http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-09-07T23:22:14-05:00 http://www.rbr.com/media-news/advertising/telemundo_olympics.html 2008-07-27T00:09:00-05:00 2008-07-27T00:09:00-05:00 Carl Marcucci Telemundo says its upcoming telecast of the 2008 Olympic Games in Beijing, will be the best ad-supported broadcast of the Olympics in the network's history. Telemundo has signed on http://www.rbr.com/media-news/advertising/staples_back_to_school.html 2008-07-24T15:53:00-05:00 2008-07-24T15:53:00-05:00 Carl Marcucci Staples is launching its back-to-school advertising and marketing campaign by empathizing with the economic anxieties of the American shopper. The new 15-second TV spots, via http://www.rbr.com/media-news/advertising/susan_golden_mars.html 2008-07-24T15:51:00-05:00 2008-07-24T15:51:00-05:00 Carl Marcucci MARS Advertising  Southfield, Mich., has promoted Sue Golden to vice president and general manager for its Chicago and Cincinnati offices.  As such, she will have http://www.rbr.com/media-news/advertising/8895.html 2008-07-24T15:50:00-05:00 2008-07-24T15:50:00-05:00 Carl Marcucci BusinessWeek reports J.D. Power and Associates cut its forecast for light-vehicle sales in the U.S. on Wednesday, citing the weak economy. J.D. Power now expects http://www.rbr.com/media-news/advertising/8837.html 2008-07-22T00:58:00-05:00 2008-07-22T00:58:00-05:00 Carl Marcucci Excerpts from the recent Carat Insight report: By February 17, 2009, all US broadcast TV stations must convert their transmissions exclusively to a digital signal http://www.rbr.com/media-news/advertising/8869.html 2008-07-23T15:49:00-05:00 2008-07-23T15:49:00-05:00 Carl Marcucci Posterscope USA, part of the Posterscope Worldwide network, the largest buyer of outdoor space in the world, has announced that it is expanding its US http://www.rbr.com/media-news/advertising/8868.html 2008-07-23T15:48:00-05:00 2008-07-23T15:48:00-05:00 Carl Marcucci Direct Magazine reports Robinson Radio Inc., a direct response radio advertising agency, has launched Robinson Radio Networks, an advertising agency dedicated to developing, producing and http://www.rbr.com/media-news/advertising/8867.html 2008-07-23T15:47:00-05:00 2008-07-23T15:47:00-05:00 Carl Marcucci The RAB/Automotive News reports auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this http://www.rbr.com/media-news/advertising/tivo_amazon.html 2008-07-22T15:57:00-05:00 2008-07-22T15:57:00-05:00 Carl Marcucci TiVo has teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their TiVo http://www.rbr.com/media-news/advertising/the_nielsen_company_procter_gamble.html 2008-07-22T16:18:00-05:00 2008-07-22T16:18:00-05:00 Carl Marcucci The Nielsen Company announced today it has extended its agreement with The Procter & Gamble Company to provide U.S. consumer marketing information and insights. Nielsen http://www.rbr.com/media-news/advertising/medium_for_living_ideas.html 2008-07-22T16:05:00-05:00 2008-07-22T16:05:00-05:00 Carl Marcucci “medium: for living ideas”, a new branded entertainment shop and original entertainment content studio based in Los Angeles, has launched, delivering a  non-traditional and fully http://www.rbr.com/media-news/advertising/snipit_radio_spots.html 2008-07-22T15:56:00-05:00 2008-07-22T15:56:00-05:00 Carl Marcucci Miss a song title or the phone number of a business that just ran a spot on the radio and listeners no longer have to http://www.rbr.com/media-news/advertising/lukasewych_hannity_beck_rush_swed_stone_feinberg.html 2008-07-20T19:29:00-05:00 2008-07-20T19:29:00-05:00 Carl Marcucci With the powerful conservative bloc in Beck-Limbaugh-Hannity now cemented by Premiere (see Radio News), we wanted to hear from media buyers what economies of scale http://www.rbr.com/media-news/advertising/8804.html 2008-07-21T15:36:00-05:00 2008-07-21T15:36:00-05:00 Carl Marcucci The RAB is producing 10 sales and marketing sessions as part of the program at the NAB Radio Show in Austin. With nearly one-third of http://www.rbr.com/media-news/advertising/usa_saab_burn_notice.html 2008-07-21T15:37:00-05:00 2008-07-21T15:37:00-05:00 Carl Marcucci USA Network has teamed up this year with Saab USA as a key partner of USA's hottest show last summer and the number one new http://www.rbr.com/media-news/advertising/nielsen_global_advertising.html 2008-07-21T10:30:00-05:00 2008-07-21T10:30:00-05:00 Carl Marcucci In spite of mounting economic pressures, it appears the advertising world is still growing, according to latest figures from The Nielsen Company’s Global AdView Pulse http://www.rbr.com/media-news/advertising/8807.html 2008-07-21T15:43:00-05:00 2008-07-21T15:43:00-05:00 Carl Marcucci Two larger-than-life cups of McDonald’s iced coffee now sit on the KVVU-TV Las Vegas Fox 5 TV news desk, a product placement to chase down http://www.rbr.com/media-news/advertising/infront_upfront_pilot_silverman_nbc.html 2008-07-20T19:38:00-05:00 2008-07-20T19:38:00-05:00 Carl Marcucci As a result of the favorable response from advertisers to their "InFront" scheduling presentation last April, NBC announced plans to host a similar event in April 2009 http://www.rbr.com/media-news/advertising/8764.html 2008-07-17T10:58:00-05:00 2008-07-17T10:58:00-05:00 Carl Marcucci -“Summer 2008 - TV at a Glance,” which summarizes basic television data, was released this week from Nielsen, covering recent consumer traffic in social settings; http://www.rbr.com/media-news/advertising/cox_radio_new_country_wqnu.html 2008-07-18T17:14:00-05:00 2008-07-18T17:14:00-05:00 Carl Marcucci Cox Radio launched a brand new country station, “New Country” WQNU Q103.1 in Louisville 7/18 on the second strongest FM signal in the market. The http://www.rbr.com/media-news/advertising/8785.html 2008-07-18T17:17:00-05:00 2008-07-18T17:17:00-05:00 Carl Marcucci WSJ reports Levi Strauss & Co. is betting one size can fit all. Levi Strauss is retooling its signature button-fly 501 jeans so that they http://www.rbr.com/media-news/advertising/ivillage_blogher.html 2008-07-17T16:51:00-05:00 2008-07-17T16:51:00-05:00 Carl Marcucci iVillage, an online destination for women, has entered a strategic partnership with BlogHer, the a top community for women bloggers. The deal provides iVillage access http://www.rbr.com/media-news/advertising/targetspot.html 2008-07-17T11:48:00-05:00 2008-07-17T11:48:00-05:00 Carl Marcucci Nine more radio groups this week have joined TargetSpot, an ad sales network serving online radio broadcasters. Additions include: Pamal Broadcasting (Albany, NY); Capitol Broadcasting http://www.rbr.com/media-news/advertising/8724.html 2008-07-16T11:42:00-05:00 2008-07-16T11:42:00-05:00 Carl Marcucci Mars Snackfood US announced a unique Hispanic campaign for its M&M's Brand, which serves as an extension to its popular "Inner M" campaign that includes http://www.rbr.com/media-news/advertising/spongetech_the_balancing_act.html 2008-07-16T16:40:00-05:00 2008-07-16T16:40:00-05:00 Carl Marcucci SpongeTech Delivery Systems announced the re-airing of SpongeTech's feature on the daily morning talk show called "The Balancing Act." "The Balancing Act" is an original,