http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-12-02T18:03:08-06:00 http://www.rbr.com/media-news/advertising/nbc_universal_olympics_the_mummy.html 2008-06-27T07:58:00-05:00 2008-06-27T07:58:00-05:00 Carl Marcucci NBC Universal has assembled all of its family units to promote two major August events in China -- the upcoming 2008 Beijing Olympic Games and http://www.rbr.com/media-news/advertising/hd_digital_radio_alliance_itunes.html 2008-06-27T07:55:00-05:00 2008-06-27T07:55:00-05:00 Carl Marcucci The HD Digital Radio Alliance announced an expanded marketing campaign aimed at converting awareness into buying action. Starting today, the Alliance adds an innovative mobile http://www.rbr.com/media-news/advertising/wrtv_newscast_chevrolet.html 2008-06-26T12:42:00-05:00 2008-06-26T12:42:00-05:00 Carl Marcucci McGraw-Hill’s WRTV-TV (ABC) Indianapolis, the station that began Indiana’s only 7PM newscast last year will present that newscast for a week in July with a http://www.rbr.com/media-news/advertising/8343.html 2008-06-26T16:43:00-05:00 2008-06-26T16:43:00-05:00 Carl Marcucci As the presidential election heats up, everyone will be more sensitive to all kinds of political statements. That's likely the underlying reason Clear Channel declined http://www.rbr.com/media-news/advertising/autozone_sponge.html 2008-06-26T16:41:00-05:00 2008-06-26T16:41:00-05:00 Carl Marcucci The Memphis Business Journal reports AutoZone has named Sponge, a Chicago-based advertising agency, its first ever agency of record. The assignment will include television, radio http://www.rbr.com/media-news/advertising/8312.html 2008-06-25T09:05:00-05:00 2008-06-25T09:05:00-05:00 Carl Marcucci Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich http://www.rbr.com/media-news/advertising/ando_media_gap_broadcasting.html 2008-06-26T16:40:00-05:00 2008-06-26T16:40:00-05:00 Carl Marcucci Ando Media  and GAP Broadcasting and GAP Broadcasting announced GAP will use Ando Media's services including; Webcast Metrics audience measurement and Ad Injector ad insertion http://www.rbr.com/media-news/advertising/united_stations_radar.html 2008-06-25T17:02:00-05:00 2008-06-25T17:02:00-05:00 Carl Marcucci United Stations Radio Networks announced it achieved Top 10 rankings in at least four key target demographics for advertisers when it appeared for the first http://www.rbr.com/media-news/advertising/haley_nysba.html 2008-06-25T13:01:00-05:00 2008-06-25T13:01:00-05:00 Carl Marcucci Speaking to more than 150 of New York's most influential and powerful radio decision makers this week at the NYS Broadcasters (NYSBA) 47th annual executive http://www.rbr.com/media-news/advertising/camy_alcohol_ads.html 2008-06-25T13:03:00-05:00 2008-06-25T13:03:00-05:00 Carl Marcucci A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol advertising and relatively few industry- http://www.rbr.com/media-news/advertising/radar_97.html 2008-06-24T05:20:00-05:00 2008-06-24T05:20:00-05:00 Carl Marcucci Arbitron released its June 2008 RADAR radio network audience reports (RADAR 97), covering the period April 5, 2007 to April 2, 2008, which includes PPM http://www.rbr.com/media-news/advertising/zenith_media_longhorn_steakhouse_capital_grille.html 2008-06-24T17:24:00-05:00 2008-06-24T17:24:00-05:00 Carl Marcucci Zenith Media has been named the planning and buying AOR for LongHorn Steakhouse and The Capital Grille, both part of Darden Restaurants. LongHorn and The http://www.rbr.com/media-news/advertising/8259.html 2008-06-23T12:21:00-05:00 2008-06-23T12:21:00-05:00 Carl Marcucci The Corn Refiners Association (CRA) is launching a multi-media advertising and PR campaign to change the conversation about high fructose corn syrup, which has been http://www.rbr.com/media-news/advertising/bravo_nexxus_shear_genius.html 2008-06-23T16:19:00-05:00 2008-06-23T16:19:00-05:00 Carl Marcucci Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of "Shear Genius." The fully http://www.rbr.com/media-news/advertising/bank_of_america_bbdo_olympics.html 2008-06-23T16:17:00-05:00 2008-06-23T16:17:00-05:00 Carl Marcucci Bank of America, the Official Bank Sponsor of the 2008 U.S. Olympic Team, announced the debut of its U.S. Olympic-themed advertising campaign. The multimedia effort http://www.rbr.com/media-news/advertising/swed_stone_russo_triton_jones.html 2008-06-20T18:01:00-05:00 2008-06-20T18:01:00-05:00 Carl Marcucci Triton Media Group’s Triton Radio Networks has now bought long-time competitor Jones Media Group and its Jones Media America, Jones Radio Networks and JonesTM from http://www.rbr.com/media-news/advertising/8231.html 2008-06-20T12:26:00-05:00 2008-06-20T12:26:00-05:00 Carl Marcucci Invision Inc., a leading provider of ad sales solutions managing the annual sale of over $10 billion in TV inventory for broadcast networks, cable networks, http://www.rbr.com/media-news/advertising/8230.html 2008-06-20T04:20:00-05:00 2008-06-20T04:20:00-05:00 Carl Marcucci Thinkscan.com announced the results of a study on political attack ads it recently conducted for CNN. The study, which included 108 panelists, provides concrete evidence http://www.rbr.com/media-news/advertising/microsoft_navic.html 2008-06-19T16:36:00-05:00 2008-06-19T16:36:00-05:00 Carl Marcucci Microsoft announced Wednesday they have bought the TV ad inventory management company Navic Networks. Navic specializes in providing tools to manage inventory for interactive TV http://www.rbr.com/media-news/advertising/dan_hill_sensory_logic.html 2008-06-19T12:35:00-05:00 2008-06-19T12:35:00-05:00 Carl Marcucci Dan Hill's firm Sensory Logic, which for a decade has measured the emotional impact of marketing communications, recently completed a study of 10 radio ads