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The three things local direct clients really need from their media representatives
By Paul Weyland1. A good reason to return your call-Like you and everyone else these days, your client is bombarded with spam. But unlike you, ...
More Dunkin’ Donuts selects Fenway Sports Group as Sports AOR
Fenway Sports Group (FSG), a sports and entertainment marketing firm, announced Dunkin’ Donuts has selected FSG as its sports marketing agency of record. FSG will ...Russo comments on WNEW’s return
Rich Russo, JL Media’s SVP/Director of Broadcast Services, and a major proponent of bringing better radio formats to the dial, comments on our story (see ...“Interactive Dad TV” launches for syndication
With the goal of inspiring dads to be more involved in raising their children, the syndicated TV news franchise Interactive Dad TV (www.idadtv.com) is aimed ...Dr Pepper adds “Flavor” to new spot
The newest television spot for Dr Pepper has tapped Flavor Flav, the man who is known for wearing an oversized clock hanging from his neck, ...LKCM Radio Group selects Internap ad, content delivery
Internap Network Services, provider of Internet business solutions, announced LKCM Radio Group, the parent company of multiple Texas-based country music stations, has selected Internap’s ad ...Ronning Lipset adds two to sales force
Ronning Lipset Radio, an advertising rep firm to some of the nation’s largest online radio broadcasters, announced it has expanded its sales force with strategic ...Tavis Smiley, Nationwide announce sponsorship deal
Nationwide Mutual Insurance Company (Nationwide) and the Tavis Smiley Group (TSG) announced an exclusive three-year partnership. Smiley’s exclusive affiliation with Nationwide will include Nationwide's exclusive ...MegaTV to present first upfront in NYC
On April 24, in New York City, Mega TV, the fastest growing television station in the U.S., will announce a new programming schedule in its ...WJLD host claims city pulled ads after mayor's plan was criticized
The Birmingham News reports the city of Birmingham canceled its advertising on local WJLD-AM the same day its owner lambasted Mayor Larry Langford's plan for ...HipCricket launches Hispanic mobile network
Mobile marketing company HipCricket has launched a Hispanic mobile marketing network composed of a family of Hispanic media properties that can be leveraged to deliver ...Disney Channel holds its upfront in NYC
Disney Media Advertising Sales and Marketing Group, the ad sales and promotions team for Disney's kids- and family-focused businesses, presented cross-platform sponsorship opportunities spanning Disney ...TargetSpot partners with eight new broadcasters
Expanding its roster of broadcasters and shows looking to tap into the streaming media ad market, TargetSpot announced partnerships with Fox News Radio, NRG Media, ...Barack's barrage: 100K
Hillary Clinton (D-NY) has run an astonishing 60 thousand TV ads in her run for the Democratic presidential nomination for the 2008 election. But that ...Network integration charges just “keep rolling along”
Univision, Nielsen Connect sign for premium data in upfront
Tribune Media Net signs Sears
Tribune Media Net, the national ad sales organization for Tribune Company, unveiled a multiplatform campaign on behalf of Sears. The “Reinvent Your Kitchen” promotion will ...Illinois inches USA away from College
That would be the Electoral College. Gov. Rod Blagojovich (D) signed a bill into law committing Illinois to a one-citizen, one-vote regimen, rather than the ...Westwood, Metro Traffic to merge sales teams?
We could get no confirmation from Westwood by deadline, but an RBR industry source tells us Westwood One’s sales force and Metro Traffic’s sales force ...Coors reveals 2008 advertising
Absolut apologizes for ad
Absolut Vodka apologized Saturday for an ad campaign (4/7/08 RBR #68) depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott ...John Hancock launches “Cursor” campaign
John Hancock Financial launched its new "Cursor" campaign with three ads reflecting the new ways in which spouses, family members and friends talk to each ...Dreams come true in 2009 Dodge Journey campaign
When Dodge launches the campaign for its first crossover vehicle, the 2009 Dodge Journey today, it will feature one of the largest digital launch strategies ...Mexico re-conquers Southwest? Absolut drinks to that
A story in the LA Times last week featured the latest campaign in Mexico from Swedish vodka maker Absolut. The billboard and press campaign, via ...House panel attacks tobacco
HR 1108 has made it through the House Committee on Energy and Commerce. The bill, "Family Smoking Prevention and Tobacco Control Act," was introduced by ...
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Pocket Radio
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02 October, 2008 01:52:13
I'de like to add that in case of an emergency only analog is needed - no need to force costly HD chipsets that don't even ...
Pocket Radio
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02 October, 2008 11:34:43
"Rep. Markey launches bill for HD Radio mandate in all Satellite Radios"
"Here's the key fact: Even the 'satellite ready' car stereos don't actually receive satellite ...
Zombie Radio
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24 September, 2008 03:38:27
Wha...?
"Where is Google without Radio?"
Kicking Radio's collective *** -- that's where! A quick search of Google Trends tells you what users are searching or ...
Peter Hartmaier
on
23 September, 2008 03:41:31
Where is Google without radio? How would you know what to search for if you did not already hear it on the radio (or ...
John Terhar
on
22 September, 2008 11:23:24
OK, you don't like anonymous articles (They're the life blood here in DC...the golden nectar) Was anything he/she wrote inaccurate? Readers are smart ...