http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-10-06T18:59:44-05:00 http://www.rbr.com/media-news/advertising/coca-cola_zeros_in_on_james_bond.html 2008-09-10T10:50:00-05:00 2008-09-10T10:50:00-05:00 Carl Marcucci Coca-Cola Company has teamed its Coca-Cola Zero brand with the highly anticipated James Bond adventure Quantum of Solace, which will be released worldwide November. This http://www.rbr.com/media-news/advertising/initiative_reorganizes_leadership_team.html 2008-09-10T14:13:00-05:00 2008-09-10T14:13:00-05:00 Carl Marcucci Initiative has undergone a strategic reorganization of the agency in order to build the capabilities of the network and focus on the growth of the http://www.rbr.com/media-news/advertising/citadel_stratus_media.html 2008-09-10T14:06:00-05:00 2008-09-10T14:06:00-05:00 Carl Marcucci Here’s an update to our story yesterday about what we heard in the marketplace that Citadel/ABC Radio Networks has tapped Stratus Media (Glenn Felty) to http://www.rbr.com/media-news/advertising/9848.html 2008-09-09T15:58:00-05:00 2008-09-09T15:58:00-05:00 Carl Marcucci WSJ reports DOJ has quietly hired one of the nation's best-known litigators, former Walt Disney Co. vice chairman Sanford Litvack, for a possible antitrust challenge http://www.rbr.com/media-news/advertising/wizzard_media_powerade.html 2008-09-09T15:57:00-05:00 2008-09-09T15:57:00-05:00 Carl Marcucci Wizzard Media podcasting network has signed Coca-Cola’s POWERade as a sponsor of highly targeted podcasts on the Wizzard advertising network. The POWERade campaign will be http://www.rbr.com/media-news/advertising/9844.html 2008-09-09T15:53:00-05:00 2008-09-09T15:53:00-05:00 Carl Marcucci NASCAR has Go Daddy racing into the Sprint Cup Series as the broadcast sponsor of the Sylvania 300 at the New Hampshire Motor Speedway in http://www.rbr.com/media-news/advertising/abc_radio_networks_stratus.html 2008-09-09T05:38:00-05:00 2008-09-09T05:38:00-05:00 Carl Marcucci It appears that because national spot is so weak right now that ABC Radio Networks is having marketplace challenges and resorting to some unusual means http://www.rbr.com/media-news/advertising/rodale_nbc_universal_reveille.html 2008-09-09T05:51:00-05:00 2008-09-09T05:51:00-05:00 Carl Marcucci Rodale, NBC Universal’s Television, DVD, Music and Consumer Products Group, and production company Reveille announced an extension http://www.rbr.com/media-news/advertising/fox_networks_hispanics.html 2008-09-08T15:22:00-05:00 2008-09-08T15:22:00-05:00 Carl Marcucci .FOX Networks, the leading international ad network operated by Fox International Channels (FIC), announced it is now reaching 84% of U.S. Hispanic Internet users. Up http://www.rbr.com/media-news/advertising/wltw_emblemhealth.html 2008-09-08T15:20:00-05:00 2008-09-08T15:20:00-05:00 Carl Marcucci EmblemHealth is teaming up with WLTW-FM NY (Lite fm) to launch “Respecting your health, Respecting your environment” a consumer initiative to educate tri-state area businesses http://www.rbr.com/media-news/advertising/ion_television.html 2008-09-08T10:21:00-05:00 2008-09-08T10:21:00-05:00 Carl Marcucci Concurrent with the premier of its fall lineup, ION Television announced the launch of its “Positively Entertaining” rebranding which debuted Monday. The network’s on-air transition http://www.rbr.com/media-news/advertising/harris_financial_multimedia_effort_includes_radio_tv.html 2008-09-05T15:12:00-05:00 2008-09-05T15:12:00-05:00 Carl Marcucci Harris Financial announced a new advertising initiative that will drive home its "here to help" message to millions of customers and prospects. The campaign debuted http://www.rbr.com/media-news/advertising/dg_fastchannel_and_enliven_marketing_technologies_amend_merger.html 2008-09-05T14:23:00-05:00 2008-09-05T14:23:00-05:00 Carl Marcucci DG FastChannel and Enliven Marketing Technologies have entered into an amended merger agreement regarding DG FastChannel’s previously announced acquisition of Enliven in a stock-for-stock transaction. http://www.rbr.com/media-news/advertising/elizabeth_herbst-brady_takes_reins_of_magna.html 2008-09-05T14:20:00-05:00 2008-09-05T14:20:00-05:00 Carl Marcucci Veteran marketing and media executive Elizabeth Herbst-Brady has been named president of MAGNA, Nick Brien, president and CEO of Mediabrands, the Interpublic Group media management http://www.rbr.com/media-news/advertising/wrigley_names_tribal_ddb_worldwide_digital_aor.html 2008-09-04T15:08:00-05:00 2008-09-04T15:08:00-05:00 Carl Marcucci The Wm. Wrigley Jr. Co. has selected Tribal DDB Worldwide to be the digital agency accountable for driving interactive strategies and initiatives for all of http://www.rbr.com/media-news/advertising/pioneer_launches_kuro_brand_campaign.html 2008-09-04T15:07:00-05:00 2008-09-04T15:07:00-05:00 Carl Marcucci Pioneer Electronics unveiled a new brand campaign tied to the launch of its second generation “KURO” televisions. The campaign is based on the idea that http://www.rbr.com/media-news/advertising/zenith_media_named_media_aor_for_ubisoft.html 2008-09-04T15:06:00-05:00 2008-09-04T15:06:00-05:00 Carl Marcucci Zenith Media has been named the strategic media planning and national buying agency of record for Ubisoft. Ubisoft recently completed a media agency review.  “Ubisoft http://www.rbr.com/media-news/advertising/sean_finnegan_joins_smg.html 2008-09-04T10:05:00-05:00 2008-09-04T10:05:00-05:00 Carl Marcucci Laura Desmond, chief executive officer of Starcom MediaVest Group (SMG), announced the appointment of Sean Finnegan to the role of President and Chief Digital Officer http://www.rbr.com/media-news/advertising/efoodsafety_launches_radio_effort_for_cinnechol.html 2008-09-04T10:04:00-05:00 2008-09-04T10:04:00-05:00 Carl Marcucci eFoodSafety.com, a researcher, developer, and marketer of whole foods and nutraceutical products, announced that its half-hour radio show campaign for its all-natural product Cinnechol had http://www.rbr.com/media-news/advertising/rich_russo_hd_digital_radio_alliance.html 2008-09-04T05:36:00-05:00 2008-09-04T05:36:00-05:00 Carl Marcucci Rich Russo, JL Media’s SVP/Director of Broadcast Services, writes to RBR with comments on yesterday’s announcement from the HD Digital Radio Alliance’s 3-year anniversary http://www.rbr.com/media-news/advertising/coors_light_details_new_nfl_effort.html 2008-09-03T15:08:00-05:00 2008-09-03T15:08:00-05:00 Carl Marcucci Coors Light, official beer sponsor of the NFL, is creating unique season-long experiences that will excite fans, retailers and distributors across the country, highlighted by http://www.rbr.com/media-news/advertising/jets_tap_fly_communications_for_new_stadium.html 2008-09-03T15:07:00-05:00 2008-09-03T15:07:00-05:00 Carl Marcucci The NY Jets have tapped Manhattan agency Fly Communications to develop the messaging, direct mail, collateral, and interactive micro-website to showcase the new stadium, which http://www.rbr.com/media-news/advertising/nationwide_launches_sweepstakes_aimed_at_nascar_fans.html 2008-09-03T15:06:00-05:00 2008-09-03T15:06:00-05:00 Carl Marcucci Nationwide Insurance announced the launch of the Switch and Save up to $500 Sweepstakes, a national promotion involving two-time NASCAR Nationwide Series champion Kevin Harvick, http://www.rbr.com/media-news/advertising/freedomworks_oregon_s_campaign_for_affordable_and_reliable_energ.html 2008-09-03T15:03:00-05:00 2008-09-03T15:03:00-05:00 Carl Marcucci FreedomWorks Oregon’s Campaign for Affordable and Reliable Energy (CARE) launched a series of radio ads promoting the development of clean, affordable, and reliable sources of http://www.rbr.com/media-news/advertising/radio_one_to_post_in_houston.html 2008-09-02T10:32:00-05:00 2008-09-02T10:32:00-05:00 Carl Marcucci As part of its recently-announced “Accountability One” initiative, Radio One announced that it has created a new scheduling and ratings verification system for its Houston