35% of U.S. tweens own a mobile phone
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The Nielsen Company yesterday released the findings of a study on the mobile media and cross media behavior of U.S. “tweens” (ages 8-12).
The report estimates that: 35% of tweens own a mobile phone; 20% of tweens have used text messaging; 21% of tweens have used ring & answer tones.
While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, other content such as downloaded wallpapers, music, games and Internet access also rank highly among tweens.
According to Nielsen, 5% of tweens access the Internet over their phone each month. While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience: 26% of tween mobile Internet users say they access the web while at a friend’s house and 17% say they do so at social events.
Young mobile users are also turning to their phones for in-home entertainment:58% of tweens who download or watch TV on their phone do so at home64% of tweens who download or play music on their phone do so at home;56% of tweens who access the Internet on their phone do so at home.
The report estimates that: 35% of tweens own a mobile phone; 20% of tweens have used text messaging; 21% of tweens have used ring & answer tones.
While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, other content such as downloaded wallpapers, music, games and Internet access also rank highly among tweens.
According to Nielsen, 5% of tweens access the Internet over their phone each month. While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience: 26% of tween mobile Internet users say they access the web while at a friend’s house and 17% say they do so at social events.
Young mobile users are also turning to their phones for in-home entertainment:58% of tweens who download or watch TV on their phone do so at home64% of tweens who download or play music on their phone do so at home;56% of tweens who access the Internet on their phone do so at home.
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