Vivvo CMS 4.0 http://www.rbr.com/ ©2007 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/media-news/advertising/nbc_universal_olympics_the_mummy.html ADVERTISING Fri, 27 Jun 2008 02:58:00 -0500 NBC Universal has assembled all of its family units to promote two major August events in China -- the upcoming 2008 Beijing Olympic Games and http://www.rbr.com/media-news/advertising/hd_digital_radio_alliance_itunes.html ADVERTISING Fri, 27 Jun 2008 02:55:00 -0500 The HD Digital Radio Alliance announced an expanded marketing campaign aimed at converting awareness into buying action. Starting today, the Alliance adds an innovative mobile http://www.rbr.com/media-news/advertising/wrtv_newscast_chevrolet.html ADVERTISING Thu, 26 Jun 2008 07:42:00 -0500 McGraw-Hill’s WRTV-TV (ABC) Indianapolis, the station that began Indiana’s only 7PM newscast last year will present that newscast for a week in July with a http://www.rbr.com/media-news/advertising/8343.html ADVERTISING Thu, 26 Jun 2008 11:43:00 -0500 As the presidential election heats up, everyone will be more sensitive to all kinds of political statements. That's likely the underlying reason Clear Channel declined http://www.rbr.com/media-news/advertising/autozone_sponge.html ADVERTISING Thu, 26 Jun 2008 11:41:00 -0500 The Memphis Business Journal reports AutoZone has named Sponge, a Chicago-based advertising agency, its first ever agency of record. The assignment will include television, radio http://www.rbr.com/media-news/advertising/8312.html ADVERTISING Wed, 25 Jun 2008 04:05:00 -0500 Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich http://www.rbr.com/media-news/advertising/ando_media_gap_broadcasting.html ADVERTISING Thu, 26 Jun 2008 11:40:00 -0500 Ando Media  and GAP Broadcasting and GAP Broadcasting announced GAP will use Ando Media's services including; Webcast Metrics audience measurement and Ad Injector ad insertion http://www.rbr.com/media-news/advertising/united_stations_radar.html ADVERTISING Wed, 25 Jun 2008 12:02:00 -0500 United Stations Radio Networks announced it achieved Top 10 rankings in at least four key target demographics for advertisers when it appeared for the first http://www.rbr.com/media-news/advertising/haley_nysba.html ADVERTISING Wed, 25 Jun 2008 08:01:00 -0500 Speaking to more than 150 of New York's most influential and powerful radio decision makers this week at the NYS Broadcasters (NYSBA) 47th annual executive http://www.rbr.com/media-news/advertising/camy_alcohol_ads.html ADVERTISING Wed, 25 Jun 2008 08:03:00 -0500 A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol advertising and relatively few industry- http://www.rbr.com/media-news/advertising/radar_97.html ADVERTISING Tue, 24 Jun 2008 00:20:00 -0500 Arbitron released its June 2008 RADAR radio network audience reports (RADAR 97), covering the period April 5, 2007 to April 2, 2008, which includes PPM http://www.rbr.com/media-news/advertising/zenith_media_longhorn_steakhouse_capital_grille.html ADVERTISING Tue, 24 Jun 2008 12:24:00 -0500 Zenith Media has been named the planning and buying AOR for LongHorn Steakhouse and The Capital Grille, both part of Darden Restaurants. LongHorn and The http://www.rbr.com/media-news/advertising/8259.html ADVERTISING Mon, 23 Jun 2008 07:21:00 -0500 The Corn Refiners Association (CRA) is launching a multi-media advertising and PR campaign to change the conversation about high fructose corn syrup, which has been http://www.rbr.com/media-news/advertising/bravo_nexxus_shear_genius.html ADVERTISING Mon, 23 Jun 2008 11:19:00 -0500 Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of "Shear Genius." The fully http://www.rbr.com/media-news/advertising/bank_of_america_bbdo_olympics.html ADVERTISING Mon, 23 Jun 2008 11:17:00 -0500 Bank of America, the Official Bank Sponsor of the 2008 U.S. Olympic Team, announced the debut of its U.S. Olympic-themed advertising campaign. The multimedia effort http://www.rbr.com/media-news/advertising/swed_stone_russo_triton_jones.html ADVERTISING Fri, 20 Jun 2008 13:01:00 -0500 Triton Media Group’s Triton Radio Networks has now bought long-time competitor Jones Media Group and its Jones Media America, Jones Radio Networks and JonesTM from http://www.rbr.com/media-news/advertising/8231.html ADVERTISING Fri, 20 Jun 2008 07:26:00 -0500 Invision Inc., a leading provider of ad sales solutions managing the annual sale of over $10 billion in TV inventory for broadcast networks, cable networks, http://www.rbr.com/media-news/advertising/8230.html ADVERTISING Thu, 19 Jun 2008 23:20:00 -0500 Thinkscan.com announced the results of a study on political attack ads it recently conducted for CNN. The study, which included 108 panelists, provides concrete evidence http://www.rbr.com/media-news/advertising/microsoft_navic.html ADVERTISING Thu, 19 Jun 2008 11:36:00 -0500 Microsoft announced Wednesday they have bought the TV ad inventory management company Navic Networks. Navic specializes in providing tools to manage inventory for interactive TV http://www.rbr.com/media-news/advertising/dan_hill_sensory_logic.html ADVERTISING Thu, 19 Jun 2008 07:35:00 -0500 Dan Hill's firm Sensory Logic, which for a decade has measured the emotional impact of marketing communications, recently completed a study of 10 radio ads http://www.rbr.com/media-news/advertising/mtv_sears_the_american_mall.html ADVERTISING Thu, 19 Jun 2008 11:34:00 -0500 For the first time, MTV has teamed up with Sears to launch a new movie musical from the executive producers of "High School Musical." "The http://www.rbr.com/media-news/advertising/chase_together_we_can.html ADVERTISING Wed, 18 Jun 2008 11:45:00 -0500 Chase is using its new radio and television campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase. Together http://www.rbr.com/media-news/advertising/8117.html ADVERTISING Mon, 16 Jun 2008 02:50:00 -0500 Ad spending for Q1 remained essentially flat compared to the same period last year, according to Monitor-Plus, the competitive ad info service of The Nielsen http://www.rbr.com/media-news/advertising/usa_today_open_air_magazine.html ADVERTISING Tue, 17 Jun 2008 12:03:00 -0500 Open Air is an active lifestyle magazine published by USA Today and available four times a year in Friday issues of the paper (Circ: 2.5 http://www.rbr.com/media-news/advertising/empire_film_group_tradewell.html ADVERTISING Tue, 17 Jun 2008 12:00:00 -0500 Empire Film Group has entered into an agreement with Tradewell Media NYC for the placement of $5 million of media advertising for upcoming theatrical, DVD