Study: Consumers want HD Radio in mobile devices

iBiquity Digital unveiled the results of a recent comScore study that validates consumer demand and willingness to pay a premium for HD Radio Technology as a handset feature.

*  68% of consumers surveyed are “interested” or “extremely interested” in mobile phones that include HD Radio Technology.
* 75% of those who own a mobile phone would listen to HD Radio broadcasts via their mobile phone.
*  $42 is the value premium consumers attribute to HD Radio Technology in mobile phones.

comScore validates the mobile market potential for HD Radio Technology, which entered the arena in November 2009 with an iPhone accessory and application from RadioShack’s Gigaware brand. The digital entertainment platform also:

*  Offers a superior user experience and feature set;
*  Provides a high value portfolio/efficient broadcast architecture;
* Drives new revenue streams and business opportunities for carriers and radio broadcasters.

“This important research underscores the high consumer demand for HD Radio Technology in mobile devices,” said Bob Struble, iBiquity CEO. “As consumers quickly form new habits around technology that brings content to them whenever and wherever they are, leaders of the radio broadcasting and manufacturing industries are coming together to make radio in mobile phones a reality. With social media and other bandwidth intensive applications proliferating over mobile phones, the strain on the mobile network is enormous, causing slower download rates and a frustrating consumer experience. Adding HD Radio Technology into mobile handsets helps reduce the usage overload on the network, which enables consumers to do more – faster – with their mobile devices.”

Tweet