ADVERTISING
NBC Universal hypes Olympics and “The Mummy” in multi-network takeover
NBC Universal has assembled all of its family units to promote two major August events in China -- the upcoming 2008 Beijing Olympic Games and ...
More HD Digital Radio Alliance expands marketing campaign
Chevy taking sole sponsorship of local newscast in July
CC Outdoor refuses Harry Shearer ad
As the presidential election heats up, everyone will be more sensitive to all kinds of political statements. That's likely the underlying reason Clear Channel declined ...AutoZone taps Sponge to handle advertising
The Memphis Business Journal reports AutoZone has named Sponge, a Chicago-based advertising agency, its first ever agency of record. The assignment will include television, radio ...Traditional media more effective than digital
GAP Broadcasting signs with Ando Media
Ando Media and GAP Broadcasting and GAP Broadcasting announced GAP will use Ando Media's services including; Webcast Metrics audience measurement and Ad Injector ad insertion ...USRN debuts in RADAR with four Top 10 rankers
United Stations Radio Networks announced it achieved Top 10 rankings in at least four key target demographics for advertisers when it appeared for the first ...RAB’s Haley makes a new case for radio at NYSBA
Speaking to more than 150 of New York's most influential and powerful radio decision makers this week at the NYS Broadcasters (NYSBA) 47th annual executive ...Alcohol ads seen by youth on TV on the rise
Arbitron releases RADAR 97 Network Ratings
Arbitron released its June 2008 RADAR radio network audience reports (RADAR 97), covering the period April 5, 2007 to April 2, 2008, which includes PPM ...Zenith Media named media AOR for LongHorn Steakhouse, Capital Grille
Zenith Media has been named the planning and buying AOR for LongHorn Steakhouse and The Capital Grille, both part of Darden Restaurants. LongHorn and The ...Campaign launches to “Change the Conversation” about high fructose corn syrup
The Corn Refiners Association (CRA) is launching a multi-media advertising and PR campaign to change the conversation about high fructose corn syrup, which has been ...Nexxus signs for Bravo’s “Shear Genius”
Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of "Shear Genius." The fully ...B of A debuts U.S. Olympic Team campaign
Bank of America, the Official Bank Sponsor of the 2008 U.S. Olympic Team, announced the debut of its U.S. Olympic-themed advertising campaign. The multimedia effort ...
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BY THE NUMBERS
POPULAR
- Radio’s Mojo
- Jerry Lee puts his money where his Cume is
- Schools named for NABEF scholarships
- On radio groups possibly pulling back on licensing for AM HD
- Upping HD Radio signal strengths
Dave Garland
on
02 July, 2008 08:00:25
Mischief...you bet!
There will be someone or some entity that will see this as a possible revenue generating source. They will front buyers to file ...
Pocket Radio
on
27 June, 2008 09:43:35
"HD Radio spinners claim a breakthrough year: Pulling a fast one"
"According to a press release from the Alliance 330,000 HD receivers were sold last year. ...
Frenchy McGruder
on
25 June, 2008 11:44:00
AM HD radio is DOA. It will eventually be written in broadcast history books as perhaps the most overrated, unneeded and underperfoming "advancement" in the ...
Pocket Radio
on
25 June, 2008 09:21:48
"Germany flicks off-switch on DAB"
"Part of the problem is that analogue FM never went away and most people didn't seem to care for the clear ...
Pocket Radio
on
25 June, 2008 09:11:05
"Editorial: More Than Half Full"
"AM-HD continues to fight uphill. Several manufacturers showed impressive new transmitter models designed to optimize and maintain HD performance. Yet the ...