Home | Media News | ADVERTISING

ADVERTISING

TiVo Stop||Watch rankings for April

image
TiVo unveiled the Top Commercial Rankings for April, as viewed by TiVo subscribers. Top programs in total viewership were dominated by American Idol (five of Top 10) and...
More

WMUR-TV, WJAR-TV to test Backchannelmedia ad platform

Backchannelmedia’s TV-to-Internet Click Through technology has added WMUR-TV ABC Channel 9 in Manchester, NH and WJAR-TV NBC Channel 10, Providence, Rhode Island as its latest ...
More

RADAR 97: More than 235 million listeners each week

Arbitron released the preliminary findings from RADAR 97 Arbitron released the preliminary findings from RADAR 97, finding 96% of adults age 18-49 with a college ...
More

Yahoo! strikes search ad deal with Google

image
Yahoo! has reached an agreement with Google that will up its ability to compete in the search and display marketplace. Yahoo will run Google search ads alongside Yahoo search ads ...
More

NBCU unveils affiliate marketing plan for Olympics

image
NBC Universal announced a comprehensive cable affiliate marketing strategy for the 2008 Beijing Olympic Games (Friday, August 8) including a Local Ad Sales Campaign, General ...
More

StateNets adopts RAB Selling and Schedule Verification guidelines

The National Association of State Radio Networks (NASRN) and their exclusive rep firm StateNets unanimously approved to adopt the Radio Advertising Bureau’s Selling and Schedule ...
More

eBay shutters online media exchange

After working since 3/15/07 to attract advertisers, and inventory from cable networks and radio stations to its online media exchange, eBay decided to shut down ...
More

U.S. ad spend increased 0.6% in Q1

image
Total measured advertising expenditures in the opening quarter of 2008 increased by 0.6% as compared to the same period in 2007, according to data released by TNS Media Intelligence....
More

MAGNA Global issues June On-Demand Quarterly

MAGNA Global’s most recent On-Demand Quarterly updates their year-end 2012 forecast for DVR subscriber households to 43.5 million (37.0% of TV households), up from their ...
More

Regis and Kelly's High Heel-A-Thon pacts with Dr. Scholl’s

Top morning talk show "Live with Regis and Kelly" will add present its first-ever athletic competition: the High Heel-A-Thon, a 150-yard dash in NYC on ...
More

It’s official: Verklin to run Canoe Ventures

The cable industry’s cooperative effort to streamline local and interconnect ad opportunities for national cable nets is official with the hiring of former Aegis Media ...
More

WEEI inks deal with Red Sox pitcher and Irving Oil

Entercom New England’s WEEI announced a sponsorship agreement between Red Sox pitcher Tim Wakefield and New Hampshire-based Irving Oil. As part of the deal, Wakefield ...
More

Spanish-Language broadcasters join forces

image
Spanish-language radio broadcasters Spanish Broadcasting System, Entravision, Univision and Border Media Partners have formed an industry-focused committee to voice concerns about Arbitron’s proposed rollout of the PPM....
More

Disney Channel embarks on Cinema ad venture

Screenvision  has entered into an agreement with the Disney Channel to help promote the cable network’s original movie “Camp Rock,” starring teen pop band  the ...
More

State Farm, NBC partner for “Nashville Star”

In addition to serving as a primary sponsor for the NBC series, State Farm’s programming and marketing deal for "Nashville Star" adds its role as ...
More
back 1 2 3 4 5 6 7 8 9 10 next last total: 932 | displaying: 76 - 90




Log in

BY THE NUMBERS

POPULAR