Global mobile broadcast TV subscribers to exceed 150 million by 2012

Mobile broadcast television has the opportunity to combine two of the most successful consumer products in history; television and mobile telephony. A new report by independent market analyst Datamonitor, predicts the number of mobile broadcast TV subscribers will grow from a mere 4.4 million today to an estimated 155.6 million by the end of 2012. However the report "Opportunities in the mobile broadcast TV market, 2006 - 2012" notes that while Mobile broadcast TV is continually highlighted as the 'next big thing', there are also considerable hurdles that need to be overcome.

 "Currently there are about 4.4 million mobile broadcast TV subscribers globally and at that, split just between a handful of countries. This subscriber base will grow to 65.6 million in 2010 and more than double to an estimated 155.6 million by 2012 - a compound annual growth rate (CAGR) of 66.2%," says  Chris Khouri, associate media and broadcasting analyst with Datamonitor and author of the study. "However, consumer education, technological fragmentation and content adaptation will have to be addressed first before mass-adoption can take place."

Datamonitor expects the Asia-Pacific region to have 76.3 million subscribers by 2012. Europe will have the second largest subscriber base with an estimated 42.7 million subscribers by 2012 with a CAGR of 102% from 2006. This high growth rate is directly attributable to the predicted pan-European push for mobile broadcast TV between 2009 and 2012.  North America, dominated by the United States, is expected to have a subscriber base of 35.6 million.

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