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Agencies comment on Triton/Dial Global buying Jones
Triton Media Group’s Triton Radio Networks has now bought long-time competitor Jones Media Group and its Jones Media America, Jones Radio Networks and JonesTM from ...Entering the online market
Invision Inc., a leading provider of ad sales solutions managing the annual sale of over $10 billion in TV inventory for broadcast networks, cable networks, ...Study measures attack ad effectiveness
Thinkscan.com announced the results of a study on political attack ads it recently conducted for CNN. The study, which included 108 panelists, provides concrete evidence ...Microsoft acquires Navic
Microsoft announced Wednesday they have bought the TV ad inventory management company Navic Networks. Navic specializes in providing tools to manage inventory for interactive TV ...Advice on making strong radio ads
Dan Hill's firm Sensory Logic, which for a decade has measured the emotional impact of marketing communications, recently completed a study of 10 radio ads ...MTV and Sears go back to school
For the first time, MTV has teamed up with Sears to launch a new movie musical from the executive producers of "High School Musical." "The ...New Chase ads assure Hispanic consumers: “Together We Can”
Chase is using its new radio and television campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase. Together ...Q1 US ad spend flat
Ad spending for Q1 remained essentially flat compared to the same period last year, according to Monitor-Plus, the competitive ad info service of The Nielsen ...USA Today forms national ad sales team for Open Air Magazine
Open Air is an active lifestyle magazine published by USA Today and available four times a year in Friday issues of the paper (Circ: 2.5 ...Empire Film Group signs with Tradewell for theatrical, DVD, book releases
Empire Film Group has entered into an agreement with Tradewell Media NYC for the placement of $5 million of media advertising for upcoming theatrical, DVD ...BBDO's HBO Voyeur Takes “Promotion” Grand Prix at Cannes
BBDO New York and its HBO Voyeur campaign shot out of the gate at the Cannes International Advertising Festival, winning a Grand Prix in the ...TiVo Stop||Watch rankings for April
TiVo unveiled the Top Commercial Rankings for April, as viewed by TiVo subscribers. Top programs in total viewership were dominated by American Idol (five of Top 10) and...WMUR-TV, WJAR-TV to test Backchannelmedia ad platform
Backchannelmedia’s TV-to-Internet Click Through technology has added WMUR-TV ABC Channel 9 in Manchester, NH and WJAR-TV NBC Channel 10, Providence, Rhode Island as its latest ...RADAR 97: More than 235 million listeners each week
Arbitron released the preliminary findings from RADAR 97 Arbitron released the preliminary findings from RADAR 97, finding 96% of adults age 18-49 with a college ...Yahoo! strikes search ad deal with Google
Yahoo! has reached an agreement with Google that will up its ability to compete in the search and display marketplace. Yahoo will run Google search ads alongside Yahoo search ads ...|
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- Radio’s Mojo
- Jerry Lee puts his money where his Cume is
- Schools named for NABEF scholarships
- On radio groups possibly pulling back on licensing for AM HD
- Upping HD Radio signal strengths
Mischief...you bet!
There will be someone or some entity that will see this as a possible revenue generating source. They will front buyers to file ...
"HD Radio spinners claim a breakthrough year: Pulling a fast one"
"According to a press release from the Alliance 330,000 HD receivers were sold last year. ...
AM HD radio is DOA. It will eventually be written in broadcast history books as perhaps the most overrated, unneeded and underperfoming "advancement" in the ...
"Germany flicks off-switch on DAB"
"Part of the problem is that analogue FM never went away and most people didn't seem to care for the clear ...
"Editorial: More Than Half Full"
"AM-HD continues to fight uphill. Several manufacturers showed impressive new transmitter models designed to optimize and maintain HD performance. Yet the ...

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