http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-12-02T18:20:25-06:00 http://www.rbr.com/media-news/advertising/7996.html 2008-06-10T16:30:00-05:00 2008-06-10T16:30:00-05:00 Carl Marcucci In addition to serving as a primary sponsor for the NBC series, State Farm’s programming and marketing deal for "Nashville Star" adds its role as http://www.rbr.com/media-news/advertising/7995.html 2008-06-10T16:28:00-05:00 2008-06-10T16:28:00-05:00 Carl Marcucci Renetta McCann, global CEO of Starcom MediaVest Group, announced plans to take a one-year sabbatical from the company and the marketing communications industry.  Her leave http://www.rbr.com/media-news/advertising/7994.html 2008-06-10T16:27:00-05:00 2008-06-10T16:27:00-05:00 Carl Marcucci Katz Media Group’s Brian Knox, Senior Vice President and Director of Corporate Diversity, will keynote the annual Media Sales Institute conference on Thursday, at Howard http://www.rbr.com/media-news/advertising/7993.html 2008-06-10T16:24:00-05:00 2008-06-10T16:24:00-05:00 Carl Marcucci It’s all about immediacy: As part of 7-Eleven’s “Summer of Slurpee,” the iconic frozen carbonated beverage plays a role in 7-Eleven, Inc.’s promotion this month http://www.rbr.com/media-news/advertising/7916.html 2008-06-05T03:02:00-05:00 2008-06-05T03:02:00-05:00 Jim Carnegie Media Monitors’ on-going monitoring of commercial and political campaigns this year had an added element of importance with the Republican and Democratic Primary Elections. Now http://www.rbr.com/media-news/advertising/upfront_wrapped_up_with_just_about_everybody_up.html 2008-06-09T18:03:00-05:00 2008-06-09T18:03:00-05:00 Jack Messmer The upfront is essentially done and the word is that broadcast networks booked about $200 million more than last year’s $9 billion in ad sales. http://www.rbr.com/media-news/advertising/live_read_advertising_making_a_comeback.html 2008-06-09T17:52:00-05:00 2008-06-09T17:52:00-05:00 Dave Seyler And that’s not to mention live or embedded skits on talk/variety programming. It’s all thanks to TiVo, according to PR trade Daily Dog. They say http://www.rbr.com/media-news/advertising/7981.html 2008-06-09T14:01:00-05:00 2008-06-09T14:01:00-05:00 Jack Messmer Ads that ran Friday in the Philadelphia Inquirer and Philadelphia Daily News for Derrie-Air were fakes. But the newspaper publishers knew that. In fact, the phony ads were placed by the newspapers http://www.rbr.com/media-news/advertising/maintaining_the_competitive_edge.html 2008-06-06T01:57:00-05:00 2008-06-06T01:57:00-05:00 Jack Messmer Without a doubt, in today’s business environment competition is as intense as ever and if you are not at the top of your game you will find yourself swimming upstream and always playing catch-up. http://www.rbr.com/media-news/advertising/mccain_opens_fire.html 2008-06-06T17:22:00-05:00 2008-06-06T17:22:00-05:00 Dave Seyler And gives an early read on the states he considers to have battleground status. A television ad highlighting the national security credentials of John McCain http://www.rbr.com/media-news/advertising/reorganization_at_ddb.html 2008-06-06T13:56:00-05:00 2008-06-06T13:56:00-05:00 Jack Messmer DDB Worldwide President and CEO Chuck Brymer announced the promotion of Tribal DDB US East President Paul Gunning to CEO of Tribal DDB Worldwide, effective http://www.rbr.com/media-news/advertising/7937.html 2008-06-05T18:00:00-05:00 2008-06-05T18:00:00-05:00 Jack Messmer Despite having the weakest primetime performance of the past season, NBC is the first big four network to essentially wrap up its upfront. And the http://www.rbr.com/media-news/advertising/7913.html 2008-06-05T11:27:00-05:00 2008-06-05T11:27:00-05:00 Jack Messmer To that end, the Minnetonka, MN-based pit barbeque restaurant chain has named Minneapolis-based Periscope as its agency of record. The agency will develop and produce http://www.rbr.com/media-news/advertising/7891.html 2008-06-04T13:25:00-05:00 2008-06-04T13:25:00-05:00 Jack Messmer The National Hockey League (NHL) announced a deal with Anheuser-Busch and Labatt Breweries for Bud Light to remain the Official Beer of the NHL through http://www.rbr.com/media-news/advertising/7881.html 2008-06-03T17:41:00-05:00 2008-06-03T17:41:00-05:00 Dave Seyler As the price of gas tops $4 a gallon in some areas and approaches it just about everywhere else, US citizens are looking for places http://www.rbr.com/media-news/advertising/tyson_agrees_to_pull_chicken_ads.html 2008-06-03T15:50:00-05:00 2008-06-03T15:50:00-05:00 Jack Messmer Facing a federal judge’s deadline to stop advertising “Raised Without Antibiotics” chicken, Tyson Foods announced that it will “voluntarily” withdraw its labels and ads. The http://www.rbr.com/media-news/advertising/nbc_universal_nielsen_fusion_mandel.html 2008-06-02T13:14:00-05:00 2008-06-02T13:14:00-05:00 Carl Marcucci NBC Universal and The Nielsen Company have joined forces to create sales metrics that will help advertisers make better informed buying decisions through the use http://www.rbr.com/media-news/advertising/kathy_crawford_mindshare_retirement.html 2008-06-02T13:06:00-05:00 2008-06-02T13:06:00-05:00 Carl Marcucci Award-winning media agency vet and local broadcast industry innovator Kathy Crawford is retiring from the media biz after more than three decades of service and http://www.rbr.com/media-news/advertising/7825.html 2008-05-30T17:34:00-05:00 2008-05-30T17:34:00-05:00 Carl Marcucci Integrated media and marketing services agency Carat will be expanding the role of Carat Exchange to address the wider spectrum of issues and opportunities facing http://www.rbr.com/media-news/advertising/7824.html 2008-05-30T13:28:00-05:00 2008-05-30T13:28:00-05:00 Carl Marcucci The first meeting was held in May with the following members of the committee:Mark Lund - Executive Vice President, NBC Universal Rich Cerussi -  President