Vivvo CMS 4.0 http://www.rbr.com/ ©2007 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/media-news/advertising/mccain_foods_usa_sees_an_opportunity.html ADVERTISING Tue, 26 Aug 2008 10:21:00 -0500 By happy coincidence, McCain Foods has been seeing its name in the media quite a bit over the past year, and it’s only going to http://www.rbr.com/media-news/advertising/popeyes_is_rebranding.html ADVERTISING Tue, 26 Aug 2008 10:21:00 -0500 Fast food chicken chain Popeye’s is pushing the idea that calling some of its menu items fast food is an oxymoron in a way, since http://www.rbr.com/media-news/advertising/beverage_service_using_radio_tv_for_direct_response.html ADVERTISING Mon, 25 Aug 2008 10:09:00 -0500 Hat Trick Beverage isn’t looking so much to sell beverages. Instead, it’s looking for small businesses that will sell the Hat Trick beverage service, targeting http://www.rbr.com/media-news/advertising/9550.html ADVERTISING Mon, 25 Aug 2008 01:10:00 -0500 With the Democratic National Convention underway in Denver, some advertising is being placed on local broadcast outlets to try to influence the party leaders. Case in point: The American Leadership Project http://www.rbr.com/media-news/advertising/cutting_remarks.html ADVERTISING Sat, 23 Aug 2008 05:52:00 -0500 An informal poll of a cross-section of marketing executives confirms just what media veterans have come to expect: Companies facing difficult economic conditions are going http://www.rbr.com/media-news/advertising/ftc_smacks_down_louie_louie.html ADVERTISING Sat, 23 Aug 2008 00:52:00 -0500 Here’s the latest saga in the Federal Trade Commission’s ongoing war against false or misleading advertising. 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In the tradition of Kevin Federline, Fabio http://www.rbr.com/media-news/advertising/liguori_abc_rfp_set_top_box_council_for_research_excellence.html ADVERTISING Tue, 19 Aug 2008 00:40:00 -0500 Pat Liguori, ABC O&O Stations SVP/Research & Electronic Measurement and board member of the Council for Research Excellence, sent a note and accompanying RFP to http://www.rbr.com/media-news/advertising/9406.html ADVERTISING Mon, 18 Aug 2008 03:42:00 -0500 Carat Programming has issued a POV on the recent U.S. Court of Appeals for New York overturning a ruling from a lower court which had initially blocked Cablevision http://www.rbr.com/media-news/advertising/9450.html ADVERTISING Wed, 20 Aug 2008 10:48:00 -0500 He succeeds Alexander Schmidt-Vogel, who has taken on the newly established role of CEO Global Trading of GroupM Worldwide. Stephen Allan joined The Media Business http://www.rbr.com/media-news/advertising/dairy_queen_iron_grilled_sandwiches.html ADVERTISING Wed, 20 Aug 2008 10:47:00 -0500 Capitalizing on the popularity of the sandwich segment, Dairy Queen is introducing three new Iron Grilled Sandwiches at participating locations nationwide. In 2007, sandwiches were http://www.rbr.com/media-news/advertising/ncc_directv.html ADVERTISING Tue, 19 Aug 2008 10:41:00 -0500 NCC, the nation’s largest spot cable sales organization, announced a breakthrough ad sales and technology partnership with DIRECTV. NCC will integrate select regional sports network http://www.rbr.com/media-news/advertising/9422.html ADVERTISING Tue, 19 Aug 2008 05:30:00 -0500 In her first major management appointment since assuming the Global CEO role at Starcom MediaVest Group (SMG) in June, Laura Desmond announced the appointment of http://www.rbr.com/media-news/advertising/9401.html ADVERTISING Mon, 18 Aug 2008 08:55:00 -0500 General Motors has pulled out of its longtime sponsorship of the Academy Awards, the Wall Street Journal reported on Sunday. The move, which comes amid http://www.rbr.com/media-news/advertising/9404.html ADVERTISING Mon, 18 Aug 2008 09:03:00 -0500 Clear Channel Radio’s Total Traffic Network (CCTTN) announced an expansion to its delivery of real-time traffic data over RDS-TMC (Radio Data System Traffic Message Channel) http://www.rbr.com/media-news/advertising/engaging_emotions_through_effective_radio_ads_radio_ad_lab.html ADVERTISING Thu, 14 Aug 2008 08:56:00 -0500 The key elements essential for delivering engaging Radio ads have been confirmed in the results from Engaging Emotions Through Effective Radio Ads, the second part http://www.rbr.com/media-news/advertising/carat_primetime_preview_report.html ADVERTISING Wed, 13 Aug 2008 05:54:00 -0500 Carat programming has released its Primetime Preview Report for the upcoming 2008-09 Primetime season. 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Beginning 9/1, Faith Time will be http://www.rbr.com/media-news/advertising/jackson_browne_mccain.html ADVERTISING Fri, 15 Aug 2008 10:59:00 -0500 Songwriter and liberal political activist Jackson Browne has filed a lawsuit against Senator John McCain and the Republican National Committee in the US District Court http://www.rbr.com/media-news/advertising/kmart_univision_radio_hola_mart_n.html ADVERTISING Thu, 14 Aug 2008 09:37:00 -0500 Univision Radio announced that beauty and fashion expert Martín Llorens has joined RadioCadena, Univision’s national AM radio network, to host “Hola Martín,” a fun and http://www.rbr.com/media-news/advertising/9348.html ADVERTISING Thu, 14 Aug 2008 08:40:00 -0500 According to The AP, Barack Obama's campaign has spent more than $2 million so far on general election television ads in North Carolina, a sign