Disney Internet Group acquires iParenting Media
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The Walt Disney Internet Group has acquired iParenting Media (iParenting.com) in a move that adds to its line-up of family-targeted Web properties within Disney Online, including Disney Family.com, FamilyFun.com and Wondertime.com. With the acquisition, Disney Online gains iParenting’s resources, content and community that serves families, young parents and parents-to-be in English and Spanish. iParenting’s content and services will be integrated into Disney’s network of family targeted sites. iParenting’s portfolio features a wide array of professional and user-generated content, including thousands of articles and expert Q&A’s and hundreds of active mom message boards. Additionally, the network includes the highly-regarded iParenting Media Awards (www.iParentingMediaAwards.com), the only certified product review and awards program in the industry. The iParenting Media Awards recognize the best products in the children’s media and juvenile product industries. Disney will continue the awards program as an impartial resource for parents and consumers. Disney Online plans to integrate all members of the Evanston-based iParenting team.
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