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Tecate unveils sew Spanish-language campaign

Tecate beer has revealed its new integrated national campaign created to emotionally connect with Mexican adult consumers in the U.S. The Spanish-language ads are the ...

PowerBar launches campaign featuring Michael Phelps

PowerBar announced the launch of a new national campaign featuring six-time Olympic gold medalist and twenty-time World Champion Michael Phelps. Carrying the tagline Power To ...

Bain puts 8.6 million in TargetSpot

Boston’s Bain Capital Ventures is the lead investor in n 8.6 million Series B funding round announced for NY-based TargetSpot, reports XConomy. TargetSpot helps advertisers ...

Sarah Fay: What will the media agency look like in five-ten years?

Sarah Fay, Carat USA CEO and Isobar US CEO spoke at a AAAAs panel last week in Orlando: "It's 10 Years Later: Have Agencies Survived ...

Moonves: CBS upfront will be for all media

CBS's traditional upfront presentation in May will showcase the entire CBS Corp., not just the broadcast primetime lineup, CEO Les Moonves said this week at ...

VEGAS.com campaign reveals secrets of the experts

VEGAS.com, the largest city site in the world, is set to launch new creative and a series of three 30-second spots for a 20 million ...

Janice Finkel-Greene tells TVBR it’s amazingly complex and Nielsen is taking on some really daunting tasks, including the local aspect, where local stations have websites and people download video from them, as opposed to the network websites....

Weather Channel Interactive debuts new products for upfront

The Weather Channel Interactive has revealed its 2008 upfront plans, announcing its first offering of video-based advertising on its mobile website. The company also announced ...

Nielsen, Charter Comm. to commercialize set top tuning data

The Nielsen Company and Charter Communications announced an agreement to commercialize the use of anonymous digital set top box (STB) data for analytical and potential ...

Robinson Radio expanding in Richmond

Robinson Radio, a full-service radio agency is experiencing tremendous growth, which may seem counterintuitive such a traditional medium. Founded in 10/04, Robinson Radio expects billables ...

We’re seeing another trend with digital viewing: The Millennial Generation viewing programming “online only” -- skip the cable bill, keep the internet bill....

National Grid names Mullen AOR

Mullen is the new AOR for National Grid, one of the largest energy delivery companies in the U.S. Mullen was awarded the business following a ...

Ken Taylor to run GM Planworks, post-Donlin

Starcom MediaVest has tapped Ken Taylor to return to GM Planworks as GM/President, replacing Dennis Donlin, who is resigning, effective 4/1. Taylor is EVP/group client ...

Nielsen to launch image campaign with NYT

The Nielsen Company announced its inaugural global brand awareness campaign via a partnership with The NY Times Co., including the first exclusive ad arrangement ever ...

ION to host upfront presentation May 1

ION Media Networks announced it will display its new programming and marketing initiatives for the 2008-2009 television season at its second annual Upfront sales presentation. ...

Why Google is not out to “disintermediate” agencies

Google has the fifth highest market capitalization, after only nine years of existence. At the AAAAs last week, Tim Armstrong, Google's North American president for ...

Kathy Crawford on “Project Reinvention”

We spoke with MindShare President/Local Broadcast Kathy Crawford after her AAAAs panel session last week: “Project Reinvention.” The session was introduced by GroupM Global CEO ...

Are traditional media really adjusting to the new digital world?

Frank Comerford, WNBC-TV NY – we used to control the time now the challenge is how do we get to these people who may have changed their traditional viewing habits....

Verizon launches Spanish spots

Viewers of Spanish-language television channels in several major markets have begun seeing advertisements that tout Verizon High Speed Internet service as the best broadband solution ...

Ad-tracking moves forward

The Nielsen Company and Ad-ID, a joint venture of the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers, Inc (ANA), announced ...

Everything is changing Digital, example was YouTube, brought up two years ago. Who had heard of the company? Only 12 raised their hands. ...

Whether it’s the writers strike or economic reality of reduced rates due to fragmentation caused by technologically-driven alternatives, one can argue that the digital revolution was the spark that powered the change. ...

For your demographic information

There's an excellent chance that this won't catch on, but just in case it does, you'll want to be able to say you were wide ...

Donlin exits Planworks

Starcom MediaVest Group/The Americas CEO Laura Desmond announced that Dennis Donlin will leave the company, effective April 1st. Donlin is General Manager and President of ...

Agencies aren’t going to wait until all broadcasters agree—they are going to buy stations based on PPM ratings. The question is, who will be on board?...