ADVERTISING
Upfront wrapped up with just about everybody up
The upfront is essentially done and the word is that broadcast networks booked about $200 million more than last year’s $9 billion in ad sales. ...
More Live read advertising making a comeback
And that’s not to mention live or embedded skits on talk/variety programming. It’s all thanks to TiVo, according to PR trade Daily Dog. They say ...Fake ads draw newspaper readers to Internet
Ads that ran Friday in the Philadelphia Inquirer and Philadelphia Daily News for Derrie-Air were fakes. But the newspaper publishers knew that. In fact, the phony ads were placed by the newspapers ...Maintaining the Competitive Edge
McCain opens fire
And gives an early read on the states he considers to have battleground status. A television ad highlighting the national security credentials of John McCain ...Reorganization at DDB
DDB Worldwide President and CEO Chuck Brymer announced the promotion of Tribal DDB US East President Paul Gunning to CEO of Tribal DDB Worldwide, effective ...NBC upfront surprisingly strong
Despite having the weakest primetime performance of the past season, NBC is the first big four network to essentially wrap up its upfront. And the ...Famous Dave’s wants to be more famous
To that end, the Minnetonka, MN-based pit barbeque restaurant chain has named Minneapolis-based Periscope as its agency of record. The agency will develop and produce ...Beer and hockey linkup continued
The National Hockey League (NHL) announced a deal with Anheuser-Busch and Labatt Breweries for Bud Light to remain the Official Beer of the NHL through ...Gas crunch leads to less restaurant munch
As the price of gas tops $4 a gallon in some areas and approaches it just about everywhere else, US citizens are looking for places ...Tyson agrees to pull chicken ads
Facing a federal judge’s deadline to stop advertising “Raised Without Antibiotics” chicken, Tyson Foods announced that it will “voluntarily” withdraw its labels and ads. The ...NBCU, and Nielsen creating sales metrics through Nielsen's "Fusion" product
NBC Universal and The Nielsen Company have joined forces to create sales metrics that will help advertisers make better informed buying decisions through the use ...MindShare’s Kathy Crawford to retire
Award-winning media agency vet and local broadcast industry innovator Kathy Crawford is retiring from the media biz after more than three decades of service and ...Carat to re-launch The Carat Exchange
Integrated media and marketing services agency Carat will be expanding the role of Carat Exchange to address the wider spectrum of issues and opportunities facing ...Project Reinvention Update
The first meeting was held in May with the following members of the committee:Mark Lund - Executive Vice President, NBC Universal Rich Cerussi - President ...
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BY THE NUMBERS
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- Radio’s Mojo
- Jerry Lee puts his money where his Cume is
- Schools named for NABEF scholarships
- On radio groups possibly pulling back on licensing for AM HD
- Upping HD Radio signal strengths
Dave Garland
on
02 July, 2008 08:00:25
Mischief...you bet!
There will be someone or some entity that will see this as a possible revenue generating source. They will front buyers to file ...
Pocket Radio
on
27 June, 2008 09:43:35
"HD Radio spinners claim a breakthrough year: Pulling a fast one"
"According to a press release from the Alliance 330,000 HD receivers were sold last year. ...
Frenchy McGruder
on
25 June, 2008 11:44:00
AM HD radio is DOA. It will eventually be written in broadcast history books as perhaps the most overrated, unneeded and underperfoming "advancement" in the ...
Pocket Radio
on
25 June, 2008 09:21:48
"Germany flicks off-switch on DAB"
"Part of the problem is that analogue FM never went away and most people didn't seem to care for the clear ...
Pocket Radio
on
25 June, 2008 09:11:05
"Editorial: More Than Half Full"
"AM-HD continues to fight uphill. Several manufacturers showed impressive new transmitter models designed to optimize and maintain HD performance. Yet the ...