Spanish-language ad spending remains strong, Nielsen reports

Total ad spending in Spanish-Language media for the first half of 2007 reached 2.87 billion, reporting a 2.3% increase over the same time period last year, according to Nielsen Monitor-Plus. Spanish-Language ad spending continues to be on an upswing with increases reported for all monitored media, with the exception of local newspapers.  Spanish-Language Cable TV and National Magazine showed particularly large gains due to increases in media measurement.
With 105.8 million, Broadcast Media Partners (parent of Spanish-Language media company Univision Communications), is the largest advertiser across all Spanish-Language media.  However, non Spanish-Language media companies comprise the remainder of the top 10 advertisers for the first half of 2007.
 
Three automakers are in the Top 10, representing a total spending of 146.4 million targeted towards Spanish-language media in the first half of this year.
Spending for the top 10 categories on Spanish-Language media reached over 1.1 billion for the first six months of this year. The Automotive category had the most spending at 316 million, more than double the dollar amount of the number two category, Wireless Telephone services at 140 million. Verizon (36 million), AT&T (33.1 million), and Sprint Nextel (26.6 million) were the top three Wireless Telephone Service companies.

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