http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-09-07T06:26:09-05:00 http://www.rbr.com/media-news/advertising/8478.html 2008-07-03T16:12:00-05:00 2008-07-03T16:12:00-05:00 Carl Marcucci American Express announced the launch of its latest television spot featuring comedian and actress Tina Fey showcasing how American Express provides exclusive travel benefits for http://www.rbr.com/media-news/advertising/media_monitors_anheuser-busch.html 2008-06-30T20:18:00-05:00 2008-06-30T20:18:00-05:00 Carl Marcucci We asked Media Monitors to do a spot load analysis of Anheuser-Busch, after the hard news yesterday that the company is virtually scrapping its radio spend for the second half of this year http://www.rbr.com/media-news/advertising/anheuser-busch_radio_advertising.html 2008-06-30T06:45:00-05:00 2008-06-30T06:45:00-05:00 Carl Marcucci One of the biggest users of radio advertising, Anheuser-Busch, is significantly cutting spend in the medium for the second half of this year. Some thought http://www.rbr.com/media-news/advertising/8464.html 2008-07-02T05:09:00-05:00 2008-07-02T05:09:00-05:00 Carl Marcucci The Chicago Defender reports at least two top advertisers in General Motors and Procter & Gamble have pulled ads from BET's “Rap City” http://www.rbr.com/media-news/advertising/wizzard_media_spike_tv.html 2008-07-02T09:11:00-05:00 2008-07-02T09:11:00-05:00 Carl Marcucci Wizzard Media, a large podcasting network, announced it has signed with Spike TV to use Wizzard’s LibsynPRO 2.0 service to host a podcast in support http://www.rbr.com/media-news/advertising/8462.html 2008-07-02T17:09:00-05:00 2008-07-02T17:09:00-05:00 Carl Marcucci New media execs will be on hand to discuss digital media opportunities during a super session at The NAB Radio Show in Austin. Steve Goldstein, http://www.rbr.com/media-news/advertising/tecate_light_advertising.html 2008-07-02T05:08:00-05:00 2008-07-02T05:08:00-05:00 Carl Marcucci For the first time in the history of the brand equity, Tecate Light announced today the launch of a dual-language campaign designed to connect with Mexicans and Mexican-American adults http://www.rbr.com/media-news/advertising/8434.html 2008-07-01T16:22:00-05:00 2008-07-01T16:22:00-05:00 Carl Marcucci High gasoline prices and a weak economy took a toll on U.S. sales of Toyota and Ford vehicles in June, with Toyota reporting a 21.4% http://www.rbr.com/media-news/advertising/arbitron_ppm_passport_program.html 2008-07-01T16:20:00-05:00 2008-07-01T16:20:00-05:00 Carl Marcucci Arbitron has introduced the PPM Passport Training Program, a series of complimentary advanced sessions to help advertising agencies successfully plan and buy media using Portable http://www.rbr.com/media-news/advertising/stop_watch_tivo_may.html 2008-07-01T08:21:00-05:00 2008-07-01T08:21:00-05:00 Carl Marcucci TiVo unveiled the Top Commercial Rankings for May 2008, as viewed by TiVo service subscribers. ABC and FOX trounced all other broadcast networks in May in Total and Timeshifted viewership http://www.rbr.com/media-news/advertising/aol_the_black_voices_toyota.html 2008-06-30T13:39:00-05:00 2008-06-30T13:39:00-05:00 Carl Marcucci Black Voices, BlackVoices.com, launched The Black Voices Weekly Wire, blackvoices.com/the-weekly-wire, a weekly three-minute video recap of top entertainment news. Toyota Motor Sales, USA is the http://www.rbr.com/media-news/advertising/telemundo_ford_amores_de_luna.html 2008-06-30T17:38:00-05:00 2008-06-30T17:38:00-05:00 Carl Marcucci Telemundo Communications Group is teaming up Ford to launch “Amores de Luna,” a branded TV, online and mobile advertising campaign in the form of a http://www.rbr.com/media-news/advertising/pizza_hut_cooking_show.html 2008-06-30T09:38:00-05:00 2008-06-30T09:38:00-05:00 Carl Marcucci Pizza Hut will begin a new Spanish language advertising campaign for Tuscani Pastas featuring real people captured on hidden camera who are surprised by the http://www.rbr.com/media-news/advertising/wamu_live_radio.html 2008-06-30T13:36:00-05:00 2008-06-30T13:36:00-05:00 Carl Marcucci WaMu has expanded the benefits of its popular WaMu LIVE! entertainment platform to offer customers exclusive content from popular music artists, enhanced ticket access and http://www.rbr.com/media-news/advertising/florida_needs_funds.html 2008-06-30T05:26:00-05:00 2008-06-30T05:26:00-05:00 Dave Seyler And they think the media may be a good place to find them. The overarching goal is to keep the education system comfortably afloat while providing property tax relief http://www.rbr.com/media-news/advertising/spongetech_cbs_radio_sports.html 2008-06-28T10:41:00-05:00 2008-06-28T10:41:00-05:00 Carl Marcucci SpongeTech Delivery Systems signed a seasonal sports contract for radio ad time which began 6/27 at 2:00 pm and ends October of 2008 for broadcasts http://www.rbr.com/media-news/advertising/nbc_universal_olympics_the_mummy.html 2008-06-27T07:58:00-05:00 2008-06-27T07:58:00-05:00 Carl Marcucci NBC Universal has assembled all of its family units to promote two major August events in China -- the upcoming 2008 Beijing Olympic Games and http://www.rbr.com/media-news/advertising/hd_digital_radio_alliance_itunes.html 2008-06-27T07:55:00-05:00 2008-06-27T07:55:00-05:00 Carl Marcucci The HD Digital Radio Alliance announced an expanded marketing campaign aimed at converting awareness into buying action. Starting today, the Alliance adds an innovative mobile http://www.rbr.com/media-news/advertising/wrtv_newscast_chevrolet.html 2008-06-26T12:42:00-05:00 2008-06-26T12:42:00-05:00 Carl Marcucci McGraw-Hill’s WRTV-TV (ABC) Indianapolis, the station that began Indiana’s only 7PM newscast last year will present that newscast for a week in July with a http://www.rbr.com/media-news/advertising/8343.html 2008-06-26T16:43:00-05:00 2008-06-26T16:43:00-05:00 Carl Marcucci As the presidential election heats up, everyone will be more sensitive to all kinds of political statements. That's likely the underlying reason Clear Channel declined http://www.rbr.com/media-news/advertising/autozone_sponge.html 2008-06-26T16:41:00-05:00 2008-06-26T16:41:00-05:00 Carl Marcucci The Memphis Business Journal reports AutoZone has named Sponge, a Chicago-based advertising agency, its first ever agency of record. The assignment will include television, radio http://www.rbr.com/media-news/advertising/8312.html 2008-06-25T09:05:00-05:00 2008-06-25T09:05:00-05:00 Carl Marcucci Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich http://www.rbr.com/media-news/advertising/ando_media_gap_broadcasting.html 2008-06-26T16:40:00-05:00 2008-06-26T16:40:00-05:00 Carl Marcucci Ando Media  and GAP Broadcasting and GAP Broadcasting announced GAP will use Ando Media's services including; Webcast Metrics audience measurement and Ad Injector ad insertion http://www.rbr.com/media-news/advertising/united_stations_radar.html 2008-06-25T17:02:00-05:00 2008-06-25T17:02:00-05:00 Carl Marcucci United Stations Radio Networks announced it achieved Top 10 rankings in at least four key target demographics for advertisers when it appeared for the first http://www.rbr.com/media-news/advertising/haley_nysba.html 2008-06-25T13:01:00-05:00 2008-06-25T13:01:00-05:00 Carl Marcucci Speaking to more than 150 of New York's most influential and powerful radio decision makers this week at the NYS Broadcasters (NYSBA) 47th annual executive