http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-10-06T21:35:32-05:00 http://www.rbr.com/media-news/advertising/9303.html 2008-08-12T16:07:00-05:00 2008-08-12T16:07:00-05:00 Carl Marcucci BB&T said it has introduced a multimedia Spanish-language campaign developed with Miami-based Machado Garcia-Serra Communications (MGS), BB&T's Hispanic AOR. The new campaign includes a series http://www.rbr.com/media-news/advertising/9302.html 2008-08-12T16:06:00-05:00 2008-08-12T16:06:00-05:00 Carl Marcucci In celebration of the enduring spirit of competition while overcoming adversity, Nike is debuting two inspirational commercials featuring world class track star Sanya Richards and http://www.rbr.com/media-news/advertising/9301.html 2008-08-12T11:06:00-05:00 2008-08-12T11:06:00-05:00 Carl Marcucci SNL Kagan released the 2008 edition of “Economics of Basic Cable Networks,” a comprehensive network-by-network analysis of the cable programming industry.  According to SNL Kagan, http://www.rbr.com/media-news/advertising/bravo_media_brand_ambassadors.html 2008-08-11T16:51:00-05:00 2008-08-11T16:51:00-05:00 Carl Marcucci Bravo Media announced a new two-part initiative, Bravo's "B-Hive" and "Influentials," created in an effort to give the network's core audience content in tune with http://www.rbr.com/media-news/advertising/ncbcp_aurn_get_out_the_vote.html 2008-08-11T16:50:00-05:00 2008-08-11T16:50:00-05:00 Carl Marcucci The National Coalition on Black Civic Participation (NCBCP) and American Urban Radio Networks (AURN) have launched a nonpartisan radio campaign aimed at ensuring Americans register, http://www.rbr.com/media-news/advertising/china_groupm.html 2008-08-11T06:47:00-05:00 2008-08-11T06:47:00-05:00 Carl Marcucci Ad spending in China is expected to grow more than 20% this year and almost 20% in 2009 triggered not only by Olympic-related expenditures but http://www.rbr.com/media-news/advertising/nbcu_billion_olympic_advertising_revenue.html 2008-08-07T18:19:00-05:00 2008-08-07T18:19:00-05:00 Carl Marcucci NBC Olympics has surpassed $1 billion in advertising for the Beijing Olympic Games. NBCU's Olympic sales received a boost from its primetime coverage http://www.rbr.com/media-news/advertising/nationwide_insurance_carol_h_williams_advertising.html 2008-08-08T16:08:00-05:00 2008-08-08T16:08:00-05:00 Carl Marcucci Nationwide Insurance announced that Carol H. Williams Advertising agency is now its African American agency of record. The agency will help Nationwide enhance its reach http://www.rbr.com/media-news/advertising/9249.html 2008-08-08T11:12:00-05:00 2008-08-08T11:12:00-05:00 Carl Marcucci The NCAA's executive committee decided Thursday it won’t eliminate alcohol advertising nor stop the incorporation of college sports into fantasy games, reported The Washington Post. http://www.rbr.com/media-news/advertising/veronis_suhler_stevenson.html 2008-08-06T14:49:00-05:00 2008-08-06T14:49:00-05:00 Carl Marcucci Total communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative media sectors offset the http://www.rbr.com/media-news/advertising/first_command_radio.html 2008-08-07T10:59:00-05:00 2008-08-07T10:59:00-05:00 Carl Marcucci First Command Financial Services has launched a new brand campaign that promotes the company’s unique approach to helping middle-income Americans pursue their financial goals and http://www.rbr.com/media-news/advertising/southwest_airlines_visit_florida.html 2008-08-07T15:41:00-05:00 2008-08-07T15:41:00-05:00 Carl Marcucci Visit Florida's mission is to market travel and drive visitation to and within Florida. That is why Southwest Airlines and Visit Florida announced an integrated http://www.rbr.com/media-news/advertising/wachovia_buyer_advertising.html 2008-08-01T10:19:00-05:00 2008-08-01T10:19:00-05:00 Carl Marcucci The Wachovia Media team issued a transcript from a recent conference call with a major media buyer as part of their Equity Research Advertising Market http://www.rbr.com/media-news/advertising/fox_soccer_channel_fox_sports_en_espa_ol.html 2008-08-05T14:04:00-05:00 2008-08-05T14:04:00-05:00 Carl Marcucci Fox Soccer Channel and Fox Sports en Español have joined forces with FC Barcelona, the American Youth Soccer Organization (AYSO) and Malaria No More to http://www.rbr.com/media-news/advertising/nike_usa_basketball_men_s_national_team.html 2008-08-05T14:03:00-05:00 2008-08-05T14:03:00-05:00 Carl Marcucci As the USA Basketball Men’s National Team continues on its quest to reclaim hoops supremacy in international competition in Beijing, Nike is set to release http://www.rbr.com/media-news/advertising/9135.html 2008-08-05T14:02:00-05:00 2008-08-05T14:02:00-05:00 Carl Marcucci According to an AdAge story, Sen. John McCain's presidential campaign is buying into NBC Universal's Olympics coverage. The McCain campaign made a last-minute $6 million http://www.rbr.com/media-news/advertising/jennifer_white_lee_carat_chicago.html 2008-08-05T14:01:00-05:00 2008-08-05T14:01:00-05:00 Carl Marcucci Carat announced that Jennifer White Lee has joined the agency as VP, General Manager and Group Client Service Director. White Lee brings over 25 years http://www.rbr.com/media-news/advertising/tvlowcost.html 2008-08-04T15:28:00-05:00 2008-08-04T15:28:00-05:00 Carl Marcucci TVLowCost, an independently owned, television advertising network announced the launch of TVLowCost in the United States, expanding its network to 11 countries throughout the world. http://www.rbr.com/media-news/advertising/wholesale_tv_and_radio_advertising.html 2008-08-04T00:27:00-05:00 2008-08-04T00:27:00-05:00 Carl Marcucci Wholesale TV and Radio Advertising has a sizable amount of unsold direct-response spots still available for September, and the company has decided to make these spots http://www.rbr.com/media-news/advertising/fox_sponsors_teen_choice_2008.html 2008-08-01T15:26:00-05:00 2008-08-01T15:26:00-05:00 Carl Marcucci FOX announced that Dr Pepper, JCPenney and Neutrogena are sponsors of Teen Choice 2008, which airs today (8:00-10:00 PM ET/PT). Hosted by Miley Cyrus, Teen http://www.rbr.com/media-news/advertising/troy_kooper_team_one.html 2008-08-01T15:22:00-05:00 2008-08-01T15:22:00-05:00 Carl Marcucci Team One, a division of Saatchi and Saatchi, recently announced the hiring of Troy Kooper as the latest addition to the agency’s integrated creative efforts http://www.rbr.com/media-news/advertising/chrysler_leasing_chase.html 2008-08-01T15:14:00-05:00 2008-08-01T15:14:00-05:00 Carl Marcucci It seems suicidal in the long run, but Chrysler's decision to suspend leasing kicked up a huge number of end-of-month sales. Chrysler dealers say showroom http://www.rbr.com/media-news/advertising/westwood_one_airsage.html 2008-07-31T15:27:00-05:00 2008-07-31T15:27:00-05:00 Carl Marcucci Westwood One announced a multi-year strategic partnership with AirSage, Inc. to combine traffic speed and flow information derived from cell phone signals with Westwood One’s http://www.rbr.com/media-news/advertising/mark_kamine_phil_cowdell_ford_groupm_wpp.html 2008-07-31T15:26:00-05:00 2008-07-31T15:26:00-05:00 Carl Marcucci Mark Kaline, global media manager of Ford, left the automaker Monday. He was one of the staff cuts Ford announced in June---to cut 15% of http://www.rbr.com/media-news/advertising/8993.html 2008-07-28T14:31:00-05:00 2008-07-28T14:31:00-05:00 Carl Marcucci Product placement again in radio: The Wall Street Journal reports pop-music fans may have noticed a brief reference to an old chewing-gum jingle