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						<title>Converse launches new campaign</title>
						<link>http://www.rbr.com/media-news/advertising/8688.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 15 Jul 2008 09:03:00 -0500</pubDate>
						<description>Converse launched a multimedia advertising campaign built around the company&amp;rsquo;s recent &amp;ldquo;Three Artists, One Song,&amp;rdquo; music collaboration with Pharrell Williams, N.E.R.D., Santogold and Julian Casablancas. </description>
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						<title>Suzuki Automotive names Siltanen AOR</title>
						<link>http://www.rbr.com/media-news/advertising/8687.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 15 Jul 2008 09:02:00 -0500</pubDate>
						<description>In a move designed to build upon the company&amp;rsquo;s recent success and rapidly improving brand image, American Suzuki Motor Corporation announced Siltanen &amp;amp; Partners (S&amp;amp;P), </description>
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						<title>Carat signs Kohler for global media services</title>
						<link>http://www.rbr.com/media-news/advertising/carat_kohler.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 15 Jul 2008 09:00:00 -0500</pubDate>
						<description>Kohler announced it has selected Carat to provide global media services, Carat will provide consumer and trade media planning and buying services across all platforms </description>
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						<title>Coca-Cola ads invite folks to “Connect with the World Over a Coke”</title>
						<link>http://www.rbr.com/media-news/advertising/8686.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 15 Jul 2008 08:01:00 -0500</pubDate>
						<description>With less than one month until the Opening Ceremony for the Beijing 2008 Olympic Games, Coca-Cola is unveiling new advertising that celebrates how the Olympic Games and Coca-Cola bring</description>
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						<title>InBev and A-B agree to combine</title>
						<link>http://www.rbr.com/media-news/advertising/inbev_anheuser-busch.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 14 Jul 2008 10:01:00 -0500</pubDate>
						<description>InBev and Anheuser-Busch announced an agreement to combine the two companies, forming the world's leading global brewer. A-B shareholders will receive $70 per share in </description>
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						<title>Women@NBCU signs with Wal-Mart</title>
						<link>http://www.rbr.com/media-news/advertising/8657.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 14 Jul 2008 09:49:00 -0500</pubDate>
						<description>The first ad sales deal for a new unit of NBC Universal, Women@NBCU, signed with Wal-Mart Stores is all about the &amp;ldquo;momtourage,&amp;rdquo; according to a </description>
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						<title>Campaign points to “dire state” of America&#039;s education system</title>
						<link>http://www.rbr.com/media-news/advertising/8656.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 14 Jul 2008 04:48:00 -0500</pubDate>
						<description>To draw attention to America's &amp;ldquo;sub-par&amp;rdquo; education system, Strong American Schools launched a campaign of television, radio, print and online ads. The new campaign, &amp;ldquo;One </description>
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						<title>Yahoo! announces ad-supported online gaming</title>
						<link>http://www.rbr.com/media-news/advertising/8634.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 11 Jul 2008 10:46:00 -0500</pubDate>
						<description>Yahoo! announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to users </description>
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						<title>InBev, A-B enter friendly talks</title>
						<link>http://www.rbr.com/media-news/advertising/8631.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 11 Jul 2008 10:43:00 -0500</pubDate>
						<description>The NY Times reports in a reversal of its previous hostility to the idea, Anheuser-Busch is in active talks to sell itself to the Belgian </description>
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						<title>Global media market to hit $5.7 trillion in 2024</title>
						<link>http://www.rbr.com/media-news/advertising/8630.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 11 Jul 2008 10:42:00 -0500</pubDate>
						<description>The global media and entertainment market will reach $5.7 trillion, from its current size of $1.7 trillion, according to media futurists Future Exploration Network in </description>
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						<title>House Democrats ramping up to spend $35 million on TV ads</title>
						<link>http://www.rbr.com/media-news/advertising/8632.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 11 Jul 2008 05:43:00 -0500</pubDate>
						<description>The AP reports House Democrats have reserved millions worth of television advertising in 31 congressional races in all corners of the country, according to documentation </description>
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						<title>CC Radio launches Marketing Solutions</title>
						<link>http://www.rbr.com/media-news/advertising/8607.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 10 Jul 2008 05:41:00 -0500</pubDate>
						<description>CC Radio announced a new marketing consulting unit called Marketing Solutions, which will work with large national advertisers and agencies. Marketing Solutions will become a </description>
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						<title>Kmart partners with Warner Bros. to promote The Dark Knight</title>
						<link>http://www.rbr.com/media-news/advertising/kmart_warner_bros.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 10 Jul 2008 10:49:00 -0500</pubDate>
						<description>Kmart has partnered with Warner Bros. Consumer Products, on behalf of DC Comics, for a multi-channel entertainment marketing promotion supporting the July 18 release of </description>
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						<title>Turner and Yahoo! strike content, ad deal</title>
						<link>http://www.rbr.com/media-news/advertising/turner_broadcasting_yahoo_content.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 10 Jul 2008 00:43:00 -0500</pubDate>
						<description>Turner Broadcasting System and Yahoo! have entered a multi-year strategic alliance that will allow the two companies to collaborate on advertising and sports-related content. Turner </description>
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						<title>Coors Brewing launches responsible drinking campaign</title>
						<link>http://www.rbr.com/media-news/advertising/coors_brewing_responsible_drinking.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 09 Jul 2008 10:42:00 -0500</pubDate>
						<description>Just as America celebrated its birthday, Coors Brewing Company launched a drunk driving prevention campaign, &amp;quot;You Hold the Key. Never Drive Drunk.&amp;quot;The campaign, which targets </description>
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						<title>IPG creates “Mediabrands”; adds Seiler, Hudes</title>
						<link>http://www.rbr.com/media-news/advertising/brien_mediabrands_seiler_hudes.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 09 Jul 2008 10:41:00 -0500</pubDate>
						<description>The Interpublic Group unveiled a new structure and a number of senior level personnel moves after the introduction of the holding company&amp;rsquo;s &amp;ldquo;aligned&amp;rdquo; media strategy </description>
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						<title>CBS “unleashes” campaign for Greatest American Dog</title>
						<link>http://www.rbr.com/media-news/advertising/cbs_greatest_american_dog.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 09 Jul 2008 10:39:00 -0500</pubDate>
						<description>In a new campaign to promote the new summer reality series Greatest American Dog, the CBS Marketing Group unveiled pack of promotions designed to fetch </description>
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						<title>Arbitron verifies BusRadio’s audience measurement methodology</title>
						<link>http://www.rbr.com/media-news/advertising/arbitron_busradio.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 08 Jul 2008 10:28:00 -0500</pubDate>
						<description>BusRadio, a national radio network that reaches over one million young people ages 6 to 18 in 26 states, announced Arbitron has verified its audience </description>
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						<title>Red Roof campaign includes GAC, radio</title>
						<link>http://www.rbr.com/media-news/advertising/red_roof_gac_country_radio.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 08 Jul 2008 05:09:00 -0500</pubDate>
						<description>Leveraging its guests&amp;rsquo; love for Country Music and the growing power of the industry, Red Roof is launching a branded entertainment, multimedia &amp;ldquo;Red Roof Loves </description>
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						<title>Genre Magazine to partner with Logo for national campaign</title>
						<link>http://www.rbr.com/media-news/advertising/mtv_logo_genre.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 08 Jul 2008 10:15:00 -0500</pubDate>
						<description>Genre Magazine, a gay men&amp;rsquo;s lifestyle magazine, enters the second phase of its brand refresh activity this week, with the launch of a nationwide TV </description>
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