Wrigley names Tribal DDB Worldwide Digital AOR

The Wm. Wrigley Jr. Co. has selected Tribal DDB Worldwide to be the digital agency accountable for driving interactive strategies and initiatives for all of the company's U.S. brands. Tribal DDB was selected following a competitive review and represents the first digital AOR for Wrigley.

"We have had the opportunity to work with Tribal DDB on a project basis over the past year through Wrigley's relationship with DDB Chicago, and they have continuously demonstrated a deep understanding of both our culture and brands," said Paul Chibe, Wrigley's VP of North American Gum Marketing. "During the review process, they presented clear insights to reach consumers through digital marketing and we are confident they can help us grow our brands in this evolving medium."

Tribal DDB's assignment will begin immediately. They will work in collaboration with other Wrigley marketing agencies to bring the U.S. brands to life digitally.

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