Tomorrow’s a Big Day”—the largest broadcast buy in the brand’s history. As part ...
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RAB presents sales & marketing workshops at NAB

The RAB is producing a lineup of topical sales and management programs for the NAB Conference in Las Vegas, April 11-17. They include:"New Technologies: New ...
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The Newspaper Consortium joins quadrantONE

The Newspaper Consortium, a consortium of 26 newspaper companies, will add 138 web sites to quadrantONE (quadrantone.com), an online ad alliance formed in February by ...
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Macy’s debuts spring branding campaign

Macy’s announced the continuation campaign that highlights the retailer’s family of fashion and home designers. This season, two new spots feature both returning favorites and ...
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JMA signs The Tom Kent Radio Network

Jones MediaAmerica announced the signing of an exclusive long-term ad sales deal with the Tom Kent Radio Network for all programming on the net, including ...
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Lexus launches cinema campaign

Lexus has launched an innovative new cinema advertising campaign for the 2008 IS F luxury sedan in National CineMedia’s (NCM) FirstLook pre-feature program. Delivered through ...
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Ford marketing chief Farley says new efforts boosting sales

Ford's marketing chief Jim Farley says a new effort to regionalize marketing efforts is boosting sales. He said Tuesday at the Wall Street Automotive Awards ...
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AdMission offers digital ad solutions to Entercom advertisers

AdMission Corporation, an online display ad technology company, announced that Entercom Communications is making the AdMission dynamic ad platform available to all Entercom radio station ...
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February political campaign ad spend detailed

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Campaign Media Analysis Group (CMAG), a division of TNS Media Intelligence, tracked hundreds of new issue and political television ad campaigns on topics from healthcare ...
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RADAR 96: Radio reaches 235 million

Arbitron released preliminary findings from RADAR 96, showing 95% of adults age 18-49 with a college degree and an annual household income of 50,000+, tune ...
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Isobar makes two appointments to global senior team

Isobar, the global full service digital network of Aegis Media, announces two new appointments to its senior management team. Ralph Folz has been appointed to ...
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