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HD Digital Radio Alliance expands marketing campaign

The HD Digital Radio Alliance announced an expanded marketing campaign aimed at converting awareness into buying action. Starting today, the Alliance adds an innovative mobile ...

McGraw-Hill’s WRTV-TV (ABC) Indianapolis, the station that began Indiana’s only 7PM newscast last year will present that newscast for a week in July with a ...

CC Outdoor refuses Harry Shearer ad

As the presidential election heats up, everyone will be more sensitive to all kinds of political statements. That's likely the underlying reason Clear Channel declined ...

AutoZone taps Sponge to handle advertising

The Memphis Business Journal reports AutoZone has named Sponge, a Chicago-based advertising agency, its first ever agency of record. The assignment will include television, radio ...

Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich...

GAP Broadcasting signs with Ando Media

Ando Media and GAP Broadcasting and GAP Broadcasting announced GAP will use Ando Media's services including; Webcast Metrics audience measurement and Ad Injector ad insertion ...

USRN debuts in RADAR with four Top 10 rankers

United Stations Radio Networks announced it achieved Top 10 rankings in at least four key target demographics for advertisers when it appeared for the first ...

RAB’s Haley makes a new case for radio at NYSBA

Speaking to more than 150 of New York's most influential and powerful radio decision makers this week at the NYS Broadcasters (NYSBA) 47th annual executive ...

A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol advertising and relatively few industry- ...

Arbitron releases RADAR 97 Network Ratings

Arbitron released its June 2008 RADAR radio network audience reports (RADAR 97), covering the period April 5, 2007 to April 2, 2008, which includes PPM ...

Zenith Media named media AOR for LongHorn Steakhouse, Capital Grille

Zenith Media has been named the planning and buying AOR for LongHorn Steakhouse and The Capital Grille, both part of Darden Restaurants. LongHorn and The ...

Campaign launches to “Change the Conversation” about high fructose corn syrup

The Corn Refiners Association (CRA) is launching a multi-media advertising and PR campaign to change the conversation about high fructose corn syrup, which has been ...

Nexxus signs for Bravo’s “Shear Genius”

Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of "Shear Genius." The fully ...

B of A debuts U.S. Olympic Team campaign

Bank of America, the Official Bank Sponsor of the 2008 U.S. Olympic Team, announced the debut of its U.S. Olympic-themed advertising campaign. The multimedia effort ...

Agencies comment on Triton/Dial Global buying Jones

Triton Media Group’s Triton Radio Networks has now bought long-time competitor Jones Media Group and its Jones Media America, Jones Radio Networks and JonesTM from ...

Entering the online market

Invision Inc., a leading provider of ad sales solutions managing the annual sale of over $10 billion in TV inventory for broadcast networks, cable networks, ...

Thinkscan.com announced the results of a study on political attack ads it recently conducted for CNN. The study, which included 108 panelists, provides concrete evidence ...

Microsoft acquires Navic

Microsoft announced Wednesday they have bought the TV ad inventory management company Navic Networks. Navic specializes in providing tools to manage inventory for interactive TV ...

Advice on making strong radio ads

Dan Hill's firm Sensory Logic, which for a decade has measured the emotional impact of marketing communications, recently completed a study of 10 radio ads ...