Nielsen signs with eight major convenience retailers

The Nielsen Company has signed agreements with eight top convenience store retailers. Under the census agreements, Nielsen will provide consumer product goods manufacturers with access to weekly data and sales insights for every one of the convenience retailers' corporate stores, enabling manufacturers to analyze granular insights and implement plans at the store-level.

Nielsen has signed contracts with leading convenience retailers, including: Circle K, Cumberland Farms, Murphy USA, Valero and Wilson Farms. The agreements represent a total of 7,400 stores in the U.S.

The retailers will utilize Nielsen's Convenience Track product, endorsed by the National Association of Convenience Stores. Convenience Track offers the most representative and trendable convenience channel read in the marketplace with appropriate representation of chains, franchises and independents, and more than two years of history.