http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-12-02T17:41:02-06:00 http://www.rbr.com/media-news/advertising/mtv_sears_the_american_mall.html 2008-06-19T16:34:00-05:00 2008-06-19T16:34:00-05:00 Carl Marcucci For the first time, MTV has teamed up with Sears to launch a new movie musical from the executive producers of "High School Musical." "The http://www.rbr.com/media-news/advertising/chase_together_we_can.html 2008-06-18T16:45:00-05:00 2008-06-18T16:45:00-05:00 Carl Marcucci Chase is using its new radio and television campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase. Together http://www.rbr.com/media-news/advertising/8117.html 2008-06-16T07:50:00-05:00 2008-06-16T07:50:00-05:00 Carl Marcucci Ad spending for Q1 remained essentially flat compared to the same period last year, according to Monitor-Plus, the competitive ad info service of The Nielsen http://www.rbr.com/media-news/advertising/usa_today_open_air_magazine.html 2008-06-17T17:03:00-05:00 2008-06-17T17:03:00-05:00 Carl Marcucci Open Air is an active lifestyle magazine published by USA Today and available four times a year in Friday issues of the paper (Circ: 2.5 http://www.rbr.com/media-news/advertising/empire_film_group_tradewell.html 2008-06-17T17:00:00-05:00 2008-06-17T17:00:00-05:00 Carl Marcucci Empire Film Group has entered into an agreement with Tradewell Media NYC for the placement of $5 million of media advertising for upcoming theatrical, DVD http://www.rbr.com/media-news/advertising/8142.html 2008-06-17T16:59:00-05:00 2008-06-17T16:59:00-05:00 Carl Marcucci BBDO New York and its HBO Voyeur campaign shot out of the gate at the Cannes International Advertising Festival, winning a Grand Prix in the http://www.rbr.com/media-news/advertising/tivo_stop_watch_april.html 2008-06-15T19:55:00-05:00 2008-06-15T19:55:00-05:00 Carl Marcucci TiVo unveiled the Top Commercial Rankings for April, as viewed by TiVo subscribers. Top programs in total viewership were dominated by American Idol (five of Top 10) and http://www.rbr.com/media-news/advertising/wmur-tv_wjar-tv_backchannelmedia.html 2008-06-16T15:56:00-05:00 2008-06-16T15:56:00-05:00 Carl Marcucci Backchannelmedia’s TV-to-Internet Click Through technology has added WMUR-TV ABC Channel 9 in Manchester, NH and WJAR-TV NBC Channel 10, Providence, Rhode Island as its latest http://www.rbr.com/media-news/advertising/radar_97_arbitron.html 2008-06-16T15:54:00-05:00 2008-06-16T15:54:00-05:00 Carl Marcucci Arbitron released the preliminary findings from RADAR 97 Arbitron released the preliminary findings from RADAR 97, finding 96% of adults age 18-49 with a college http://www.rbr.com/media-news/advertising/yahoo_google.html 2008-06-13T10:04:00-05:00 2008-06-13T10:04:00-05:00 Carl Marcucci Yahoo! has reached an agreement with Google that will up its ability to compete in the search and display marketplace. Yahoo will run Google search ads alongside Yahoo search ads http://www.rbr.com/media-news/advertising/nbc_universal_affiliate_olympics.html 2008-06-12T13:11:00-05:00 2008-06-12T13:11:00-05:00 Carl Marcucci NBC Universal announced a comprehensive cable affiliate marketing strategy for the 2008 Beijing Olympic Games (Friday, August 8) including a Local Ad Sales Campaign, General http://www.rbr.com/media-news/advertising/statenets_rab_guidelines.html 2008-06-12T17:10:00-05:00 2008-06-12T17:10:00-05:00 Carl Marcucci The National Association of State Radio Networks (NASRN) and their exclusive rep firm StateNets unanimously approved to adopt the Radio Advertising Bureau’s Selling and Schedule http://www.rbr.com/media-news/advertising/8065.html 2008-06-12T17:09:00-05:00 2008-06-12T17:09:00-05:00 Carl Marcucci After working since 3/15/07 to attract advertisers, and inventory from cable networks and radio stations to its online media exchange, eBay decided to shut down http://www.rbr.com/media-news/advertising/8064.html 2008-06-12T05:08:00-05:00 2008-06-12T05:08:00-05:00 Carl Marcucci Total measured advertising expenditures in the opening quarter of 2008 increased by 0.6% as compared to the same period in 2007, according to data released by TNS Media Intelligence. http://www.rbr.com/media-news/advertising/magna_global_on-demand_quarterly.html 2008-06-11T13:29:00-05:00 2008-06-11T13:29:00-05:00 Carl Marcucci MAGNA Global’s most recent On-Demand Quarterly updates their year-end 2012 forecast for DVR subscriber households to 43.5 million (37.0% of TV households), up from their http://www.rbr.com/media-news/advertising/regis_and_kelly_high_heel-a-thon_dr_scholl_s.html 2008-06-11T17:29:00-05:00 2008-06-11T17:29:00-05:00 Carl Marcucci Top morning talk show "Live with Regis and Kelly" will add present its first-ever athletic competition: the High Heel-A-Thon, a 150-yard dash in NYC on http://www.rbr.com/media-news/advertising/verklin_canoe_ventures.html 2008-06-11T17:27:00-05:00 2008-06-11T17:27:00-05:00 Carl Marcucci The cable industry’s cooperative effort to streamline local and interconnect ad opportunities for national cable nets is official with the hiring of former Aegis Media http://www.rbr.com/media-news/advertising/weei_red_sox_irving_oil.html 2008-06-11T17:09:00-05:00 2008-06-11T17:09:00-05:00 Carl Marcucci Entercom New England’s WEEI announced a sponsorship agreement between Red Sox pitcher Tim Wakefield and New Hampshire-based Irving Oil. As part of the deal, Wakefield http://www.rbr.com/media-news/advertising/spanish_radio_association_ppm_arbitron.html 2008-06-11T13:43:00-05:00 2008-06-11T13:43:00-05:00 Carl Marcucci Spanish-language radio broadcasters Spanish Broadcasting System, Entravision, Univision and Border Media Partners have formed an industry-focused committee to voice concerns about Arbitron’s proposed rollout of the PPM. http://www.rbr.com/media-news/advertising/7997.html 2008-06-10T16:31:00-05:00 2008-06-10T16:31:00-05:00 Carl Marcucci Screenvision  has entered into an agreement with the Disney Channel to help promote the cable network’s original movie “Camp Rock,” starring teen pop band  the