Smithsonian Networks taps Trifecta for ad sales

Smithsonian Networks has engaged Trifecta Entertainment & Media as its exclusive representative for all of its ad sales operations. The announcement was made by Tom Hayden, Smithsonian Networks GM.

Smithsonian and Trifecta forged this relationship to take advantage of ad opportunities becoming available to Smithsonian Channel as it expands its distribution in the US.

Programming will celebrate the American experience with branded original content drawn from the assets of the Smithsonian Institution. Smithsonian Channel will feature original documentaries, short-subject explorations and groundbreaking programs highlighting America's historical, cultural and scientific heritage. Smithsonian Channel brings the American experience home and is currently available exclusively in HD to customers of DirecTV, Charter Communications, Verizon and RCN.