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FOX announces sponsors for Teen Choice 2008

FOX announced that Dr Pepper, JCPenney and Neutrogena are sponsors of Teen Choice 2008, which airs today (8:00-10:00 PM ET/PT). Hosted by Miley Cyrus, Teen ...
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Troy Kooper joins Team One as Creative Director

Team One, a division of Saatchi and Saatchi, recently announced the hiring of Troy Kooper as the latest addition to the agency’s integrated creative efforts ...
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Chrysler ending leasing; customers grabbing up last of contracts

It seems suicidal in the long run, but Chrysler's decision to suspend leasing kicked up a huge number of end-of-month sales. Chrysler dealers say showroom ...
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Westwood One and AirSage partner for traffic

Westwood One announced a multi-year strategic partnership with AirSage, Inc. to combine traffic speed and flow information derived from cell phone signals with Westwood One’s ...
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Kaline out at Ford; Cowdell moving to Chicago

Mark Kaline, global media manager of Ford, left the automaker Monday. He was one of the staff cuts Ford announced in June---to cut 15% of ...
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Wrigley’s updates brands with pop singers

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Product placement again in radio: The Wall Street Journal reports pop-music fans may have noticed a brief reference to an old chewing-gum jingle...
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Home Depot to launch “periodic line” review

The Home Depot has hired Select Resources International to lead a review of its $500 million (per Nielsen) advertising business—including creative, media, PR, and multicultural. ...
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IPG to acquire stake in HUGE

The Interpublic Group has reached agreement to acquire a strategic interest in HUGE, a leading independent interactive agency that takes clients beyond online marketing campaigns ...
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NBCU 96% sold out for Olympics

On the strength of more than $50 million in sales over the last 10 days, NBC Olympics has sold 96 percent of its advertising inventory ...
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RAB2009 set for March 16-18 in Orlando

RAB2009 will take place at the Rosen Shingle Creek Resort in Orlando, March 16 to 18, 2009.  Sheila Kirby, President, Strategic Sales Development for Interep ...
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AdMob launches iPhone 3G ad solutions

AdMob, a major mobile advertising marketplace, has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s capabilities ...
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Kmart issues Back-to-School challenge on YouTube

Adding an interactive dimension to its sponsorship of the summer's highly anticipated reality show, ABC's High School Musical: Get in the Picture, hosted by Nick ...
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Dr Pepper launches “Doctors of Pop Culture” campaign

Dr Pepper is joining forces with pop culture's biggest doctors to educate America on an even better way to drink Dr Pepper: slowly. Dr. J ...
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Earl Jones out at Petry Media

Looks like the big losses this year of Gannett, Dispatch Broadcast, Fisher and others have taken their toll: Petry confirms with TVBR that Earl Jones ...
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NAB, ad groups form coalition to help with DTV transition

Broadcasters and advertisers have joined forces to prepare the advertising community for the 2/17/09 transition to digital television (DTV), forming a coalition and unveiling a ...
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Horton Hears a Who! campaign includes radio

Designed to generate in excess of over 1.6 billion consumer impressions, the Dr. Seuss’ Horton Hears A Who! DVD marketing campaign, Twentieth Century Fox Home ...
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Heavy advertising for “The Dark Knight” pays off

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Besides all the talk on the latest box office smash it is interesting to compare the marketing and advertising that was used to promote the ...
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TVGN teams with NBCU for Olympics

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TV Guide Network, available in more than 83 million homes nationwide, announced an agreement with NBC Universal to promote NBC’s coverage of the 2008 Beijing Olympics ...
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CC Radio, KMG launch major digital ad net

Clear Channel Radio and Katz Media Group unveiled The Katz Online Network, comprised of independent Internet radio stations with the online and mobile streams of ...
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RNC launches new radio ad in Paris, USA

The Republican National Committee (RNC) unveiled a new radio ad buy for "Obama Chooses Washington Over Our Military." As Barack Obama travels to Paris, France, ...
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Mars pulls controversial ad

The Human Rights Campaign Foundation, the nation’s largest gay, lesbian, bisexual and transgender civil rights organization, announced Mars Inc. will pull a controversial TV ad ...
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Office Depot reups with NASCAR

Office Depot has renewed its partnership with NASCAR and will continue “Taking Care of Business” for NASCAR in an exclusive relationship as the sport’s “Official ...
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Telemundo scores record sponsorship

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Telemundo says its upcoming telecast of the 2008 Olympic Games in Beijing, will be the best ad-supported broadcast of the Olympics in the network's history. Telemundo has signed on...
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Economic anxieties fuel Staples back-to-school campaign

Staples is launching its back-to-school advertising and marketing campaign by empathizing with the economic anxieties of the American shopper. The new 15-second TV spots, via ...
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Susan Golden tapped to head MARS Chicago/Cincinnati

MARS Advertising  Southfield, Mich., has promoted Sue Golden to vice president and general manager for its Chicago and Cincinnati offices.  As such, she will have ...
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