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Dingell, Stupak still on case of DTC pharma ads

Energy & Commerce Committee members John Dingell (D-MI) and Bart Stupak (D-MI) failed to get satisfaction from the heads of various pharmaceutical marketing departments in ...

David Verklin heading for cable?

Nothing official yet, but the NY Post reports David Verklin, former Aegis Media Americas CEO, has been tapped by the cable industry to lead an ...

NBCU Cable nets tops for ad recall

NBC Universal Cable Entertainment announced findings from IAG Research on ad effectiveness and program engagement. In Q1, its Bravo, SCI FI and USA, took the ...

Broadcast TV weaker; cable TV stronger this upfront

Lehman Entertainment & Broadcasting analyst Anthony DiClemente estimates Broadcast TV upfront dollars committed will likely to be down versus last year, with pricing increases unable ...

Coors launches anti-drunk driving effort

Just in time for Memorial Day and the official kick-off to summer, Coors Brewing Company is launching a new alcohol responsibility initiative designed to remind ...

Carl's Jr. & Hardee's campaign adds reality TV

After years of promoting the sit-down restaurant quality of its premium burgers, a new campaign for Carl's Jr. and Hardee's takes that notion farther than ...

NBCU partners with DISH Network for advertising

DISH Network and NBC Universal announced an agreement to provide interactive trigger capabilities to NBC Universal's 14 television networks and 10 NBC O&O TV stations. ...

Perez Hilton, Rick Dees, Big Boy to present at Mercury Awards

A lineup of celebs will join the 2008 Radio-Mercury Awards in Los Angeles Wednesday to help present over $160,000 in cash prizes to the creators ...

GEICO chooses CC Radio for cause marketing

Clear Channel Radio has been selected by GEICO to execute a campaign on its radio stations and station websites in support of the American War ...

RAB Spring Board meeting today

The RAB, working with larger group owners, Katz Radio Group, Interep and Arbitron, will hash out some posting resolutions and guidelines at today’s Spring Board ...

Fox Sports en Español hosts upfront

Fox Sports en Español hosted its eighth upfront presentation last week before an audience of nearly 1,000 media and advertising professionals at Cipriani in New ...

AMBI sponsors of “America's Ethnic Skin: An Al Roker Health Special”

AMBI Skincare announced its sponsorship of "America's Ethnic Skin: An Al Roker Health Special," airing on NBC Local Media stations in ten major U.S. cities ...

Visa launches ''Go World'' Olympic campaign

Visa, a Worldwide Olympic Partner for more than two decades, announced the launch of “Go World,” a U.S. ad campaign that evokes the emotion and ...

XM launches XM NavTraffic ad campaign

XM Satellite Radio, is launching a new national consumer campaign aimed at gridlocked commuters. The multimedia effort for XM NavTraffic launched yesterday, reminding drivers that ...