NBC strikes Amazon TV deal after iTunes deal folds

Amazon.com and NBC Universal announced NBC Universal content is now available on Amazon Unbox (unbox.amazon.com), Amazon.com's digital video download service. The deal was struck only days after the contract with iTunes was not renewed (9/4/07 TVBR #172).

Unbox and NBC Universal are offering customers a variety of content packages, including up to 30% off when purchasing full seasons of their favorite TV series.

Shows now available include The Office, Heroes and 30 Rock. Beginning 9/10, Amazon Unbox customers can download for free - in advance of their network premieres - the pilot episodes of NBC's new shows Bionic Woman, Chuck, Journeyman and Life. New episodes will be available on Amazon Unbox the day after they air on TV.

Individual episodes will cost 1.99 on Amazon, the same as they had on iTunes.
NBC is also nearing the introduction of Hulu.com, a joint-venture with News Corp. that will stream ad-supported versions of shows to viewers through portals including AOL, MSN and Yahoo.

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