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Drug deal for Nielsen

The Nielsen Company announced a renewal through 2013 of its agreement to provide marketing information to Walgreens, the nation’s largest drugstore chain. Nielsen will provide ...

Media gives campaign a breather

Well, sorta. Overall focus on the 2008 campaign dipped all the way down to 27%, and even the folks over at the cable networks dropped ...

Press gets company during McClellan’s media merry-go-round

The press has been taking somewhat of a pounding for playing the role of stenographer to the administration, and the spotlight on former White House ...

Did you get your primary bonus?

Campaign advertising for this year’s presidential sweekstakes was pretty sweet, approaching $200M from the candidates combined. $136M of the $195M total was on the prolonged ...

GM closing truck plants; Volt a go

With gasoline around four bucks a gallon, do consumers want Hummers or more fuel-efficient vehicles? General Motors sees the future and is evaluating whether to ...

TNS and GfK announce merger of equals

After rejecting an unsolicited bid from WPP Group earlier this month, Taylor Nelson Sofres has announced a deal to merge with GfK to create a worldwide giant in market research...

Taking Control of Local Direct Budgets

A vast majority of local business owners have never used broadcast advertising because they feel it is too complicated to buy or too expensive for them. The few that do use us are typically suspicious of us. ...

TV actor joins anti-obesity effort

America’s problem with weight control, particularly among children, was all the rage in Washington last summer, and a parade of media and food companies pledged ...

Obama poured on TV heat post-Super Tuesday

Barack Obama (D-IL) spent slightly more than Hillary Clinton (D-NY) in election contests prior to the Super Tuesday slate of states, and was slightly ahead of her on that occasion, too....

As if Craigslist and eBay’s Kijiji weren’t enough competition, newspapers now have to deal with a new competitor for the classified ad business – Wal-Mart. ...

Rachel Ray ad dunked

By now you’ve probably heard that an ad for Dunkin’ Donuts by the ubiquitous Rachel Ray has been yanked due to a scarf she was ...

Cause for celebration

If you’re looking for something to celebrate a week from today…well, there’s Jackie Mason’s birthday, or Michael J. Fox’s birthday. Or you can celebrate “National ...