Chevy taking sole sponsorship of local newscast in July

McGraw-Hill’s WRTV-TV (ABC) Indianapolis, the station that began Indiana’s only 7PM newscast last year will present that newscast for a week in July with a single sponsor and limited commercials.  During the week of July 7, the Chevrolet Division of General Motors will sponsor 6News at 7PM with Todd Wallace and Trisha Shepherd.  Chevrolet will be the sole sponsor and will present only one :90 second commercial in each newscast.

“We’re very pleased to work with a company of Chevrolet’s status on this innovative venture,” said Vice President and General Manger Don Lundy.  “By offering more content in our 7pm newscast and only having one commercial break, we’re aiming to give more impact to their important message.  They’re showcasing vehicles that deliver more mileage per gallon; 6News at 7PM will give them more “MPG” with a single, clear message about their vehicles.”

Each newscast will feature a special report from 6News Live Drive Reporter Tom Davis.  Tom’s One Tank Trips will showcase different places around the state viewers can visit with their families and use less than one tank of gas.

The week of news will also feature the Gas Card Watch & Win contest.  Viewers can also register to win $100 gas cards by visiting theIndyChannel.com.  6News Chief Meteorologist Kevin Gregory will announce a registered name during his forecast that week. That person will have six minutes to call and claim the $100 gas card.

TVBR observation: This deal works a lot of synergy with the headlines of high gas prices and buying more fuel-efficient vehicles. The contest ties it all together well. Bottom line, folks will pay a lot of attention to this Chevy sponsorship.