FIM selects Rapt to price, predict and plan ad assets

Rapt Inc. and Fox Interactive Media (FIM) announced an agreement to deploy Rapt’s media monetization platform across FIM’s network of online properties. Rapt will provide strategic advisory services and deploy its entire monetization platform to support of FIM’s U.S. ad sales operations. The Rapt solutions will integrate with other components of FIM’s ad management infrastructure, providing analytic support to monitor and manage business performance. Rapt pricing solutions will deliver smarter rate cards. Inventory solutions will deliver the accuracy, precision, and scalability required to effectively manage inventory dynamics across FIM’s network, including the leading social networking site, MySpace (www.myspace.com).

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