ADVERTISING
Turner Cable nets to present during broadcast upfront week
Time Warner’s Turner cable networks TNT, TBS and TruTV announced they will present new schedules to advertisers the same upfront week (5/14) as the broadcast ...
More UCC launching gay-affirming campaign
The United Church of Christ will launch a two-week, pre-Easter ad blitz on Sirius Satellite Radio, beginning 3/10. During the two weeks before Easter, one ...Stronger upfront expected
Despite fears of a recession and a crippling writers' strike that has left television broadcasters bleeding viewers, ad buyers and network executives say the annual ...Sears, Hearst print team for multimedia blitz
A new campaign that begins this week from a partnership between Sears and Hearst, according to the NY Times. “Reimagine you” features wide variety of ...Initiative launches Amphibian unit
Initiative USA has launched Amphibian, a new unit that personifies the agency’s mission to successfully straddle and meld the worlds of traditional and interactive media, ...RPA wins several new accounts
RPA Los Angeles has been named buying AOR for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura Dealer ...MindShare taps American Family Insurance
MindShare NA has been awarded planning and buying for American Family Insurance, the nation's third-largest mutual property and casualty insurer with over 15 billion in ...Agencies respond to MRC PPM news
We asked some agency folks about the news (see Radio News) that The MRC has denied PPM accreditation for Philly and New York. What does ...Ads on local TV news drive greater most product awareness
Not only is local TV news content the biggest audience draw for news and information on-air and on digital platforms -- it is also the ...Obama leads in Ohio and Texas advertising
Democrat Barack Obama is the leading advertiser in advance of the March 4 Ohio and Texas presidential primaries, The Nielsen Company reported.According to Nielsen Monitor-Plus, ...KRG lists Fall 2007 National Format Averages
Katz Radio Group’s National Format Averages report for Fall 2007 said the Iraq war, the political season and baseball’s Mitchell Report on steroids all played ...Sheraton signs partnership with CBS Sports, NCAA
Sheraton Hotels & Resorts is teaming up with CBS Sports and the NCAA as an Official NCAA Corporate Partner. Sheraton is launching the sponsorship with ...24/7 Real Media & Petry Media partner
24/7 Real Media, a global digital marketing company, and Petry Media announced a partnership where 24/7 will be the technological backbone for Digerati iSales and ...WaMu unveils new Hispanic campaign
WaMu announced the Hispanic component of its newly-launched "Whoo hoo!" campaign. The fully integrated effort -- which spans TV, print, outdoor and radio -- conveys ...BDSradio.com signs ABC Radio Networks
Nielsen BDS and ABC Radio Networks announced a licensing and distribution agreement granting ABC Radio Networks exclusive rights to market and license BDSradio.com to U.S. ...Gordon Biersch to promote 20th Anniversary
Gordon Biersch Brewing Company and Gordon Biersch Brewery Restaurant Group have hired Allison & Partners San Francisco as the company’s PR AOR. Allison & Partners ...GroupM Interaction names John Montgomery COO
John Montgomery, a GroupM digital media specialist with expertise in emerging ad technologies, was named COO of GroupM Interaction North America, a new position. Since ...Converse launches “Connectivity” campaign
In 2008 Converse commemorates its centennial year with the global launch of a new campaign entitled “Connectivity.” The new effort celebrates 100 years of disrupting ...TVB to focus on all-digital station business model
The all-digital television station, less than a year away as broadcasters prepare to turn off their analog signals, will be the subject of a special ...MoneyGram launches major global campaign via Draftfcb
MoneyGram International has launched a major global campaign spanning TV, print, radio, out-of-home, retail, point of sale, website development and employee communication under agency of ...ABC to offer VOD offering to affiliates
Disney-ABC Television Group announced that ABC and its Affiliate Association will make on-demand content available through cable, DBS and Telco distributors. ABC will provide network ...Debut partners with Boswell and MJI Interactive
Debut Broadcasting Corporation may specialize in small market radio, but it announced deals with two new partners that it says will bring top 100 market ...USA Radio Network merges with IRN
Dallas-based USA Radio Network has merged with Memphis-based Information Radio Network to form the new IRN/USA Radio Network for a combined roster of 2,500 affiliates. ...News coverage of Super Bowl ads reaches 750 million viewers
In 2008, news coverage of the ads broadcast on the world's most-watched sporting event reached an all-time high, with 6,846 broadcast news stories about the ...Twentieth Century Fox, IHOP, Valpak promo “Horton Hears a Who!"
To celebrate the release of Twentieth Century Fox's animated feature film event, "Dr. Seuss' Horton Hears a Who!" Valpak and IHOP Restaurants have teamed up ...
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- Michael Savage: Straight talk, unfiltered
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Aaron Royston
on
03 September, 2008 06:46:48
Dear Micheal
Im getting really concerned about the direction in which our country is heading. The more and more I see and hear from the ...
Wanda Flesher
on
03 September, 2008 09:43:54
Dr. Savage. Will you dare to read this? Will you take the time? I have tremendous respect for you, most days. ...
Brett Miller
on
03 September, 2008 06:18:24
Free advice is often worth just about what you pay for it so I'll refrain other than saying challenge everything. I'm not convinced that ...
Robert Smith
on
02 September, 2008 04:18:08
DO THE MATH MAN!! In the lastest book I have access to the standard error at a 90% confidence level on a 1.8 AQH ...
Randy Kabrich
on
29 August, 2008 10:26:29
"I HAVE seen the tables in the “back of the book” and a 1.8 vs. a 1.4 IS a statistical tie based on Arbitron’s estimated ...