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Emmis and IHSAA partnership extends coverage of Indiana High School Sports

The Indiana High School Athletic Association and Emmis Communications (Indianapolis) have announced a first-of-its-kind partnership and exclusive agreement to deliver complete coverage of Indiana high ...
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NBC comedy site to offer ad-funded downloads

NBC's DotComedy.com has partnered with Hiro Media to launch a free, ad-supported download service for its content. DotComedy has launched the Hiro technology platform on ...
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Internet gridlock imminent

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According to a new report by the New Millennium Research Council, with YouTube and dozens of imitators generating over 100 million user-generated videos a day, today's Internet traffic is piling up rapidly in a non-stop "digital rush hour" jam that could wind up in gridlock. ...
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"Power of 10" launches online component

Viewers will be able to test their knowledge of how America thinks from the comfort of their own homes by logging onto cbs.com/powerof10 and answering ...
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Apollo Group to buy online ad network Aptimus

Apollo Group, best known for owning the for-profit University of Phoenix, will acquire online ad network Aptimus for 6.25 per share in an all-cash transaction ...
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Scripps Networks acquires Incando

Scripps Networks has bought Incando Corporation, its second new media purchase in less than a month. Incando is known for its personal media sharing service ...
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Hearst to acquire Kaboodle

Hearst Corporation will acquire Kaboodle, a leading social shopping community where consumers discover, recommend and share products. Kaboodle (www.kaboodle.com), which will become a wholly-owned subsidiary ...
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Music publishers join suit against Google, YouTube

Music publishers have joined the growing list of companies suing Google and YouTube over copyright infringement. The National Music Publishers' Association, the largest music-publishing association ...
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FIM selects Rapt to price, predict and plan ad assets

Rapt Inc. and Fox Interactive Media (FIM) announced an agreement to deploy Rapt's media monetization platform across FIM's network of online properties. Rapt will provide ...
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NBCU CTO Darren Fehrer to create new media tech organization

Darren Feher, EVP/CTP for NBC Universal, will take on a new role within the company, focusing more deeply on the creation of a media technology ...
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Social networking goes global

comScore released the results of a study on the expansion of social networking across the globe, revealing that several major social networking sites have experienced ...
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Online newspaper readers a "Sophisticated Audience"

According to the Newspaper Association of America, more than 59 million people (37.3% of all active Internet users) visited newspaper Web sites during the second ...
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Effectiveness of media buys may hinge on average daily reach

Online advertisers targeting new-vehicle buyers can tailor how quickly their advertising reaches their intended audience by understanding the differences between daily and monthly Web site ...
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Lohan exclusive draws eyeballs to website

In the wake of Billy Bush's exclusive email exchange with troubled celeb Lindsay Lohan, AccessHollywood.com scored its best one-day traffic in the show's 11-year history. ...
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Internet video is growth category

However, like many things related to internet, the trick is figuring out how to monetize the medium. But eMarketer definitely sees a trend in the ...
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