Google AdWords introduces "Google Gadget Ads"

Google announced the introduction of Google Gadget Ads, a new interactive ad format that is currently in an expanded beta with a select group of AdWords advertisers worldwide. Gadget ads-non-traditional ad units with interactive, rich media capabilities--enable advertisers to target audiences via regular updates within the ad unit and allow users to engage more completely with ad content. Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both.

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