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Vivvo CMS 4.0 2008-09-07T21:56:39-05:00 http://www.rbr.com/media-news/advertising/ando_media_gap_broadcasting.html 2008-06-26T16:40:00-05:00 2008-06-26T16:40:00-05:00 Carl Marcucci Ando Media  and GAP Broadcasting and GAP Broadcasting announced GAP will use Ando Media's services including; Webcast Metrics audience measurement and Ad Injector ad insertion http://www.rbr.com/media-news/advertising/united_stations_radar.html 2008-06-25T17:02:00-05:00 2008-06-25T17:02:00-05:00 Carl Marcucci United Stations Radio Networks announced it achieved Top 10 rankings in at least four key target demographics for advertisers when it appeared for the first http://www.rbr.com/media-news/advertising/haley_nysba.html 2008-06-25T13:01:00-05:00 2008-06-25T13:01:00-05:00 Carl Marcucci Speaking to more than 150 of New York's most influential and powerful radio decision makers this week at the NYS Broadcasters (NYSBA) 47th annual executive http://www.rbr.com/media-news/advertising/camy_alcohol_ads.html 2008-06-25T13:03:00-05:00 2008-06-25T13:03:00-05:00 Carl Marcucci A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol advertising and relatively few industry- http://www.rbr.com/media-news/advertising/radar_97.html 2008-06-24T05:20:00-05:00 2008-06-24T05:20:00-05:00 Carl Marcucci Arbitron released its June 2008 RADAR radio network audience reports (RADAR 97), covering the period April 5, 2007 to April 2, 2008, which includes PPM http://www.rbr.com/media-news/advertising/zenith_media_longhorn_steakhouse_capital_grille.html 2008-06-24T17:24:00-05:00 2008-06-24T17:24:00-05:00 Carl Marcucci Zenith Media has been named the planning and buying AOR for LongHorn Steakhouse and The Capital Grille, both part of Darden Restaurants. LongHorn and The http://www.rbr.com/media-news/advertising/8259.html 2008-06-23T12:21:00-05:00 2008-06-23T12:21:00-05:00 Carl Marcucci The Corn Refiners Association (CRA) is launching a multi-media advertising and PR campaign to change the conversation about high fructose corn syrup, which has been http://www.rbr.com/media-news/advertising/bravo_nexxus_shear_genius.html 2008-06-23T16:19:00-05:00 2008-06-23T16:19:00-05:00 Carl Marcucci Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of "Shear Genius." The fully http://www.rbr.com/media-news/advertising/bank_of_america_bbdo_olympics.html 2008-06-23T16:17:00-05:00 2008-06-23T16:17:00-05:00 Carl Marcucci Bank of America, the Official Bank Sponsor of the 2008 U.S. Olympic Team, announced the debut of its U.S. Olympic-themed advertising campaign. The multimedia effort http://www.rbr.com/media-news/advertising/swed_stone_russo_triton_jones.html 2008-06-20T18:01:00-05:00 2008-06-20T18:01:00-05:00 Carl Marcucci Triton Media Group’s Triton Radio Networks has now bought long-time competitor Jones Media Group and its Jones Media America, Jones Radio Networks and JonesTM from http://www.rbr.com/media-news/advertising/8231.html 2008-06-20T12:26:00-05:00 2008-06-20T12:26:00-05:00 Carl Marcucci Invision Inc., a leading provider of ad sales solutions managing the annual sale of over $10 billion in TV inventory for broadcast networks, cable networks, http://www.rbr.com/media-news/advertising/8230.html 2008-06-20T04:20:00-05:00 2008-06-20T04:20:00-05:00 Carl Marcucci Thinkscan.com announced the results of a study on political attack ads it recently conducted for CNN. The study, which included 108 panelists, provides concrete evidence http://www.rbr.com/media-news/advertising/microsoft_navic.html 2008-06-19T16:36:00-05:00 2008-06-19T16:36:00-05:00 Carl Marcucci Microsoft announced Wednesday they have bought the TV ad inventory management company Navic Networks. Navic specializes in providing tools to manage inventory for interactive TV http://www.rbr.com/media-news/advertising/dan_hill_sensory_logic.html 2008-06-19T12:35:00-05:00 2008-06-19T12:35:00-05:00 Carl Marcucci Dan Hill's firm Sensory Logic, which for a decade has measured the emotional impact of marketing communications, recently completed a study of 10 radio ads http://www.rbr.com/media-news/advertising/mtv_sears_the_american_mall.html 2008-06-19T16:34:00-05:00 2008-06-19T16:34:00-05:00 Carl Marcucci For the first time, MTV has teamed up with Sears to launch a new movie musical from the executive producers of "High School Musical." "The http://www.rbr.com/media-news/advertising/chase_together_we_can.html 2008-06-18T16:45:00-05:00 2008-06-18T16:45:00-05:00 Carl Marcucci Chase is using its new radio and television campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase. Together http://www.rbr.com/media-news/advertising/8117.html 2008-06-16T07:50:00-05:00 2008-06-16T07:50:00-05:00 Carl Marcucci Ad spending for Q1 remained essentially flat compared to the same period last year, according to Monitor-Plus, the competitive ad info service of The Nielsen http://www.rbr.com/media-news/advertising/usa_today_open_air_magazine.html 2008-06-17T17:03:00-05:00 2008-06-17T17:03:00-05:00 Carl Marcucci Open Air is an active lifestyle magazine published by USA Today and available four times a year in Friday issues of the paper (Circ: 2.5 http://www.rbr.com/media-news/advertising/empire_film_group_tradewell.html 2008-06-17T17:00:00-05:00 2008-06-17T17:00:00-05:00 Carl Marcucci Empire Film Group has entered into an agreement with Tradewell Media NYC for the placement of $5 million of media advertising for upcoming theatrical, DVD http://www.rbr.com/media-news/advertising/8142.html 2008-06-17T16:59:00-05:00 2008-06-17T16:59:00-05:00 Carl Marcucci BBDO New York and its HBO Voyeur campaign shot out of the gate at the Cannes International Advertising Festival, winning a Grand Prix in the http://www.rbr.com/media-news/advertising/tivo_stop_watch_april.html 2008-06-15T19:55:00-05:00 2008-06-15T19:55:00-05:00 Carl Marcucci TiVo unveiled the Top Commercial Rankings for April, as viewed by TiVo subscribers. Top programs in total viewership were dominated by American Idol (five of Top 10) and http://www.rbr.com/media-news/advertising/wmur-tv_wjar-tv_backchannelmedia.html 2008-06-16T15:56:00-05:00 2008-06-16T15:56:00-05:00 Carl Marcucci Backchannelmedia’s TV-to-Internet Click Through technology has added WMUR-TV ABC Channel 9 in Manchester, NH and WJAR-TV NBC Channel 10, Providence, Rhode Island as its latest http://www.rbr.com/media-news/advertising/radar_97_arbitron.html 2008-06-16T15:54:00-05:00 2008-06-16T15:54:00-05:00 Carl Marcucci Arbitron released the preliminary findings from RADAR 97 Arbitron released the preliminary findings from RADAR 97, finding 96% of adults age 18-49 with a college http://www.rbr.com/media-news/advertising/yahoo_google.html 2008-06-13T10:04:00-05:00 2008-06-13T10:04:00-05:00 Carl Marcucci Yahoo! has reached an agreement with Google that will up its ability to compete in the search and display marketplace. Yahoo will run Google search ads alongside Yahoo search ads http://www.rbr.com/media-news/advertising/nbc_universal_affiliate_olympics.html 2008-06-12T13:11:00-05:00 2008-06-12T13:11:00-05:00 Carl Marcucci NBC Universal announced a comprehensive cable affiliate marketing strategy for the 2008 Beijing Olympic Games (Friday, August 8) including a Local Ad Sales Campaign, General