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						<title>USA and Saab partner on “Burn Notice”</title>
						<link>http://www.rbr.com/media-news/advertising/usa_saab_burn_notice.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 21 Jul 2008 10:37:00 -0500</pubDate>
						<description>USA Network has teamed up this year with Saab USA as a key partner of USA's hottest show last summer and the number one new </description>
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						<title>Q1 global advertising up 4% from 2007</title>
						<link>http://www.rbr.com/media-news/advertising/nielsen_global_advertising.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 21 Jul 2008 05:30:00 -0500</pubDate>
						<description>In spite of mounting economic pressures, it appears the advertising world is still growing, according to latest figures from The Nielsen Company&amp;rsquo;s Global AdView Pulse </description>
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						<title>McDonald’s strikes product placement deal with Fox 5 Vegas</title>
						<link>http://www.rbr.com/media-news/advertising/8807.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 21 Jul 2008 10:43:00 -0500</pubDate>
						<description>Two larger-than-life cups of McDonald&amp;rsquo;s iced coffee now sit on the KVVU-TV Las Vegas Fox 5 TV news desk, a product placement to chase down </description>
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						<title>NBC to continue “InFront” presentations</title>
						<link>http://www.rbr.com/media-news/advertising/infront_upfront_pilot_silverman_nbc.html</link>
						<category>ADVERTISING</category>
						<pubDate>Sun, 20 Jul 2008 14:38:00 -0500</pubDate>
						<description>As a result of the favorable response from advertisers to their &amp;quot;InFront&amp;quot; scheduling presentation last April, NBC announced plans to host a similar event in April 2009</description>
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						<title>Nielsen issues Summer 2008 - TV at a Glance</title>
						<link>http://www.rbr.com/media-news/advertising/8764.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 17 Jul 2008 05:58:00 -0500</pubDate>
						<description>-&amp;ldquo;Summer 2008 - TV at a Glance,&amp;rdquo; which summarizes basic television data, was released this week from Nielsen, covering recent consumer traffic in social settings; </description>
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						<title>Cox Radio launches “New Country” with low spot load</title>
						<link>http://www.rbr.com/media-news/advertising/cox_radio_new_country_wqnu.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 18 Jul 2008 12:14:00 -0500</pubDate>
						<description>Cox Radio launched a brand new country station, &amp;ldquo;New Country&amp;rdquo; WQNU Q103.1 in Louisville 7/18 on the second strongest FM signal in the market. The </description>
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						<title>Levi&#039;s 501’s to fit everyone</title>
						<link>http://www.rbr.com/media-news/advertising/8785.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 18 Jul 2008 12:17:00 -0500</pubDate>
						<description>WSJ reports Levi Strauss &amp;amp; Co. is betting one size can fit all. Levi Strauss is retooling its signature button-fly 501 jeans so that they </description>
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						<title>iVillage partners with Blogher</title>
						<link>http://www.rbr.com/media-news/advertising/ivillage_blogher.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 17 Jul 2008 11:51:00 -0500</pubDate>
						<description>iVillage, an online destination for women, has entered a strategic partnership with BlogHer, the a top community for women bloggers. The deal provides iVillage access </description>
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						<title>Nine groups sign with TargetSpot for online advertising</title>
						<link>http://www.rbr.com/media-news/advertising/targetspot.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 17 Jul 2008 06:48:00 -0500</pubDate>
						<description>Nine more radio groups this week have joined TargetSpot, an ad sales network serving online radio broadcasters. Additions include: Pamal Broadcasting (Albany, NY); Capitol Broadcasting </description>
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						<title>M&amp;M&#039;s launches Hispanic print effort</title>
						<link>http://www.rbr.com/media-news/advertising/8724.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 16 Jul 2008 06:42:00 -0500</pubDate>
						<description>Mars Snackfood US announced a unique Hispanic campaign for its M&amp;amp;M's Brand, which serves as an extension to its popular &amp;quot;Inner M&amp;quot; campaign that includes </description>
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						<title>SpongeTech Delivery Systems to be featured on “The Balancing Act”</title>
						<link>http://www.rbr.com/media-news/advertising/spongetech_the_balancing_act.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 16 Jul 2008 11:40:00 -0500</pubDate>
						<description>SpongeTech Delivery Systems announced the re-airing of SpongeTech's feature on the daily morning talk show called &amp;quot;The Balancing Act.&amp;quot; &amp;quot;The Balancing Act&amp;quot; is an original, </description>
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						<title>Stengel stepping down at P&amp;G</title>
						<link>http://www.rbr.com/media-news/advertising/8721.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 16 Jul 2008 11:40:00 -0500</pubDate>
						<description>Procter &amp;amp; Gamble's global marketing chief Jim Stengel is stepping down unexpectedly to pursue other interests. He&amp;rsquo;ll be succeeded next month by Marc Pritchard, P&amp;amp;G </description>
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						<title>Julie Roehm, Linda Kaplan Thaler to star in CBS’s “Jingles”</title>
						<link>http://www.rbr.com/media-news/advertising/roehm_kaplan_thaler_cbs_jingles.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 16 Jul 2008 11:38:00 -0500</pubDate>
						<description>Gene Simmons has been tapped to judge &amp;ldquo;Jingles,&amp;rdquo; the new competition reality series seeking the next great jingle composer.&amp;nbsp; The show,&amp;nbsp;via executive producer Mark Burnett, </description>
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						<title>Radio Express scores Heineken</title>
						<link>http://www.rbr.com/media-news/advertising/radio_express_heineken.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 16 Jul 2008 05:38:00 -0500</pubDate>
						<description>International syndicator Radio Express has secured a major content integration/sponsorship deal from Heineken for the</description>
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						<title>Triton Digital signs NowMedia Corp.</title>
						<link>http://www.rbr.com/media-news/advertising/triton_digital_nowmedia_radio_3_0.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 14 Jul 2008 20:04:00 -0500</pubDate>
						<description>Triton Digital, a division of Triton Media Group, has signed with NowMedia Corp.&amp;nbsp; for its Radio 3.0 product. It&amp;rsquo;s a Social broadcasting platform, think Myspace </description>
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						<title>Converse launches new campaign</title>
						<link>http://www.rbr.com/media-news/advertising/8688.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 15 Jul 2008 10:03:00 -0500</pubDate>
						<description>Converse launched a multimedia advertising campaign built around the company&amp;rsquo;s recent &amp;ldquo;Three Artists, One Song,&amp;rdquo; music collaboration with Pharrell Williams, N.E.R.D., Santogold and Julian Casablancas. </description>
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						<title>Suzuki Automotive names Siltanen AOR</title>
						<link>http://www.rbr.com/media-news/advertising/8687.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 15 Jul 2008 10:02:00 -0500</pubDate>
						<description>In a move designed to build upon the company&amp;rsquo;s recent success and rapidly improving brand image, American Suzuki Motor Corporation announced Siltanen &amp;amp; Partners (S&amp;amp;P), </description>
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						<title>Carat signs Kohler for global media services</title>
						<link>http://www.rbr.com/media-news/advertising/carat_kohler.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 15 Jul 2008 10:00:00 -0500</pubDate>
						<description>Kohler announced it has selected Carat to provide global media services, Carat will provide consumer and trade media planning and buying services across all platforms </description>
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						<title>Coca-Cola ads invite folks to “Connect with the World Over a Coke”</title>
						<link>http://www.rbr.com/media-news/advertising/8686.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 15 Jul 2008 09:01:00 -0500</pubDate>
						<description>With less than one month until the Opening Ceremony for the Beijing 2008 Olympic Games, Coca-Cola is unveiling new advertising that celebrates how the Olympic Games and Coca-Cola bring</description>
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						<title>InBev and A-B agree to combine</title>
						<link>http://www.rbr.com/media-news/advertising/inbev_anheuser-busch.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 14 Jul 2008 11:01:00 -0500</pubDate>
						<description>InBev and Anheuser-Busch announced an agreement to combine the two companies, forming the world's leading global brewer. A-B shareholders will receive $70 per share in </description>
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						<title>Women@NBCU signs with Wal-Mart</title>
						<link>http://www.rbr.com/media-news/advertising/8657.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 14 Jul 2008 10:49:00 -0500</pubDate>
						<description>The first ad sales deal for a new unit of NBC Universal, Women@NBCU, signed with Wal-Mart Stores is all about the &amp;ldquo;momtourage,&amp;rdquo; according to a </description>
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						<title>Campaign points to “dire state” of America&#039;s education system</title>
						<link>http://www.rbr.com/media-news/advertising/8656.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 14 Jul 2008 05:48:00 -0500</pubDate>
						<description>To draw attention to America's &amp;ldquo;sub-par&amp;rdquo; education system, Strong American Schools launched a campaign of television, radio, print and online ads. The new campaign, &amp;ldquo;One </description>
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						<title>Yahoo! announces ad-supported online gaming</title>
						<link>http://www.rbr.com/media-news/advertising/8634.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 11 Jul 2008 11:46:00 -0500</pubDate>
						<description>Yahoo! announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to users </description>
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						<title>InBev, A-B enter friendly talks</title>
						<link>http://www.rbr.com/media-news/advertising/8631.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 11 Jul 2008 11:43:00 -0500</pubDate>
						<description>The NY Times reports in a reversal of its previous hostility to the idea, Anheuser-Busch is in active talks to sell itself to the Belgian </description>
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						<title>Global media market to hit $5.7 trillion in 2024</title>
						<link>http://www.rbr.com/media-news/advertising/8630.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 11 Jul 2008 11:42:00 -0500</pubDate>
						<description>The global media and entertainment market will reach $5.7 trillion, from its current size of $1.7 trillion, according to media futurists Future Exploration Network in </description>
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