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Agencies comment on Triton/Dial Global buying Jones

Triton Media Group’s Triton Radio Networks has now bought long-time competitor Jones Media Group and its Jones Media America, Jones Radio Networks and JonesTM from ...
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Entering the online market

Invision Inc., a leading provider of ad sales solutions managing the annual sale of over $10 billion in TV inventory for broadcast networks, cable networks, ...
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Study measures attack ad effectiveness

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Thinkscan.com announced the results of a study on political attack ads it recently conducted for CNN. The study, which included 108 panelists, provides concrete evidence ...
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Microsoft acquires Navic

Microsoft announced Wednesday they have bought the TV ad inventory management company Navic Networks. Navic specializes in providing tools to manage inventory for interactive TV ...
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Advice on making strong radio ads

Dan Hill's firm Sensory Logic, which for a decade has measured the emotional impact of marketing communications, recently completed a study of 10 radio ads ...
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MTV and Sears go back to school

For the first time, MTV has teamed up with Sears to launch a new movie musical from the executive producers of "High School Musical." "The ...
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New Chase ads assure Hispanic consumers: “Together We Can”

Chase is using its new radio and television campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase. Together ...
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Q1 US ad spend flat

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Ad spending for Q1 remained essentially flat compared to the same period last year, according to Monitor-Plus, the competitive ad info service of The Nielsen ...
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USA Today forms national ad sales team for Open Air Magazine

Open Air is an active lifestyle magazine published by USA Today and available four times a year in Friday issues of the paper (Circ: 2.5 ...
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Empire Film Group signs with Tradewell for theatrical, DVD, book releases

Empire Film Group has entered into an agreement with Tradewell Media NYC for the placement of $5 million of media advertising for upcoming theatrical, DVD ...
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BBDO's HBO Voyeur Takes “Promotion” Grand Prix at Cannes

BBDO New York and its HBO Voyeur campaign shot out of the gate at the Cannes International Advertising Festival, winning a Grand Prix in the ...
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TiVo Stop||Watch rankings for April

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TiVo unveiled the Top Commercial Rankings for April, as viewed by TiVo subscribers. Top programs in total viewership were dominated by American Idol (five of Top 10) and...
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WMUR-TV, WJAR-TV to test Backchannelmedia ad platform

Backchannelmedia’s TV-to-Internet Click Through technology has added WMUR-TV ABC Channel 9 in Manchester, NH and WJAR-TV NBC Channel 10, Providence, Rhode Island as its latest ...
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RADAR 97: More than 235 million listeners each week

Arbitron released the preliminary findings from RADAR 97 Arbitron released the preliminary findings from RADAR 97, finding 96% of adults age 18-49 with a college ...
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Yahoo! strikes search ad deal with Google

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Yahoo! has reached an agreement with Google that will up its ability to compete in the search and display marketplace. Yahoo will run Google search ads alongside Yahoo search ads ...
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