Broadband, household income go hand-in-hand

New consumer research, Broadband Access and Service in the Home 2007, from Leichtman Research Group, finds that 53% of all US households now subscribe to a broadband high-speed Internet service at home. Broadband services now account for about 72% of all home Internet subscriptions, compared to 60% last year, according to The Center for Media Research.

While broadband subscriptions continued to increase across the country in the past year, broadband penetration remains strongly correlated with household income. 68% of all households with annual incomes over 50,000 now get broadband vs. 59% last year. 39% of all households with annual incomes under 50,000 get broadband vs. 27% last year. While 81% of all US households have at least one computer, only 56% of those with annual household incomes under $30,000 have a computer at home. Just 45% of households with annual incomes below 30,000 subscribe to an Internet service at home - compared to 92% of households with annual incomes above 75,000.

Overall, only 7% of all Internet subscribers say that broadband is not available in their area. Almost 75% of households in the US now subscribe to an Internet service, and broadband has grown to account for over 70% of all online subscribers at home. LRG forecasts the total number of broadband subscribers will increase by over 40 million over the next five years. 70% of all TV sets in cable households are not connected to a set-top box 42% of households that subscribe to cable TV do not have any cable set-top boxes. The mean number of TV sets in digital cable households is 3.1, compared to 2.7 in analog cable households; 2.9 in DBS households (where cable is available); and 2.1 in households that do not subscribe to a TV service Just 36% of all TV sets in the U.S. are currently connected to a cable or DBS set-top converter box.

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