Westwood, Metro Traffic to merge sales teams?

We could get no confirmation from Westwood by deadline, but an RBR industry source tells us Westwood One’s sales force and Metro Traffic’s sales force will merge into one entity. “I think under the Westwood banner. The new organization will be selling both WWO and Metro Traffic inventory. Next week both sales forces will be together in Phoenix for a meeting where the details will be presented.”

We will follow up with any details Westwood can provide, along with any confirmation or denial. If this turns out to be true, it could be beneficial for the sales staff in that each individual will now be able to represent more inventory and make more money. As well, less folks would need to make calls upon each of the already overburdened media buyers!

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