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						<title>Nielsen chosen by P&amp;G to provide integrated services in the U.S.</title>
						<link>http://www.rbr.com/media-news/advertising/the_nielsen_company_procter_gamble.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 22 Jul 2008 10:18:00 -0500</pubDate>
						<description>The Nielsen Company announced today it has extended its agreement with The Procter &amp;amp; Gamble Company to provide U.S. consumer marketing information and insights. Nielsen </description>
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						<title>“medium: for living ideas” launches</title>
						<link>http://www.rbr.com/media-news/advertising/medium_for_living_ideas.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 22 Jul 2008 10:05:00 -0500</pubDate>
						<description>&amp;ldquo;medium: for living ideas&amp;rdquo;, a new branded entertainment shop and original entertainment content studio based in Los Angeles, has launched, delivering a&amp;nbsp; non-traditional and fully </description>
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						<title>SnipIT makes radio spots interactive</title>
						<link>http://www.rbr.com/media-news/advertising/snipit_radio_spots.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 22 Jul 2008 09:56:00 -0500</pubDate>
						<description>Miss a song title or the phone number of a business that just ran a spot on the radio and listeners no longer have to </description>
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						<title>Beck-Rush-Hannity: a valuable proposition?</title>
						<link>http://www.rbr.com/media-news/advertising/lukasewych_hannity_beck_rush_swed_stone_feinberg.html</link>
						<category>ADVERTISING</category>
						<pubDate>Sun, 20 Jul 2008 13:29:00 -0500</pubDate>
						<description>With the powerful conservative bloc in Beck-Limbaugh-Hannity now cemented by Premiere (see Radio News), we wanted to hear from media buyers what economies of scale </description>
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						<title>RAB unveils sales &amp; marketing sessions at NAB Radio Show</title>
						<link>http://www.rbr.com/media-news/advertising/8804.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 21 Jul 2008 09:36:00 -0500</pubDate>
						<description>The RAB is producing 10 sales and marketing sessions as part of the program at the NAB Radio Show in Austin. With nearly one-third of </description>
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						<title>USA and Saab partner on “Burn Notice”</title>
						<link>http://www.rbr.com/media-news/advertising/usa_saab_burn_notice.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 21 Jul 2008 09:37:00 -0500</pubDate>
						<description>USA Network has teamed up this year with Saab USA as a key partner of USA's hottest show last summer and the number one new </description>
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						<title>Q1 global advertising up 4% from 2007</title>
						<link>http://www.rbr.com/media-news/advertising/nielsen_global_advertising.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 21 Jul 2008 04:30:00 -0500</pubDate>
						<description>In spite of mounting economic pressures, it appears the advertising world is still growing, according to latest figures from The Nielsen Company&amp;rsquo;s Global AdView Pulse </description>
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						<title>McDonald’s strikes product placement deal with Fox 5 Vegas</title>
						<link>http://www.rbr.com/media-news/advertising/8807.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 21 Jul 2008 09:43:00 -0500</pubDate>
						<description>Two larger-than-life cups of McDonald&amp;rsquo;s iced coffee now sit on the KVVU-TV Las Vegas Fox 5 TV news desk, a product placement to chase down </description>
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						<title>NBC to continue “InFront” presentations</title>
						<link>http://www.rbr.com/media-news/advertising/infront_upfront_pilot_silverman_nbc.html</link>
						<category>ADVERTISING</category>
						<pubDate>Sun, 20 Jul 2008 13:38:00 -0500</pubDate>
						<description>As a result of the favorable response from advertisers to their &amp;quot;InFront&amp;quot; scheduling presentation last April, NBC announced plans to host a similar event in April 2009</description>
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						<title>Nielsen issues Summer 2008 - TV at a Glance</title>
						<link>http://www.rbr.com/media-news/advertising/8764.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 17 Jul 2008 04:58:00 -0500</pubDate>
						<description>-&amp;ldquo;Summer 2008 - TV at a Glance,&amp;rdquo; which summarizes basic television data, was released this week from Nielsen, covering recent consumer traffic in social settings; </description>
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						<title>Cox Radio launches “New Country” with low spot load</title>
						<link>http://www.rbr.com/media-news/advertising/cox_radio_new_country_wqnu.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 18 Jul 2008 11:14:00 -0500</pubDate>
						<description>Cox Radio launched a brand new country station, &amp;ldquo;New Country&amp;rdquo; WQNU Q103.1 in Louisville 7/18 on the second strongest FM signal in the market. The </description>
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						<title>Levi&#039;s 501’s to fit everyone</title>
						<link>http://www.rbr.com/media-news/advertising/8785.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 18 Jul 2008 11:17:00 -0500</pubDate>
						<description>WSJ reports Levi Strauss &amp;amp; Co. is betting one size can fit all. Levi Strauss is retooling its signature button-fly 501 jeans so that they </description>
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						<title>iVillage partners with Blogher</title>
						<link>http://www.rbr.com/media-news/advertising/ivillage_blogher.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 17 Jul 2008 10:51:00 -0500</pubDate>
						<description>iVillage, an online destination for women, has entered a strategic partnership with BlogHer, the a top community for women bloggers. The deal provides iVillage access </description>
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						<title>Nine groups sign with TargetSpot for online advertising</title>
						<link>http://www.rbr.com/media-news/advertising/targetspot.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 17 Jul 2008 05:48:00 -0500</pubDate>
						<description>Nine more radio groups this week have joined TargetSpot, an ad sales network serving online radio broadcasters. Additions include: Pamal Broadcasting (Albany, NY); Capitol Broadcasting </description>
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						<title>M&amp;M&#039;s launches Hispanic print effort</title>
						<link>http://www.rbr.com/media-news/advertising/8724.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 16 Jul 2008 05:42:00 -0500</pubDate>
						<description>Mars Snackfood US announced a unique Hispanic campaign for its M&amp;amp;M's Brand, which serves as an extension to its popular &amp;quot;Inner M&amp;quot; campaign that includes </description>
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						<title>SpongeTech Delivery Systems to be featured on “The Balancing Act”</title>
						<link>http://www.rbr.com/media-news/advertising/spongetech_the_balancing_act.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 16 Jul 2008 10:40:00 -0500</pubDate>
						<description>SpongeTech Delivery Systems announced the re-airing of SpongeTech's feature on the daily morning talk show called &amp;quot;The Balancing Act.&amp;quot; &amp;quot;The Balancing Act&amp;quot; is an original, </description>
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						<title>Stengel stepping down at P&amp;G</title>
						<link>http://www.rbr.com/media-news/advertising/8721.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 16 Jul 2008 10:40:00 -0500</pubDate>
						<description>Procter &amp;amp; Gamble's global marketing chief Jim Stengel is stepping down unexpectedly to pursue other interests. He&amp;rsquo;ll be succeeded next month by Marc Pritchard, P&amp;amp;G </description>
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						<title>Julie Roehm, Linda Kaplan Thaler to star in CBS’s “Jingles”</title>
						<link>http://www.rbr.com/media-news/advertising/roehm_kaplan_thaler_cbs_jingles.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 16 Jul 2008 10:38:00 -0500</pubDate>
						<description>Gene Simmons has been tapped to judge &amp;ldquo;Jingles,&amp;rdquo; the new competition reality series seeking the next great jingle composer.&amp;nbsp; The show,&amp;nbsp;via executive producer Mark Burnett, </description>
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						<title>Radio Express scores Heineken</title>
						<link>http://www.rbr.com/media-news/advertising/radio_express_heineken.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 16 Jul 2008 04:38:00 -0500</pubDate>
						<description>International syndicator Radio Express has secured a major content integration/sponsorship deal from Heineken for the</description>
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						<title>Triton Digital signs NowMedia Corp.</title>
						<link>http://www.rbr.com/media-news/advertising/triton_digital_nowmedia_radio_3_0.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 14 Jul 2008 19:04:00 -0500</pubDate>
						<description>Triton Digital, a division of Triton Media Group, has signed with NowMedia Corp.&amp;nbsp; for its Radio 3.0 product. It&amp;rsquo;s a Social broadcasting platform, think Myspace </description>
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