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The evolution of brand integration in Spanish language television

Continued innovation in media, interactive, planning, creativity and every aspect of Hispanic marketing, is what corporate marketers depend on to build brand equity and what Hispanic agencies deliver. ...

Long Island Newsday quotes sources as saying Cablevision is about to make a 650 million bucks bid for the newspaper, topping by 70 million the ...

Pennsylvania returns focus to elections

The Project for Excellence in Journalism found the focus of the journalistic media back on the 2008 political campaign during for week of 4/21/08-4/27/08, a ...

Split time for Time Warner

Time Warner Cable already has its own stock and now Time Warner CEO Jeffrey Bewkes says the whole cable company is going to be set ...

Up quarter for Fisher, but shareholder discontent

Q1 revenues were up 10% to $37.7 million at Fisher Communications. And while a good bit of that was due to buying two more TV ...

It’s not as if the actual candidates have been lacking for funds thus far. But outside groups that wish to have an influence on the course of the nation are spending their money on to push issues, support some candidates and attack others....

Committees sniping over political ads

Even while Barack Obama (D-IL) and Hillary Clinton (D-NY) spare neither tooth nor claw in their battle for the Democratic presidential nomination, the Democratic National ...

Newspaper circulation dives again

Average weekly circulation for big US newspapers fell again in the last six months. The Audit Bureau of Circulations (ABC) said circulation for the 24 biggest US dailies fell 3.2% over the past half year. ...

With a heavy debt load from going private and the continuing impact of a soft US economy, Tribune Company is now facing a possible downgrading ...

Is Clinton in for the really long haul?

At least one source is saying people in the camp of Hillary Clinton (D-NY) are quietly floating the notion that if the road to the ...

Low road/high road issue spotlighted in NC

A typical political campaign fills its war chest with cash from hard donations that can be used at its discretion. Organizations unaffiliated with the campaign can spend as well, but...

We’re now into the Q1 conference call season and Wachovia analyst Marci Ryvicker is looking for unimpressive performance by radio companies. “Radio’s lack of pricing ...

Each year as we head home from the NAB Show in Las Vegas we try to figure out what we’d learned from this convention that we didn’t know before we touched down at McCarran International Airport. ...

CBS Corp.'s business goes south

And we mean REALLY south, all the way to South America. The vast media conglomerate is picking up 17K advertising faces in Argentina, Brazil, Chile ...

Fisher Communications’ stock jumped yesterday after Liberty Mutual Group announced a 6.2 billion bucks deal to acquire another insurance company, Safeco Corporation. Fisher owns 2.3 ...