http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-12-02T17:58:02-06:00 http://www.rbr.com/media-news/advertising/11404.html 2008-11-20T03:46:00-06:00 2008-11-20T03:46:00-06:00 Carl Marcucci We recently spoke with a buyer who wanted to remain anonymous, but had a lot to say about Nielsen’s entrée into radio this week for http://www.rbr.com/media-news/advertising/11371.html 2008-11-19T15:10:00-06:00 2008-11-19T15:10:00-06:00 Carl Marcucci Yellowbook, a national leader in the local search industry, announced the launch of new 'Say Yellow to the future' TV campaign executions that call for http://www.rbr.com/media-news/advertising/11370.html 2008-11-19T15:09:00-06:00 2008-11-19T15:09:00-06:00 Carl Marcucci Every Thursday, beginning November 20 and ending December 18, Central Indiana Chevy Dealers will present 6News at 7PM with Todd Wallace and Trisha Shepherd.  Central http://www.rbr.com/media-news/advertising/11369.html 2008-11-19T15:08:00-06:00 2008-11-19T15:08:00-06:00 Carl Marcucci According to a Reuters story, General Motors is reviewing its contracts with agencies and other vendors to see whether they should be renewed as the http://www.rbr.com/media-news/advertising/11325.html 2008-11-17T09:13:00-06:00 2008-11-17T09:13:00-06:00 Carl Marcucci RAB CEO Jeff Haley has sent out and posted a note from Betsy Lazar, Executive Director, Advertising and Media Operations, General Motors, that asks help from the radio biz on getting the government bailout http://www.rbr.com/media-news/advertising/11350.html 2008-11-18T15:27:00-06:00 2008-11-18T15:27:00-06:00 Carl Marcucci New York Market Radio Association (NYMRAD) celebrates 25 years of serving the needs of radio stations, representatives and the advertising community.  This year the party http://www.rbr.com/media-news/advertising/11349.html 2008-11-18T15:27:00-06:00 2008-11-18T15:27:00-06:00 Carl Marcucci MBC Grand Broadcasting announced it is working with Rock Jam USA as the exclusive radio sponsor on the Western Slope.  One of the largest concert http://www.rbr.com/media-news/advertising/11347.html 2008-11-18T15:25:00-06:00 2008-11-18T15:25:00-06:00 Carl Marcucci Backchannelmedia that The Advertising Council is now utilizing its TV-to-Internet Click Through technology to help connect viewing audiences to more information about the issues addressed http://www.rbr.com/media-news/advertising/11346.html 2008-11-18T15:25:00-06:00 2008-11-18T15:25:00-06:00 Carl Marcucci NAC, a spoken word sales organization which specializes in new business development strategies for talk media, announced its new partnership with Stephan Multimedia and nationally http://www.rbr.com/media-news/advertising/11345.html 2008-11-18T15:24:00-06:00 2008-11-18T15:24:00-06:00 Carl Marcucci After some 11 years, Matt Feinberg, SVP/National Radio; SVP/Director, Interactive Broadcast; Director/Radio, Zenith Media Services, has left the building in that company’s latest round of http://www.rbr.com/media-news/advertising/11344.html 2008-11-18T09:21:00-06:00 2008-11-18T09:21:00-06:00 Carl Marcucci Cumulus Media and Clear Channel Radio have agreed to switch to Nielsen Media Research's reborn-ratings service from Arbitron in 50 and 17 markets, respectively, beginning in Q3 2009 http://www.rbr.com/media-news/advertising/11292.html 2008-11-15T20:43:00-06:00 2008-11-15T20:43:00-06:00 Carl Marcucci In case there was any doubt, the Television Bureau of Advertising and its Board of Directors affirmed that TVB supports the use of Live + 3 program ratings as the standard for local buying and planning in LPM http://www.rbr.com/media-news/advertising/11329.html 2008-11-17T15:16:00-06:00 2008-11-17T15:16:00-06:00 Carl Marcucci The Nielsen Company reported Arena Media Networks (AMN) delivered over 173 million video ad exposures through its AMNtv “Live In-Game” platform to fans attending Major League Baseball games http://www.rbr.com/media-news/advertising/11338.html 2008-11-17T09:38:00-06:00 2008-11-17T09:38:00-06:00 Carl Marcucci Media Monitors reports according to Arbitron, Buffalo-Niagara Falls is the 52nd largest radio market with a population of 966,000. Last week the #1 spot in http://www.rbr.com/media-news/advertising/11328.html 2008-11-17T15:16:00-06:00 2008-11-17T15:16:00-06:00 Carl Marcucci PepsiCo announced it has selected Omnicom’s TBWA\\Chiat\\Day Los Angeles as its communications agency for the Pepsi brand in the United States and Arnell as its http://www.rbr.com/media-news/advertising/11326.html 2008-11-17T15:15:00-06:00 2008-11-17T15:15:00-06:00 Carl Marcucci MediaBank, a provider of integrated technology solutions that help marketers and agencies manage the media buying process, announced its integration with Mediaguide, a radio monitoring http://www.rbr.com/media-news/advertising/11306.html 2008-11-16T09:37:00-06:00 2008-11-16T09:37:00-06:00 Carl Marcucci Ed Krampf, CBS Radio/Tampa Market Manager, has emailed a video to advertisers and potential advertisers describing a new sales strategy that will be offered up all of this week. http://www.rbr.com/media-news/advertising/11293.html 2008-11-14T14:45:00-06:00 2008-11-14T14:45:00-06:00 Carl Marcucci Not all media is crying the blues about ad dollars, that’s for sure: NCC, the cable television industry's ad sales representative of record, hit a http://www.rbr.com/media-news/advertising/11291.html 2008-11-14T14:42:00-06:00 2008-11-14T14:42:00-06:00 Carl Marcucci Citadel Broadcasting, Emmis Communications and Clear Channel Communications have signed with Media Monitors for its Audience Reaction service. The combination of instant listener reaction captured http://www.rbr.com/media-news/advertising/11287.html 2008-11-12T21:55:00-06:00 2008-11-12T21:55:00-06:00 Carl Marcucci As Circuit City reorganizes under Chapter 11, Media Monitors decided to take a look at the two consumer electronics retailers and the way they bought