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Vivvo CMS 4.0 2008-12-02T17:39:43-06:00 http://www.rbr.com/media-news/advertising/8688.html 2008-07-15T15:03:00-05:00 2008-07-15T15:03:00-05:00 Carl Marcucci Converse launched a multimedia advertising campaign built around the company’s recent “Three Artists, One Song,” music collaboration with Pharrell Williams, N.E.R.D., Santogold and Julian Casablancas. http://www.rbr.com/media-news/advertising/8687.html 2008-07-15T15:02:00-05:00 2008-07-15T15:02:00-05:00 Carl Marcucci In a move designed to build upon the company’s recent success and rapidly improving brand image, American Suzuki Motor Corporation announced Siltanen & Partners (S&P), http://www.rbr.com/media-news/advertising/carat_kohler.html 2008-07-15T15:00:00-05:00 2008-07-15T15:00:00-05:00 Carl Marcucci Kohler announced it has selected Carat to provide global media services, Carat will provide consumer and trade media planning and buying services across all platforms http://www.rbr.com/media-news/advertising/8686.html 2008-07-15T14:01:00-05:00 2008-07-15T14:01:00-05:00 Carl Marcucci With less than one month until the Opening Ceremony for the Beijing 2008 Olympic Games, Coca-Cola is unveiling new advertising that celebrates how the Olympic Games and Coca-Cola bring http://www.rbr.com/media-news/advertising/inbev_anheuser-busch.html 2008-07-14T16:01:00-05:00 2008-07-14T16:01:00-05:00 Carl Marcucci InBev and Anheuser-Busch announced an agreement to combine the two companies, forming the world's leading global brewer. A-B shareholders will receive $70 per share in http://www.rbr.com/media-news/advertising/8657.html 2008-07-14T15:49:00-05:00 2008-07-14T15:49:00-05:00 Carl Marcucci The first ad sales deal for a new unit of NBC Universal, Women@NBCU, signed with Wal-Mart Stores is all about the “momtourage,” according to a http://www.rbr.com/media-news/advertising/8656.html 2008-07-14T10:48:00-05:00 2008-07-14T10:48:00-05:00 Carl Marcucci To draw attention to America's “sub-par” education system, Strong American Schools launched a campaign of television, radio, print and online ads. The new campaign, “One http://www.rbr.com/media-news/advertising/8634.html 2008-07-11T16:46:00-05:00 2008-07-11T16:46:00-05:00 Carl Marcucci Yahoo! announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to users http://www.rbr.com/media-news/advertising/8631.html 2008-07-11T16:43:00-05:00 2008-07-11T16:43:00-05:00 Carl Marcucci The NY Times reports in a reversal of its previous hostility to the idea, Anheuser-Busch is in active talks to sell itself to the Belgian http://www.rbr.com/media-news/advertising/8630.html 2008-07-11T16:42:00-05:00 2008-07-11T16:42:00-05:00 Carl Marcucci The global media and entertainment market will reach $5.7 trillion, from its current size of $1.7 trillion, according to media futurists Future Exploration Network in http://www.rbr.com/media-news/advertising/8632.html 2008-07-11T11:43:00-05:00 2008-07-11T11:43:00-05:00 Carl Marcucci The AP reports House Democrats have reserved millions worth of television advertising in 31 congressional races in all corners of the country, according to documentation http://www.rbr.com/media-news/advertising/8607.html 2008-07-10T11:41:00-05:00 2008-07-10T11:41:00-05:00 Carl Marcucci CC Radio announced a new marketing consulting unit called Marketing Solutions, which will work with large national advertisers and agencies. Marketing Solutions will become a http://www.rbr.com/media-news/advertising/kmart_warner_bros.html 2008-07-10T16:49:00-05:00 2008-07-10T16:49:00-05:00 Carl Marcucci Kmart has partnered with Warner Bros. Consumer Products, on behalf of DC Comics, for a multi-channel entertainment marketing promotion supporting the July 18 release of http://www.rbr.com/media-news/advertising/turner_broadcasting_yahoo_content.html 2008-07-10T06:43:00-05:00 2008-07-10T06:43:00-05:00 Carl Marcucci Turner Broadcasting System and Yahoo! have entered a multi-year strategic alliance that will allow the two companies to collaborate on advertising and sports-related content. Turner http://www.rbr.com/media-news/advertising/coors_brewing_responsible_drinking.html 2008-07-09T16:42:00-05:00 2008-07-09T16:42:00-05:00 Carl Marcucci Just as America celebrated its birthday, Coors Brewing Company launched a drunk driving prevention campaign, "You Hold the Key. Never Drive Drunk."The campaign, which targets http://www.rbr.com/media-news/advertising/brien_mediabrands_seiler_hudes.html 2008-07-09T16:41:00-05:00 2008-07-09T16:41:00-05:00 Carl Marcucci The Interpublic Group unveiled a new structure and a number of senior level personnel moves after the introduction of the holding company’s “aligned” media strategy http://www.rbr.com/media-news/advertising/cbs_greatest_american_dog.html 2008-07-09T16:39:00-05:00 2008-07-09T16:39:00-05:00 Carl Marcucci In a new campaign to promote the new summer reality series Greatest American Dog, the CBS Marketing Group unveiled pack of promotions designed to fetch http://www.rbr.com/media-news/advertising/arbitron_busradio.html 2008-07-08T16:28:00-05:00 2008-07-08T16:28:00-05:00 Carl Marcucci BusRadio, a national radio network that reaches over one million young people ages 6 to 18 in 26 states, announced Arbitron has verified its audience http://www.rbr.com/media-news/advertising/red_roof_gac_country_radio.html 2008-07-08T11:09:00-05:00 2008-07-08T11:09:00-05:00 Carl Marcucci Leveraging its guests’ love for Country Music and the growing power of the industry, Red Roof is launching a branded entertainment, multimedia “Red Roof Loves http://www.rbr.com/media-news/advertising/mtv_logo_genre.html 2008-07-08T16:15:00-05:00 2008-07-08T16:15:00-05:00 Carl Marcucci Genre Magazine, a gay men’s lifestyle magazine, enters the second phase of its brand refresh activity this week, with the launch of a nationwide TV