Superpages.Com ad content pushed to AOL's IM users

Idearc Media and illumiCell, operating as Multiplied Media in the US, have signed an agreement that allows Idearc to place its Superpages.com advertisers' content on a local search service provided by Multiplied Media. Multiplied Media's "Poynt" service, currently available to over 15 million users in Canada, will launch in the United States in the third quarter of 2007 and will be the first local search service to be available on instant messaging.

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